Reduce our environmental impacts

Under the SMCPlanet pillar, we commit to reducing our environmental impacts.

We calculated our carbon footprint for the second time in 2021, with a result of 167,000 tCO2e.


Our efforts to use materials with a reduced environmental impact and reduce air freight have enabled us to reduce our carbon footprint by 8% compared to 2019, while having a more ambitious calculation with the inclusion of 2 new areas.

By 2030, our goal is to reduce our carbon footprint by 26% from 2021. The extensive work carried out through our SMCProduct pillar should enable us to achieve part of this target, but we will need to go even further.

We have therefore decided to :

Review our shipping flows


First of all, we strive to choose sea, road, and rail transport over air.

In 2019, aviation accounted for 63% of our shipping flow. In 2021, this was reduced to 49%, and by 2027 we aim to reduce this to 35%.

In parallel, we have developed a network of warehouses in each of our operating areas (France for the Europe market, North America, and China).


Rethink our points of sales


By 2025, 100% of our newly opened and renovated stores will comply with the following five environmental criteria:

  • Eco-responsible HVAC air conditioning;
  • LED lights;
  • Eco-responsible and/or reusable materials;
  • Compliance with the Supplier Code of Conduct;
  • Sorting and recycling construction waste.


In 2020, we opened our first two LEED certified stores in Beijing TaikooLi: Maje certified Silver and Sandro certified Gold. In 2021, we now have 9 certified stores, including one Platinum store, which is the highest level of certification, for the Maje Chengdu TaikooLi store. Claudie Pierlot gets its first Gold certification for its Shanghai Grand Gateway store.

This program certifies buildings that are more green & sustainable in design, construction, operation and performance, as well as location and environment.

Focus on innovation to limit single-use supplies and replace them with more eco-friendly alternatives


We have chosen to rationalize our use of single-use supplies.

  • Most of our Brands’ polybags are now recyclable and made from recycled materials. Season after season, we cut back on their use.
  • Our shopping bags are free of plastic lamination, and therefore, easier to recycle.
  • We prefer to use recycled wood hangers in stores. For transport and storage, we use as few hangers as possible and think of the materials we use to make them easily recyclable.
  • Finally, our warehouses are equipped with machines to optimize delivery box sizing based on their content.


Producing even more desirable and responsible collections

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Unveiling the potential of our passionate entrepreneurs

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