Sustainability Strategy

Parisian elegance is only desirable if it is sustainable

Strategy & Ambition


Moving towards a more virtuous fashion industry, SMCP is pushing for more responsible fashion, based on the belief that Parisian elegance is only as desirable as it is sustainable.

To achieve this objective, the Group has developed a sustainability strategy based on the following three priorities:

  • SMCProduct: create and design our collections using sourcing that favors more responsible raw materials (organic, recycled, etc.) and manufacturing processes (reduction of greenhouse gas emissions, water and energy consumption, etc.), strengthen supplier audits to guarantee ethical and quality sourcing, and promote initiatives in favor of the circular economy;


  • SMCPlanet: reduce the Group’s carbon footprint by taking action on product manufacturing, reducing air transport and using renewable electricity in our stores;


  • SMCPeople: foster the commitment of our employees to a respectful and meaningful working environment and encourage internal mobility. Promote diversity and inclusion among our employees, our partners and, more broadly, in all spheres of society where we can exert an influence.

Sustainability Governance


The Group’s sustainability strategy is defined by the sustainability Commission of the Board of Directors and the Executive Committee. A Group sustainability department is responsible for the operational deployment of this strategy, supported by dedicated teams within the Brands and a sustainability Committee making up of representatives from our Brands, Regions and Group’s businesses.

Brands & Regions


Each Brand and Region has a dedicated sustainability Committee and a sustainability Lead who is part of the Group Committee. Each sustainability Lead ensures the implementation of the Group’s strategy and work with his Committee and the dedicated teams to adapte it to each entity.


Our Brands have taken ownership of the Group’s strategy and expressed it through their own DNA.

Commitments & Values


Beyond the Group, SMCP is committed to national and international sustainable development initiatives. At the end of 2020, the Group joined the United Nations Global Compact.

It offers a framework of voluntary commitment based on a set of ten principles related to human rights, labor law, environmental protection, and the fight against corruption. By committing alongside the UN, we embrace these principles reflect them fully in the pillars of our Group sustainability strategy.

Like the passionate & responsible entrepreneurs who shaped our history, our sustainability commitments are based on our core values.

  • Be a passionate entrepreneur

    Act with agility as a business leader.

    The entrepreneurial legacy of the founders of our four Brands runs through our veins, and we carry their ambition forward.

  • Act with sustainable consciousness

    Contribute positively to the planet in your daily actions.

    We are the ambassadors of our Brands, and in that capacity, we strive to make them grow while placing people and the environment at the core of our actions.

  • Nurture creative thinking & innovate

    Bring new ideas to remain one step ahead.

    We support new ideas and encourage all our employees to craft them with us. Together, we can enhance the Group’s performance in a more responsible and sustainable way.

  • Develop a global mindset

    See further from own scope of action.

    We must think global in everything we build to create unique experiences respectful of all cultures.

  • Think elegance as an attitude

    Show respect and be mindful to others.

    We are in tune with the world around us and aspire to more ethical and responsible performance.


Producing even more desirable and responsible collections

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Reducing our environmental impacts

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Unveiling the potential of all our passionate entrepreneurs

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