SMCP – Press Release – 2026 9M Sales

Resilient nine-month performance, driven by America and EMEA, despite softer consumer demand in Q3

2026 9M Sales at €888m, remaining broadly stable on an organic basis (-0.2%) compared to 2025 (€896m)
o Organic sales growth in America (+8.6%) and in the EMEA region (+5.5%); sales stabilization in Asia‑Pacific; decline in France (-10.4%), impacted by a weak consumption environment and the contraction of the store network (BHV‑SGM)
o Like‑for‑like growth in all regions outside France, supported by America, helping Group’s like‑for‑like sales growth of +0.7%
o 2026 Q3 Sales at €291m, organic decline of -2.0% compared to Q3 2025 (€294m)

Continued strict full‑price strategy, with a 2-point reduction in the average discount rate compared to 2025. The improvement was observed across all regions, supported by the ongoing work to enhance brand desirability.

Store network of 1,586 points of sale, broadly stable in Q3:
o Disciplined retail network management, combining targeted adjustments with selective development opportunities
o Continued expansion through our partners in existing markets, including the opening of one new country (Armenia)

2026 objectives confirmed, assuming no further significant deterioration in trading conditions in France