Four exceptional Brands
generate €873.0m in
sales in 2020

Message from Isabelle Guichot, the CEO

“Looking beyond the numbers, we have also made strong progress on each pillar of our One Journey strategic plan. On Brand Desirability, we have notably been able to increase full price sales and develop new store initiatives in order to enhance in-store experience. We pursued our efforts to consolidate our phygital network through the optimization of our brick-and-mortar network and increasing our digital penetration. We have also implemented a centralized global demand planning that has led to the optimization of our inventories and therefore strengthened our business model. Finally, we have remained deeply focused on our sustainability initiatives, enabling us to get closer to our objectives with each passing day.”

Next Release

2021 Q3 Sales - October 27th, 2021

SMCP Euronext Paris

5.95 €


2020 key figures

All our key figures


Full year sales


Digital sales


International sales

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Investor Relations - SMCP
Media - Brunswick