SMCP – Press Release – 2026 Q1 Sales

Resilient sales in Q1 2026 despite a challenging global environment Strong momentum in America and EMEA

2026 Q1 Sales at €287m, slight organic1 decline of -0,8% compared to Q1 2025 (€297m), in a challenging global environment

o Solid organic sales growth(1) in America (+11.7%) and in the EMEA region (+4.9%); return to organic growth in Asia‑Pacific (+2.6%); decline in France (-13.0%), impacted by a weak consumption environment, the contraction of the store network (BHV‑SGM), a lower promotional activity and a high comparison basis

o Like‑for‑like growth in all regions outside France, helping to limit the Group’s like‑for‑like sales decline to -0.9%

o Negative FX impact of -2.4 points
Continued strict full‑price strategy, with a 2-point reduction in the average discount rate compared to Q1 2025, supported by ongoing efforts to strengthen brand desirability

o Improvement observed across all regions and all brands

o Particularly strong progress in Asia‑Pacific, with a five‑point reduction
Store network of 1,587 points of sale, down in Q1:

o Closure of Saks corners in the United States, following the bankruptcy proceedings

o Network adjustments in South Korea after the takeover by a new partner early March

o Continued development through partners in existing markets (Chile, Jordan and the Philippines)

Continued disciplined execution of the strategic roadmap: the Group confirms its 2026 targets of an adjusted EBIT margin of around 10% in the second half and free cash flow generation of €50 million for the year

(1)Organic growth | All references in this document to the “organic sales performance” refer to the performance of the Group at constant currency and scope