Produce even more desirable and responsible collections in just the right amount

The first pillar of our Group Sustainability Strategy is SMCProduct.

Our ambition is to produce even more desirable and responsible collections, in just the right amount. This pillar is comprised of four main axes:

Producing just the right amount

As part of our teams’ demand planning efforts, we endeavor to reduce the volumes we produce, with an impact on the entire supply chain, from materials consumption to residual stock optimization. We strive to refine our production and tailor it to our end sales as much as we can.

Increasing the number of eco-responsible references in our collections

In 2020, 26% of our references were eco-responsible. Our goal is to reach 60% by 2025 by using more certified eco-responsible materials, such as:

• Organic materials grown pesticide-free, such as GOTS cotton;
• Recycled materials such as RCS polyester and wool;
• Envionmentally friendly materials such as viscose from sustainably managed forests;
• Materials protecting animal welfare.

Since 2019, our Brands have been making significant efforts to offer eco-responsible pieces in their collections. 55% of the references in Claudie Pierlot’s Winter 2021 ready-to-wear collection were eco-responsible. The Group is aiming for an average of 45% by the end of the year, a major improvement over the course of just one year.

Ensuring an ethical, responsible, quality sourcing by choosing suppliers who share our values

This means expanding our social and environmental audits. In 2020, nearly 50% of our strategic suppliers were audited.

Our ambition is to reach 100% by 2025.

We have also sent our Supplier Code of Conduct to all our suppliers for signature so they can commit to respecting and wholeheartedly promoting the Group’s core values in relation to ethics, social and societal responsibility, and environmental protection. You will find it under the Ethics & Sustainability Documents tab.

Promoting the circular economy

As we know, nowadays, consumer habits are changing and we must follow suit to help our customers give a second life to the pieces they no longer want. To achieve this, our Brands joined the Vestiaire Collective adventure. Moreover, since October 2020, our North America Region has been in the rental market on the Rent the Runway platform, the current leader in this field.

In June 2021, Maje launched Maje Rent, its own rental service, which was a major turning point for the Group.

Our goal is to go further and continue to explore these promising new markets, including second-hand sales: Sandro is about to conduct an experiment in this field.

Furthermore, we refuse that our pieces and supplies be destroyed. Instead, our Brands regularly donate thousands of pieces to non-profits such as Ohr Hanna, Aids, Rois du Monde, Hevrat Pinto, and Mécénat Chirurgie Cardiaque.

Last but not least, we have launched upcycling initiatives. In 2020, for instance, Maje launched its first-ever capsule collection titled Remade With Love, featuring pieces made with leftover fabric from previous collections.