Everyday, 5,800 passionate entrepreneurs collaborate with the Group

Talents of SMCP blaze their own trails, continually opening our Brands to new horizons, new ways of introducing them to the world. We empower ideas and creativity that bring sustainable value to the Group.

A custom-made management model

Our organization favors a responsible management style: making the best decisions for the company means conveying the stakes, mobilizing all actors and stimulating everyone to thrive. Individual and team initiatives are encouraged and valued.

In a few years, the Group went from 1,000 collaborators to more than 5,800, spread out all over the world. We have built a common pattern of life with common values.

SMCP managers drive the company’s performance and ensure the teams stay motivated and passionate. They show the way, importing stress to export an encouraging breath, give meaning to each contribution and are the first ambassadors of our culture and values.

We are convinced that the keys to success is leading by example, this is why it is essential for us to embody our values, at all times, in all places.

Our passionate entrepreneurs, around the world






Based out of France

Our values

  • Act as an entrepreneur

    The entrepreneurial legacy of the founders of our three Brands is rooted in our company’s veins. We share their ambition and are fully committed to seeing it through, as if it were our own company.

  • Employ all skills with passion

    We are ambassadors of our Brands and we passionately share the desire to make them grow. The customer is the focus of our actions, and, season after season, we optimize his experience.

  • Nurture creative thinking & innovate

    We encourage new ideas to stay a step ahead and to ensure the Group’s long-term growth. Regardless of their background and position, we support our collaborators to create and innovate.

  • Develop a global mindset

    Everything we build must be thought on a global scale.

    We implement our own global model: our entire value chain is designed and controlled to create one-of-a-kind experiences, for all cultures.

  • Think 'elegance' as an attitude

    We aim for responsible performance. Mindful of the world, we cultivate our growth by respecting and being considerate of our teams, our Brands and our Society.

The latest News

Our Entrepreneurs Stories

The SMCP experience likes to be lived, but above all to be told.

Discover our Stories