Finance

Four exceptional Brands
generate €1,217 in
sales in 2025

Message from Isabelle Guichot, SMCP CEO

"The Group delivered resilient sales growth in 2025, supported by a strong dynamic in EMEA and America. In a challenging environment marked by political uncertainty, retail like-for-like growth and wholesale partners substantially contributed to performance, offsetting the impact of our network optimisation plan and foreign exchange headwinds. Our action plan is delivering as expected, with a strong improvement of profitability, bringing us back to positive net income. We have also maintained strict financial discipline, resulting in record cash generation and continued deleveraging. Building on these results and in a challenging market environment, we reiterate our 2026 guidance for EBIT margin improvement and solid free cash-flow generation."

SMCP Euronext Paris

5.90 €

-0.51%

2025 key figures

€1, 217M

Full year sales

20%

Digital sales

1 630

Points of sale

Latest publications

Contacts

Investor Relations - SMCP [email protected]
Media - Brunswick [email protected]