Press release

Q3 Sales almost at par with 2019 levels Steady and solid progress on full price strategy

  • Q3 2021 Sales at €271.7m, down -1.0% on a reported basis vs 2019, -3.2% on an organic (1) basis, and up +8.4% on an organic basis vs 2020 (supported by LFL growth)
  • Continued progressive catch-up versus 2019
  • Strong trend vs 2019 in Mainland China (+15.8% on an organic basis) despite some Covid resurgences locally impacting mobility and store traffic
  • Americas turning positive vs 2019 and U.S. still outperforming (reaching +15.2% vs 2019 on an organic basis) thanks to a very high demand
  • France and EMEA progressively catching up to 2019 level, supported by a strong local consumption
  • Steady and solid progress on full price strategy (discount rate down by -5.5 pts), and delivery of our network optimization plan
  • Normalization of digital penetration at 24% in 9M due to the complete reopening of physical stores and our ongoing full price strategy
  • SMCP is confident in its ability to reach one billion euros sales for 2021


(1) Organic growth | All references in this document to the “organic sales performance” refer to the performance of the Group at constant currency and scope