Preserve our planet and its natural resources

Under the SMCPlanet pillar, we commit to preserving our planet and its natural resources.

In 2019, for the first time, we calculated our carbon footprint, which amounts to 181,000 tons of CO2.


By 2025, we commit to reducing our carbon footprint by at least 20% at constant scope. While our significant efforts under the SMCProduct pillar should help us bridge part of that gap, we will have to do even more.

With that in mind, we decided to:

Review our shipping flows


First of all, we strive to choose sea, road, and rail transport over air.

In 2019, air transport accounted for 63% of our shipping flows. We hope to reduce this figure to 40%.

In parallel, we have developed a network of warehouses in each of our operating areas (France for the Europe market, North America, and China).


Rethink our points of sales


By 2025, 100% of our newly opened and renovated stores will comply with the following five environmental criteria:

  • Eco-responsible HVAC air conditioning;
  • LED lights;
  • Eco-responsible and/or reusable materials;
  • Compliance with the Supplier Code of Conduct;
  • Sorting and recycling construction waste.


In 2020, we opened our first two LEED-certified stores in Beijing Taikoo Li, with Maje certified Silver and Sandro certified Gold. The LEED program certifies eco-responsible, sustainable buildings by looking at their design, construction, use, and performance, as well as their location and environment.

Focus on innovation to limit single-use supplies and replace them with responsible alternatives


We have chosen to rationalize our use of single-use supplies.

  • Most of our Brands’ polybags are now entirely recyclable and made from recycled materials. Season after season, we cut back on their use.
  • Our shopping bags are free of plastic lamination, and therefore, easier to recycle.
  • We prefer to use recycled wood hangers in stores. For transport and storage, we use as few hangers as possible and think of the materials we use to make them easily recyclable.
  • Finally, our warehouses are equipped with machines to optimize delivery box sizing based on their content.


Produce even more desirable and responsible collections in just the right amount

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Develop our passionate entrepreneurs and ensure all our stakeholders commit to respecting and promoting our values

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