Business model

SMCP brands operate in the global apparel and accessories market. The Group business model blends the codes of luxury and fast fashion.

Maje look and Claudie Pierlot accessories

A business model blending the codes of luxury and fast fashion

On-trend high-quality products with a short and reactive cycle from design to production

Vertically integrated distribution with a proven and globally scalable retail model

Premium store locations and superior personal shopping experience

Luxury image and high-end communication

Global platform and supply chain