Finance

Four exceptional Brands
generate €1,212 in
sales in 2024

Message from Isabelle Guichot, SMCP CEO

"The first half of 2025 was marked by solid commercial performance across most of our markets, particularly in Europe and America. This momentum rewards the work done by the teams to enhance the desirability of our brands and the continued focus on our full-price strategy. The initiatives launched in 2024 (optimization of our network – notably in China – and strict cost control) are now bearing fruit, and resulted in an adjusted EBIT margin more than doubling in the first half. This financial discipline has also translated into record cash flow generation and a significant reduction of net debt. We enter the second half of the year determined to sustain this positive trajectory and continue to enhance the visibility of our brands worldwide, despite an environment that remains challenging."

SMCP Euronext Paris

6.07 €

+3.06%

2024 key figures

All our key figures

€1, 212M

Full year sales

20%

Digital sales

65%

International sales

Latest publications

Contacts

For more d'information, click on the contact link below.

Investor Relations - SMCP [email protected]
Media - Brunswick [email protected]