Preppy à la française, Wise & Rebel
An effortless look, both trendy and laid back. The Claudie Pierlot girl infuses her fashion desires of the moment into her timeless wardrobe. Her travels and experiences make her style very personal. She loves fashion without being its victim, and prefers style to trends.
Claudie Pierlot worked all the fashion trades: as a model, as assistant designer to Jacqueline Jacobson at Dorothée Bis, and as a designer at Printemps. In 1984, Claudie Pierlot created her own brand “for the women of Paris”. This edgy Parisian woman designed what was for her the ideal wardrobe, both chic and effortless. Success was instant and has never faltered.
In 2009, Claudie Pierlot entrusted her label to Evelyne Chetrite and Judith Milgrom, before passing away. The “BCBG” legacy was preserved by the brand-dedicated artistic direction and style teams, while adding a touch of off-beat fashion.
Claudie Pierlot is today a global ambassador for the Parisian woman: a well born young woman open to the world around her. She loves to travel and cherishes her freedom. Her irreverent side naturally takes her off the beaten track.