vision & commitments

We sense opportunities and our performance aims at a long-term growth

Our Group has the ambition to become the global leader in ready-to-wear and accessories, with a very precise mission supported by our entire collaborators: inspire Parisian Chic around the world.

« Chic is an attitude. A subtle marriage of opposites, a bold added touch, a careful attention to detail. Chic is skilled at creating the inimitable.  »

Daniel Lalonde,
CEO SMCP

Visionnary and entrepreneurs by default, we share the same ambitions:

  • Nurture our like-for-like growth
  • Gain market share in France
  • Pursue our international expansion

To write the new chapters of our growth, we focus our strenghs on several pillars.

Reinvent ourselves

Continue creating collections even more desirable, offer an outstanding customer experience and develop our Brands’ awareness.

Diversify ourselves

Develop a complete product offering in accessories particularly leathergoods and shoes.

Digitalize ourselves

Become the reference Brands on the digital workplace, connected and inspiring, with best-in-class services.

Reinforce ourselves

Tap the potential of Men’s category with Sandro Homme in all our territories.

Develop ourselves, even more

Continue expanding on key markets, and reinforce our major partners in existing markets.

Our commitments

 —    Cultivate our present with care to conjugate our development in the future

The Group is aware of the social, societal and environmental stakes linked to the textile industry and wishes to build an authentic sustainable development strategy, just like the passionate entrepreneurs who write our story.

We all share a taste for challenge. We act with determination and sense of responsabilities, while preserving our agility! Our Brands grow and reinvent themselves season after season thanks to the ideas shared at all level of our organisation – diversity is our strengh.

« Parisian Chic can only be elegant if it is sustainable.  »

An insight into what we have already achieved...

Our Brands have always been eager to invest in responsible actions and it is naturally that in 2017, we expressed our desire to build a sustainable CSR approach.

Today, our ambition is to go far beyond what we were already doing, in particular through three priority pillars:

  • Responsible sourcing by ensuring traceability and transparency of our products and ensuring continuous control of our suppliers.
  • The development of our employees and their well-being by increasing their satisfaction but at the same time improve their skills.
  • Respect the environment by minimizing any form of negative externalities on biodiversity.

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Let's write the Group's future together.

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