SMCProduct

Producing ever more desirable and responsible collections

The ambition of the SMCProduct pillar is to produce ever more desirable and responsible collections.

 

 

Increasing the number of references with a lower environmental impact in our collections

 

The manufacturing steps of our products are responsible for most of the environmental impacts related to our business. This issue is therefore a priority in our sustainable development approach.

 

In 2022, 51% of our references had a reduced environmental impact, the objective is to reach 100% by 2030 by increasing the use of certified materials such as:

  • Pesticide-free organic materials,
  • Recycled materials such as polyester or wool
  • Alternative materials to conventional viscose from sustainably managed forests, processed using methods that save water, energy, and chemical solvents (Ecovero, Tencel, etc.),
  • Materials certified by labels which guarantee welfare such as RWS wool. SMCP group’s Brands do not use furs.

Since 2019, our Brands have made a considerable effort to offer pieces with a reduced environmental impact within their collections. At the end of 2019, 3% of our collections were concerned. While for 2022, we are at 51% at Group level (excl. Fursac). This is a great step forward in a very short time!

Ensuring the safety and manufacturing conditions of our product

 

SMCP is committed to developing its activities with respect for the environment and human rights by ensuring that its suppliers adhere to and comply with these principles. This involves controlling the social conditions under which our products are manufactured, by carrying out social audits.

In 2022, 123 of the Group’s suppliers (finished products, cut-and-sew products, and fabrics) had an up-to-date social audit or certification. In addition, by signing our Supplier Code of Conduct, all our suppliers undertake to respect the Group’s fundamental values in terms of ethics, social and community responsibility, and environmental protection. The document can be found in the Ethics & Sustainability Documents tab.

 

 

Developing the traceability of our supply chains

 

At SMCP, we are committed to placing traceability at the heart of our development to ensure a perfect knowledge of our supply chains and to be transparent with our customers about the manufacturing stages of our collections.

Thus, the Group established in 2022 a partnership with Fairly Made, a French green tech player, which places the Group at the forefront of its industry.

This project offers our customers access to the most transparent information possible concerning the traceability of our products, going beyond regulatory requirements in this area. In addition to being informative for our customers, it will also be a valuable tool for analyzing and improving our sourcing and the environmental performance of our production worldwide.

In 2022, this information is already available on 12% of all our Sandro, Maje and Claudie Pierlot collections on our e-shops, and stores via a QR code. Our ambition is to extend the number of references covered from season to season and to reach 100% by 2025.

Promoting the circular economy

 

As we all know, customers’ habits are changing, and it is now essential to renew ourselves to meet our customers’ expectations. SMCP has decided  to make a concrete commitment to the circular economy through four areas:

  • Second-hand

We want to offer the opportunity to our customers to give a second life to the pieces they no longer wear, through second-hand services. Sandro’s second-hand service opened in 2021. This new online platform allows enthusiasts of the Brand to sell and buy used Sandro clothing with ease. In 2022, this second-hand platform ramped up in France, and was also rolled out in Germany. Maje launched its second-hand platform in November 2022.

  • Rental

We are in the rental market, an alternative in line with the ethical aspirations of our customers for more responsible consumption, and our desire to make luxury more accessible. In 2021, Maje launched #MAJELOCATION, a unique rental service to optimize the use of its already produced iconic pieces and allow its French customers to borrow the item of their dreams.

We are continuing our rental business with our North American subsidiary, in partnership with the market leader, Rent the Runway, which offers Maje and Sandro pieces for rent. In 2022, Sandro also launched a rental service in partnership with a specialist online platform.

  • Upcycling

This ethical approach enhances our old fabrics. For the Spring-Summer 2022 season, Sandro launched a wardrobe made solely from stocks of fabric from previous collections, the profits of which were donated to the Sandro For the Future Fund. This capsule is a continuation of what the Brand offered at the end of 2021, with a limited-edition upcycling capsule of women’s pajamas.

 

 

  • Responsible management of our unsold products

Wherever we are in the world, we refuse to destroy unsold goods and supplies. Our Brands have implemented multiple solutions to offer them a second life such as donations to associations like Aides, La Cravate Solidaire, and Mécénat Chirurgie Cardiaque.

 

 

 

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