Promoting the circular economy
As we know, nowadays, consumer habits are changing and we must follow suit to help our customers give a second life to the pieces they no longer want. To achieve this, our Brands joined the Vestiaire Collective adventure. Moreover, since October 2020, our North America Region has been in the rental market on the Rent the Runway platform, the current leader in this field.
In June 2021, Maje launched Maje Rent, its own rental service, which was a major turning point for the Group.
Our goal is to go further and continue to explore these promising new markets, including second-hand sales: Sandro is about to conduct an experiment in this field.
Furthermore, we refuse that our pieces and supplies be destroyed. Instead, our Brands regularly donate thousands of pieces to non-profits such as Ohr Hanna, Aids, Rois du Monde, Hevrat Pinto, and Mécénat Chirurgie Cardiaque.
Last but not least, we have launched upcycling initiatives. In 2020, for instance, Maje launched its first-ever capsule collection titled Remade With Love, featuring pieces made with leftover fabric from previous collections.