Lorraine joined Elina’s teams (Strategy & Development Director) in 2017 after several years in a prestigious consulting firm, the Boston Consulting Group. She shares with us: “At SMCP you do not stop at the recommendation, you go further, you engage with the teams in the implementation of the project and the long-term follow-up, and you see the concrete result! That’s what I liked about the job.”
What does the strategy team do?
“We are working in project mode on different topics: either we identify them within the team, or the Business Units challenge us with issues. Our team is requested for its ability to analyze, create action plans and to accompany change. ”
Lorraine says: “For example, we did a study on the French retail park to optimize it. First, we analyzed the performance of the stores and their locations in relation to the competition. Then, we talked with the Brands Retail Directors and the Development team to get their field vision on the stores. From these two inputs we defined with the development team a plan over 3 years to renovate and optimize the mesh of our park. Once the action plan is completed by the entire project team, we present to the CEOs and Artistic Directors who have the last word “.
More specifically within the team, Lorraine focuses on Retail & Innovation topics to improve the in-store sales experience. From the identification of the need to the implementation of the solution, Lorraine collaborates with the Retail and IT teams in order to improve the tools available to the sales teams in the stores.
The best example is certainly the Dashboard project led by Lorraine and the IT team, which affects all of our stores around the world. “This project was really initiated and driven by our team” says Lorraine. “Following our field visits and speaking with the teams, we realized that the teams needed performance indicators to help them better manage their performance. Something more modern and richer. ”
Lorraine thus defined with the Retail Directors the KPIs and the vision that they wanted to give to this tool. Subsequently, the project launched with the IT teams, the Shop Managers and Retail Coordinators, culminating a few months later in a nice dashboard that will continue to evolve and that serves our teams around the world!