Success of SMCP’s initial public offering on Euronext Paris

SMCP, an international player in the global apparel and accessories market consisting of three strong Paris-designed brands: Sandro, Maje and Claudie Pierlot, announces today the success of its initial public offering (“IPO”) on the regulated market of Euronext Paris (Compartment A, ISIN FR0013214145, mnemonic SMCP).

• Global offering of €541 million, which may be increased up to € 623 million if the over-allotment option is exercised in full
• The offering includes a share capital increase of €127 million
• Offering price is €22 per share
• Strong demand from high quality investors, in France and internationally

The initial public offering was a great success with French and international institutional investors. As part of this transaction, SMCP raised €127 million by way of issuance of new shares while the sale of existing shares by the Selling Shareholders amounted to €414 million, including €261 million by European TopSoho Sàrl, a company indirectly controlled by Shandong Ruyi Technology Group (« Shandong Ruyi »), €148 million by KKR Retail Partners (Luxembourg) & Cy S.C.A. (« KKR ») and €5.9 million by certain managers of the Group. This amount may be increased up to €496 million if the over-allotment option granted by European TopSoho Sàrl is exercised in full.

Based on an offering price set at €22 per share, SMCP’s market capitalization amounts to approximately €1.7 billion.