SMCP – Press Release – 2025 Q3 Sales

Continued growth momentum in the third quarter, driven by America and EMEA regions

• 9M 2025 Sales at €896m, up +2.8% on an organic(1) basis vs 9M 2024 Sales (€878m), driven by like for-like growth (+2.9%)
o Growth in all regions except Asia, impacted by network optimisation strategy implemented
in 2024 (65 net closings in China in 2024)

• Q3 2025 sales at €294m, up +2.5% on an organic basis vs. Q3 2024 (€293m)
o Excellent dynamic in America (+11%) and EMEA (+8%); sales resilience in France (-0.8%)
impacted, especially in September, by the politico-economic environment; in Asia, although
the network optimisation in China continues to impact sales, our efforts led to significant progress in the reduction of discount rate (-8 points)
o Group like-for-like growth (+3.2%) driven by positive dynamic in B&M network in all regions including China, confirming first semester trend and Group strategy relevance
o Continued strict full-price strategy with a three-point decrease in the average discount rate vs. 2024, thanks to the work on brands desirability enhancement

• Network expansion in Q3, reaching 1,651 POS, through partnerships in existing markets such as the Middle East, Egypt and Balkans, and entry into new markets such as Georgia

1 Organic growth | All references in this document to the “organic sales performance” refer to the performance of the Group at constant currency and scope