Elina Kousourna named CEO of the De Fursac brand. Flavien d’Audiffret appointed as SMCP’s Strategy, Digital & Development Director.
Following the acquisition in September of De Fursac, the French leader in accessible luxury menswear, SMCP is pleased to announce the appointment of Elina Kousourna as De Fursac’s Chief Executive Officer with effect from 19 November 2019. She will take over from Edmond Cohen, who will become President of the Supervisory Board of De Fursac. In addition, Alix Le Naour will remain Artistic Director of the brand.
Flavien d’Audiffret, currently SMCP’s Digital & Innovation Director, will replace Elina as the Group’s Chief Strategy and Development Director, while also retaining responsibility for Digital operations. These two appointments fit perfectly with the SMCP Group policy and its ambition to promote internal mobility.