News

#RiseUPWithClaudie

Claudie Pierlot has always been committed to the values it holds dear.

Today, Claudie Pierlot is renewing its partnership with UNESCO, which it already backed in 2013 to promote values that resonate with all of us: tolerance, solidarity and sustainable development.

#RiseUpWithClaudie

It's a capsule collection of four organic cotton t-shirts printed with universal messages: “Only Human”, “Raise Up Your Hands and Love” and “You’re My Earth You’re My Soul”.

To embody the messages and be the capsule’s faces, Claudie Pierlot is looking for committed ambassadors and launching a casting call on its Instagram account. To participate, applicants must post a picture of themselves explaining how they are committed today.

For each t-shirt sold, €5 will be donated to UNESCO, in addition to €1 per photo posted with the hashtag #RiseUpWithClaudie.

The money raised will allow Claudie Pierlot, in partnership with UNESCO, to support the Keystone Foundation, a local NGO that for 25 years has been working in Nilgiri, India, a country that has always been close to Claudie Pierlot’s heart. Thanks to #RiseUpWithClaudie, 100 women will be able to participate in the “Green Stewards of Nilgiri Biosphere” programme, empowering them by diversifying their sources of income while improving their environment.

Find the capsule’s t-shirts in every Claudie Pierlot shop and corner on 12 March 2019 and in a preview at the e-shop on 5 March.

 

www.claudiepierlot.com