Promoting the circular economy
As we know, nowadays, consumer habits are changing and we must follow suit to help our customers give a second life to the pieces they no longer want. To achieve this, our Brands joined the Vestiaire Collective adventure.
Moreover, since October 2020, our North America office has been in the rental market on the Rent the Runway platform, the current leader in this field. In June 2021, Maje launched Maje Rent, its own rental service, which was a major turning point for the Group.
Our goal is to go further and continue to explore these promising new markets, such as the second-hand market; an experience proposed by SANDRO with the SANDRO SECOND HAND project launched in October 2021.
Furthermore, we refuse that our pieces and supplies be destroyed. Instead, our Brands regularly donate thousands of pieces to non-profits such as Ohr Hanna, Aids, Rois du Monde, Hevrat Pinto, and Mécénat Chirurgie Cardiaque.
Last but not least, we are launching upcycling initiatives. Maje launched its first capsule collection in 2020 called Remade With Love.
In 2021, the SANDRO Femme design studio also gave new life to fabrics from previous collections with the upcycled Endless Love Act I collection. It will continue its action with an Act II in 2022, with all profits going to the SANDRO FOR THE FUTURE fund.