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To boost your September starting back, we suggest you to set a micro-resolution: to make things happen by setting S.M.A.R.T. goals... Or how to turn ideas into reality by optimizing your results.
But how do you create a S.M.A.R.T. goal?
S for Specific: build a clear and precise roadmap to define your project.
M for Measurable: evaluate the success or failure of your project in concrete terms.
A for Achievable: ask yourself the question: “Do I have the means to achieve my ambitions in terms of skills? Human and financial resources? Time?”
R for Realistic: ask yourself whether it is wise and relevant to devote x% of your time to this project? Depending on whether it is part of your core business or not.
T for definite Time: set a deadline to commit and mobilize yourself fully to the success of this objective and prevent the project from dragging on.
To maximize your chances of success and get a greater sense of achievement, you should therefore take the time to set S.M.A.R.T. goals. You’ll see your life change, so what are you waiting for? ?
That was challenge number one!
Challenge number two: build up your optimism!
September, a very busy and stressful period to go through, with a brains programmed to focus more on the negative than the positive, is a rather complex month… So, let’s try to think optimistically and positively.
Your challenge? Make a mental note, while brushing your teeth for example, of 3 things you liked during the day. For a week, at least! At best, it does you good in the long run. If not, you relive the cool stuff of the day before going to bed. It’s your move!
Our efforts to use more eco-friendly materials and reduce air freight have enabled us to reduce our carbon footprint by 8% compared to 2019, while having a more ambitious calculation with the inclusion of 2 new areas: use of products & products end-of-life.
This decrease is mainly due to the use of more eco-friendly materials:
It also comes from the reduction in the share of air freight:
While this improved performance is cause for celebration, there is still some way to go if we want to achieve our goal of reducing our 2021 carbon footprint by 20% by 2030.
Learn more about our Sustainability initiatives here!
Sandro has opened its new flagship store on the Champs Elysées, at number 91.
A PLACE OF EXPERIENCE AND CULTURE
In the hearts of Evelyne and Ilan Chetrite, art has a central place. Naturally, they wanted to put it at the heart of this new store. In the past, the Parisian Brand has invited artists such as Júlia Brandão, Stephen Ormandy, Romeu Silveira and Jason Glasser to express their aesthetic language and exhibit their work in Sandro stores. The invited artists allow the Brand to express its singularity and its favourite areas of expression, such as craftsmanship and art.
The French artist Etienne Bardelli has been asked for his raw and authentic work. He teamed up with Bastien Mairet and Manon Beuchot to create a work in motion. Two sails tied with details and made of cotton halyards were suspended on the ground floor. Animated by a slow mechanical movement, they float delicately and poetically evoke a slowed-down time. In addition, Don John Anderson, a modern wood artist, also evokes this natural, organic and authentic spirit with his totems in the window.
These collaborations are a way of echoing Sandro’s commitment to young creation by placing art at the very heart of the House.
SUSTAINABILITY COMMITMENTS AT THE HEART OF DESIGN
Convinced that Parisian elegance is only as desirable as it is sustainable, Evelyne and Ilan Chetrite wanted to reaffirm Sandro’s Sustainability commitments in this new space. The materials used were chosen for their durability and respect for the environment. The durability of waxed concrete and metals, FSC-certified wood species and natural mineral coatings are central to the design. The shop’s power consumption has been optimised through the use of LED spotlights, energy-saving air-conditioning units and presence sensors in the staff areas. In addition, the various spotlights and signs are switched off at night.
A UNIQUE CUSTOMER EXPERIENCE
The singularity of authenticity is also what will be offered throughout the customer journey with new elements. Ready-to-wear, accessories and decoration will be offered exclusively in this new flagship. In addition, everything has been done to promote an omnichannel experience: from the possibility of reserving items online before purchasing to ordering online in the shop and having them delivered to your home if you wish. Each gesture or service is designed to be memorable but also eco-friendly: refreshments are served in personalised and recyclable containers, shopping bags are replaced by exclusive reusable tote bags made of fabric in the Brand’s colours. The entire in-store customer experience is designed to be immersive, warm and imbued with Sandro’s fashion expertise and generosity.
More than a flagship, it is an immersion in the Sandro House, a unique and mythical address for the Sandro Brand.
Sandro teams are very proud to have opened a new country, the 44th: Azerbaijan! This mixed shop based in Port Baku hosts our Women and Men collections.
Bravo to all Sandro & SMCP teams who worked on this project and who allowed the Brand to open this store.
The Sandro digital conference was held at the beginning of September and brought all teams together via Teams. Hosted by Isabelle Allouch and members of the management team, this moment of sharing and exchange allowed everyone to immerse into Sandro’s strategy for 2023-2027 associated with the launch of the Fall-Winter 22 collection: inspirations, presentation of looks, campaign videos.
This conference was followed by an “open house” of the Men’s & Women’s showrooms which allowed the internal guests to discover the beautiful collections live and to meet up around an afternoon snack.
For this season, Claudie Pierlot wanted a different format from previous years: a phy-gital format.
The Retail teams experienced this unique day in groups, gathered by region. The HQ teams could attend the event from their office.
The program included digital (via Instagram) and live (via Teams) moments.
Indeed, Claudie Pierlot created a private account named @claudiesociety for the occasion. The members of the Management team were able to share their vision and ambition for the coming season through short videos, posted on the feed.
The second part of the day was dedicated to workshops (live via Teams), led by representatives of the different departments: Style, Visual Merchandising, Sustainability and Commercial. This was an opportunity for the teams to exchange, rediscover or improve their knowledge on these subjects.
To animate the conference, a live Q&A session was led by the members of the Management team and Isabelle Guichot, a Claudie Award rewarded the best performing team of the year (Bravo Spain!) and a pre-filmed catwalk show was projected highlighting the key looks of the Fall-Winter 22 collection.
All teams spent a great day filled with surprises, goodies, and snacks.
The entire Fursac team met in Paris for a seminar. This was a special moment to review the Spring-Summer season and especially to launch the Fall-Winter season.
The teams were able to take advantage of this day to welcome the 30 new employees who have joined the Brand and to share the new products and projects to come.
A great moment of exchange and sharing between all the teams!
Claudie Pierlot, this year again, runs for the “la Parisienne” race. This race for women takes place every year in Paris.
Bravo to all the runners from the Claudie team!!
To enter autumn in style, discover the suits, jumpers and cardicoats from the Sandro Second Hand selection. This offer is available in France and recently in Germany, so don’t wait any longer to take advantage of it, come here!
To start September with good resolutions, it’s time to sort out our wardrobes!
SMCP, Maje, Claudie Pierlot and Fursac have joined Sandro Goes Green committee, which has entrusted the association “la Pièce Solidaire” with clothes that are no longer worn. This clothes collection took place last week and was a great success, allowing us to gather around 20 boxes. Thank you to those who contributed!
For information, the mission of the association “la Pièce Solidaire” is to give second life to clothes either by distributing them to the less fortunate or by giving 100% of the sales benefits to 3 associations: A Chacun son Everest, Perce Neige & France Alzheimer.
Our BU SMCP North America has decided to invite all its employees to put their pronoun in their email signature, to be identified the way they want. This initiative fits in perfectly with their Diversity & Inclusion strategy.
We talked about it in last July 2022 newsletter, SMCP Asia has successfully closed the challenge launched to its Hong Kong employees on Aug 31, 2022. The challenge was to accumulate the most hours of inter-company volunteering.
See the results:
This meaningful initiative was a huge success! A huge Bravo & Thanks to the organising team of this great challenge! ?
To celebrate Mid-Autumn holiday in the rest of Asia, Shanghai HQ offered gifts to Retail teams to thank them for their investment: a tote bag filled with moon cakes, cupcakes & Chinese tea.
Playing with convention and bringing opposites together are the Sandro woman’s style signatures, and the Autumn-Winter 2022 season is no exception.
She still has her chic, classy style from her years uptown: cable knit sweaters, flowing dresses and loafers are an integral part of her identity. She plays with codes and turns them on their head, pairing tweed or houndstooth outfits with bold ankle boots or rhinestone-embellished loafers. Mixing up the masculine and feminine is no secret to her, and she navigates freely between the two. Despite her first-class airs, she still knows how to party. Oversized shirts and shorts are layered with sexy, feminine knits. She lights up the dark with rhinestones!
This season, the Sandro men’s silhouette is tinged with a typically British sporty seventies feel. Rugby players rediscover their legendary polo tops in black and white or red and orange chequered patterns. The cardigan is reinterpreted as a zip-up cycling jacket, worn under a generous pea coat in wool cloth. The jogging bottoms are coming in full force with a refreshed Bauhaus-style logo.
In his suitcase, you’ll of course find his trusty hoodie, boiled wool overshirts, a pair of cargo trousers in vintage denim, and thick red or blue knitwear with a hand-knitted look. On his feet, he opts for a pair of solid black leather loafers or off-white trainers. There’s no need to be buttoned up this winter; the Sandro man always stays cool.
To go with the launch of its campaign, SANDRO is launching its “Believe the Game” game. The objective: to collect points that SANDRO will convert into a donation, up to €100,000, to the Pencils of Promise, an association empowering community through quality education. To play, click here!
The newest campaign from Maje features Taylor Hill in a fun, playful way as she reveals her uninhibited daily life. In two episodes, Maje follows the supermodel taking an amused, somewhat dreamy approach to her daily life during these hectic times.
In the streets of Paris, Taylor Hill is followed, filmed and questioned by paparazzi. With her boyfriend. Even in her car.
Maje pokes fun at the normal yet extraordinary everyday life of a modern-day heroine, model and social media star.
And what does she do? She smiles at us, she plays the game, and prefers to be friendly rather than avoid us. Suddenly, we are all reminded of the images from the 90s.
Except that today Taylor has 20 million followers, and she is obviously followed all day long, and control of her image is something she can control.
Paris is not just a postcard, but also a Paris of today, still relevant.
For this new season, the Claudie Pierlot girl wanders between the two banks, in order to shift our view of this iconic Paris.
The aim is to reinterpret the “iconique” pieces of the Claudie Pierlot wardrobe, which are not only clothes but also fashion accessories.
A window at Harrods (London) has been in place since the beginning of the month, linked to the Paris by Claudie campaign, a focus on the iconic Claudie Pierlot and its Parisian DNA.
For this second launch, Claudie Pierlot is showcasing its iconic designs in an urban Paris and a green Paris. These visuals will be broadcast on their social networks between 7 and 27 September.
Claudie Pierlot called upon the illustrator @marionpoujade who drew, for a day, on the windows of the Saint-Germain and Francs Bourgeois stores (Paris), small drawings of Paris, to echo the Paris by Claudie message and our iconics. You can find these illustrations on their windows.
Interior. Night-time. An empty Parisian apartment with clean lines and view of the Eiffel Tower. The floors are covered in thick carpet, the wardrobe is made of oak. Electronic music plays from one of the rooms.
The Fursac man gets ready, never too handsome. He tries on a suit and then a leather jacket. He pulls on a smooth velvet jacket over a matching shirt and tie. Raspberry coloured. Dark glasses, tie, loafers. He shifts styles but his personality remains unchanged. Unchangeable. His virility, his femininity, his presence are all his own.
