Finance

Four exceptional Brands
generate €1039m in
sales in 2021

Message from Isabelle Guichot, the CEO

“The group registered record sales in Q3 based on the solid growth of all brands. This performance reflects a strong momentum in Europe, notably thanks to the success of collections with local clients and the return of tourists, as well as in the United States where demand remains significant, in line with preceding quarters. In Mainland China, our sales remained impacted by the fall in shop traffic due to Covid-related restrictions. We nevertheless observed an improvement in our performance this quarter. We have equally pursued our full price strategy with success by substantially lowering the discount rate. We registered more and more qualitative digital sales in a context of a normalization of the share of digital sales. Finally, we have accelerated the implementation of our CSR strategy. In view of our performance in the first nine months of the year, and provided that the international situation does not deteriorate further in the final quarter, we confirm our full-year guidance.”

Next Release

2022 Annual Results - Early March 2023

SMCP Euronext Paris

6.76 €

-0.44%

2021 key figures

All our key figures

€1039m

Full year sales

23%

Digital sales

67%

International sales

Latest publications

Contacts

For more d'information, click on the contact link below.

Investor Relations - SMCP investor-relations@smcp.com
Media - Brunswick smcp@brunswickgroup.com