To celebrate its publication, the Turn up the volume capsule was designed based on the House’s iconic pieces. Pea jacket, Claudine collar, navy top, trench coat or little feminine dresses, nothing was forgotten. Revisited with a play on volumes and a touch of impertinence, they confirm Claudie Pierlot as a timeless and modern brand.
In addition to being a reference to the pieces’ details, the name “Turn up the volume” echoes Claudie Pierlot’s desire to assert itself as an ever more edgy and trendy brand…
A mix of creativity, free spirit and humour, many are the similarities between the artist and the brand’s eponymous designer.
Her ability to free herself from her art’s traditional codes and to create her own, like Claudie did at the time, and her vision of femininity, entirely modern and elegant, make her the House’s ideal “Petite Amie” (Girl Friend).
For her collaboration with Claudie Pierlot, Juliette Armanet revisits the print t-shirt and the overalls, two iconic Claudie Pierlot wardrobe pieces. The artist makes them her own by transporting them into universe that is pop, fresh and quirky staged by the photographer Charlotte Abramow, herself a rising star in the world of images.
A Claudie Pierlot wardrobe essential, the organic cotton t-shirt with print is revisited by Juliette and embroidered with “Petite Amie” in gold lurex. The latter, a reference to the affinity between the ar tist and the House, transforms this t-shir t into the emblematic piece of this co-creation and the season’s must-have.
Juliette also appropriates Claudie Pierlot’s iconic overalls, which she revisits in a very modern black leather version, boldly mixing the masculine with the feminine. A tone-on-tone musical note embroidery along with contrasting ecru topstitch complete the quirky touches on this unique fashion piece.
