Four exceptional Brands
generate €873.0m in
sales in 2020

Message from Isabelle Guichot, the CEO

“We delivered a solid performance in Q3 allowing us to post sales close to their pre-pandemic level of 2019. We are particularly pleased with our sales trend in the U.S., which continues to outperform thanks to strong demand. In Mainland China, sales recorded double-digit growth vs 2019 despite the resurgence of Covid cases locally. Sales in France and EMEA are also approaching their pre-crisis level, despite reduced tourism. While our digital sales share stabilizes with the complete reopening of physical stores and the decline in liquidation operations, we have made significant progress on optimizing our network and our full price strategy, in line with the “One Journey” strategic plan presented last year. Looking forward, after having observed a positive dynamic across all markets during the first weeks of October, we are confident in our capacity to reach 1 billion euros in full-year 2021 sales.”

SMCP Euronext Paris

7.74 €


2020 key figures

All our key figures


Full year sales


Digital sales


International sales

Latest publications


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Investor Relations - SMCP
Media - Brunswick