Press release

Isabelle Guichot joins SMCP as CEO of Maje

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SMCP is pleased to announce the appointment of Isabelle Guichot as CEO of Maje, effective September 18, 2017. She will also be a member of SMCP Group’s Executive Committee.

« I am looking forward to joining SMCP to lead the maison Maje and to take part in this exceptional entrepreneurial adventure.  »

Isabelle Guichot,
CEO of Maje

Isabelle Guichot joins SMCP after extensive experience in the luxury sector having led several prestigious maisons in international groups such as Kering or Richemont. Since 2007, she has been President and CEO of Balenciaga, which, under her leadership, experienced strong international development. Previously, Isabelle Guichot had also been CEO of Van Cleef & Arpels, Lancel and Sergio Rossi. She is also an independent board member at the company Chargeurs S.A.

« We are very pleased to welcome Isabelle to the Group to take the leadership of Maje. Her arrival reinforces our ambition to spread Parisian chic across the world.  »

Daniel Lalonde,