Two sisters, Evelyne Chetrite and Judith Milgrom, shared a desire to dress women and a passion for the art of dressing. With Sandro and Maje, they continue offering on-trend designs of quality. Their unique brands have been infused into the hearts and minds of loyal customers.

Sandro also dresses men with the creative touch of Ilan Chetrite. Claudie Pierlot entrusted her eponymous brand to the entrepreneurial sisters. Her spirit and style is being kept alive in each collection. In the Paris design studios, surrounded by their talented teams, the founders and artistic directors of the three brands bring their inspired designs to life.

Creation of Sandro by Evelyne Chetrite

Creation of Maje by Judith Milgrom

First Maje retail store (rue du Four, Paris)

First Sandro retail store (rue Vieille du Temple, Paris)

Creation of Sandro Homme by Ilan Chetrite

100th point of sale

Acquisition of Claudie Pierlot (founded in 1984)

Creation of SMCP Group

500th point of sale, 1st point of sale in the US

1st point of sale in Hong Kong

1st point of sale in Mainland China

1,000th point of sale

Digital sales reaching 10% (January)