Group

Our creations are aimed at free spirits, people living in an everchanging world.

We inspire Parisian Chic around the world

Chic is an attitude. Being chic is being yourself, independent, versatile, confident. Being chic is living by your own rules without limits or constraints. Chic is a breath of fresh air that gives life to our Brands, Sandro, Maje, Claudie Pierlot and Fursac that embody the spirit of their creators.

A global leader in ready-to-wear fashion and accessories

41

Countries

1,677

Points of sale

6,000

Passionate entrepreneurs

Our ambition is to become the global leader in accessible luxury

Daniel Lalonde
CEO SMCP

Our Brands are desirable, our business model is one of a kind, and our strategy is proven. And we have an advantage all our own: 6,000 passionate entrepreneurs committed to our ambition.

 

Our positioning, accessible luxury, is singular. The artistic direction, image and quality of our service at points of sale are reminiscent of big-name designers, and our agile business cycles are similar to fast fashion.

 

The physical presence of our Brands is an integral part of our strategy. We invest in approximately 100 stores per year to make our collections accessible around the globe.

An international dimension

The collections of our three Brands, Sandro, Maje, Claudie Pierlot & Fursac are distributed in 41 countries. Paris is their starting point, the world their destination.

Americas

193

Points of sale

France

519

Points of sale

EMEA

546

Points of sale

APAC

419

Points of sale

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Entrepreneurs Stories

Julie – Customer Service Manager – Maje

For Julie, her Maje story can be summed up in 1 word: a crush.

When she arrived at Maje in 2016 to do her first internship as Customer Service Assistant, she immediately fell in love with the House.

She tells us “when I arrived, I had only a little experience. I learned on the job. I started this challenge and it immediately made me happy. It was exciting, and after 2 weeks, I realized that this is what I wanted to do in my life … A real crush! “

Our latest news

Presse release
2021 Q1 Sales
Presse release
2020 Full Year Results