Four exceptional Brands
generate €873.0m in
sales in 2020

“As expected, our sales were impacted by the lockdown measures over the fourth quarter. Nevertheless, the recovery in China since June and the strong management of our costs and cash enabled us to limit the impact of the crisis. I would like to express my gratitude to all our teams that have been fully mobilized and have done amazing work this year. They have implemented multiple initiatives to bring our new strategic plan to life. Notably, during the last quarter, we made solid progress towards our digital roadmap with the launch of new omni-channel services and in our approach to millennials, particularly in China. I am confident that our plan will shape SMCP to the new world.”

• 2020 FY Sales