SMCP opens its 100th store in Mainland China

As part of its ambitious and successful expansion strategy in the APAC region, SMCP announces the opening of its 100th physical store in mainland China. The new Maje store, located in Beijing opened in the Chaoyang Joy City mall.

Since the opening of its first store in Hong-Kong in 2012, SMCP has perfectly executed its strategy and has developed at a very strong pace in Greater China, being now present in 22 cities, both tier-1 and tier-2, including Hong Kong, Macau as well as Taipei since last year.

Over this very short period of time, SMCP has built a very qualitative store network in Greater China, including beautiful stores in prestigious malls such as Shin Kong Place (SKP) in Beijing, IFC in Shanghai and Taikoo Li in Chengdu. Since April 2016, SMCP has complemented its brick and mortar network by initiating a very successful partnership with T-mall, closely followed by the launch of the Group’s own online stores in September 2017. The initial results are extremely promising and demonstrate the strong appeal of the brands to the Chinese consumers.