Guilhem

I’ve always worked in the fields of communication and fashion — two industries I’ve been passionate about from the start.
These experiences have helped me understand the unique codes of each brand, while building a strategic approach to communication. I joined the Sandro communications team in 2017 as PR and VIP Relations Manager. In 2021, I had the opportunity to move into a management role, while continuing to oversee this exciting scope.

Without a doubt, curiosity. You have to stay constantly alert, tuned in to what’s happening around you.
Relationship-building is also crucial: knowing how to create sincere and lasting connections with very diverse profiles. And of course, creativity, reactivity, and agility — being able to spot the right opportunity at the right moment is essential.

What I love most is seeing ideas come to life. When an artist naturally wears a Sandro piece and it resonates in the media or on social networks, that’s a true reward.
It’s even more satisfying when you know all the teamwork that goes on behind the scenes to make it happen.

At the last Cannes Film Festival, I was asked to dress an international celebrity. The timeline was extremely tight, but thanks to the dedication and responsiveness of the teams, we pulled it off.

I would say: challenging, because the fast pace is stimulating and pushes us to give our best; human, because strong interpersonal relationships and teamwork are central to our daily lives; and agile, because the environment is constantly evolving and the Group knows how to adapt with speed and flexibility.