Press release

SMCP considers a public listing in Paris

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Over the past few years, SMCP (“SMCP” or the “Group”) has continued to strengthen the global desirability of its three Parisian brands, Sandro, Maje and Claudie Pierlot, which combine the codes of luxury and fast fashion, across its key markets. Thanks to its successful strategy, SMCP has consistently delivered strong year-on-year growth, almost doubling its total sales in three years.

In 2016, it recorded a 16.4% increase in sales, and a 22% increase in profitability, with EBITDA reaching €130 million. The Group has successfully pursued its international expansion with sales outside France increasing by 24%, representing 54% of global sales, particularly in APAC, where SMCP achieved 45% growth.

E-commerce also grew by 80% to reach 10% of total sales building on strong digital momentum. SMCP intends to build on the strength of its unique business model and continue to implement its winning strategy, with the objective of confirming its position as a leader in the global apparel and accessories market.

2016 Key figures


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EBITDA margin

Shandong Ruyi intends to maintain its position as a majority shareholder of SMCP and is committed to support SMCP’s continued development and strongly believes a public listing would support its global development and visibility.

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