2025 H1 Results

Continued growth supported by America and EMEA regions EBIT margin more than doubled Record free-cash flow generation and significant reduction of Net Debt

• 2025 H1 Sales at €601.1m, increasing by +3.0% on an organic(1) basis vs. 2024 H1 Sales (€585.3m)
o Growth in all regions, excluding APAC which remains impacted by 2024 network
optimisation strategy
o Like-for-like network revenue increases by +2.8%; the trend is stabilizing in B&M stores in China
o Q2 2025 Sales amount to €304.5m, +3.3% organic vs Q2 2024 Sales (€298.4m)
o Strict full-price strategy continues, with a three-point decrease of average in-season
discount rate vs H1 2024

• Adjusted EBIT more than doubled compared to H1 2024, both in absolute value (€42.6m, from
€18.8m in H1 2024) and in percentage of sales (7.1%, vs 3.2% in H1 2024)

• Positive Net Income at €11.0m, vs -€27.7m in H1 2024

• Strict financial discipline: the combination of a tight management of inventories (-13% vs H1 2024) and of the improvement in operational performance results in record free-cash flow generation for a first semester (€33.1m), leading to a significant reduction in net debt, to reach €205.6m (Net debt/EBITDA ratio at 1.9x)

• Network at 1,642 POS at end of June:
o 20 net closings in H1, coming from retail network
o Dynamic expansion through partners in existing and new countries

(1) Organic growth | All references in this document to the “organic sales performance” refer to the performance of the Group at
constant currency and scope