Evelyne founded Sandro, driven by a deep desire to offer subtle, bold, and contemporary fashion.

It would take twenty years before the first store opened in the heart of Le Marais, on Rue Vieille du Temple, a now-iconic address.

From her earliest collections, her singular vision of femininity stood out. She explored her favorite theme: the balance between masculine and feminine. Her fluid, sophisticated aesthetic whispered a resolutely Parisian style to women.

“The elegance of how you dress must mirror the elegance of who you are.” – Evelyne Chetrite

Evelyne envisioned a wardrobe for an urban woman with a confident, effortless style.

A silhouette that embraces discretion to stand out even more, driven by a natural, almost instinctive elegance.

In the 1980s, Claudie Pierlot didn’t relate to fashion that felt overly sophisticated or theatrical.

She imagined a wardrobe in her own image: elegant without ostentation, comfortable without compromise, created for women like herself.

Drawing on bourgeois codes with a touch of irreverence, she crafted a Parisian silhouette that was free and natural, enhancing rather than transforming.Fashion that truly speaks to women — especially those who embrace both style and ease.

“I don’t sketch or sew. My fashion comes from observation.” – Claudie Pierlot

When Claudie launched her eponymous brand, mixing genres and breaking codes in womenswear was far from the norm.

With simplicity, she declared she created clothes “for everyday life,” to accompany women from morning to night.

While her goal was to offer a daily wardrobe, it was always infused with her creative flair. Her bold art of mixing luxury pieces with more accessible ones quickly became her signature.

From a young age, Judith knew she wanted to dress women and build her own stylistic language.

In 1998, she founded Maje with a clear goal: to support women through their vibrant, multifaceted daily lives.
She drew inspiration from her memories, especially of the family workshop, to create a brand that felt both personal and universal.

For Judith, fashion is organic, like the wind, the sun, or the sea… It cannot be controlled. It must be lived.

“Taking care of yourself is the first step to taking care of others.” – Judith Milgrom

Silk in winter, lace, color, and deliberately not too much black — Judith sought to bring a sense of dreaminess to urban life.

She made contrast and surprise a central element of her identity, targeting independent women who know what they like.

Judith champions respect and a natural sense of elegance. A brand that celebrates its Parisian roots while honoring Judith’s distant heritage.