vision & commitments

We sense opportunities and our performance aims at a long-term growth

Our Group has the ambition to become the global leader in ready-to-wear and accessories, with a very precise mission supported by all our collaborators: inspire Parisian elegance around the world.

« Elegance is an attitude. A subtle marriage of opposites, a bold added touch, a careful attention to detail. Elegance is skilled at creating the inimitable.  »


Visionary and entrepreneurs by default, we share the same ambitions through our One Journey strategy:

  • Enhance Brands desirability
  • Consolidate our phygital network
  • Strenghten our core business model
  • Accelerate in Sustainability

To write the new chapter of our growth, we focus our strengths on several pillars.

Value ourselves

Enhance Brands desirability by leveraging sharper and reinforced Brand DNA

Adapt ourselves

Consolidate our phygital network to offer a seamless customer experience

Strenghten ourselves

Strenghten SMCP core business model keeping agility, speed and efficiency

Give meaning

Accelerate in Sustainability and contribute to ethical & responsible fashion

Our commitments

 —    Cultivate our present with care to combine our development in the future

The Group is aware of the social, societal and environmental issues related to the fashion industry and wishes to build an authentic Group Sustainability Strategy, just like the passionate & responsible entrepreneurs who write our story.

We all share a taste for challenge. We act with determination and a sense of responsability, while preserving our agility! Our Brands grow and reinvent themselves season after season thanks to the ideas shared at all levels of our organisation – diversity is our strength.

« Parisian elegance is only as desirable as it is sustainable.  »

—    Moving towards a more virtuous fashion industry.

SMCP and its Brands have always been committed to actions that correspond to its values. The Group is pushing for even more responsibility, based on the belief that Parisian elegance is only as desirable as it is sustainable.

Today, our ambition is to go far beyond what we were already doing, in particular through our Group Sustainability Strategy and its three pillars:

  • SMCProduct: Produce even more desirable and responsible collections in just the right amount
  • SMCPlanet: Preserve our planet and its natural ressources
  • SMCPeople: Develop our passionate entrepreneurs and ensure all our stakeholders commit to respecting and promoting our values

Discover our Group Sustainability Strategy

Learn more