{"id":2342,"date":"2018-11-02T13:29:59","date_gmt":"2018-11-02T11:29:59","guid":{"rendered":"https:\/\/smcp-2018.preprod.octaveoctave.com\/en\/?post_type=governance_members&#038;p=2342"},"modified":"2019-01-14T12:46:34","modified_gmt":"2019-01-14T10:46:34","slug":"evelyne-chetrite","status":"publish","type":"governance_members","link":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/","title":{"rendered":"Evelyne Chetrite"},"parent":0,"template":"","class_list":["post-2342","governance_members","type-governance_members","status-publish","hentry"],"acf":{"visuel":"https:\/\/www.smcp.com\/app\/uploads\/2018\/10\/ec-1.jpg","job":"Fondatrice de Sandro et Directrice Artistique ","biography":"De son enfance au Maroc, Evelyne Chetrite a gard\u00e9 le souvenir des couleurs fortes qui contrastent la terre ocre des villages et des caftans blancs que portait sa m\u00e8re, simples et \u00e9l\u00e9gants. Elle se souvient aussi des piles de chemises impeccablement travaill\u00e9es par son grand-p\u00e8re dans sa boutique de Rabat ; c\u2019est ici-m\u00eame que na\u00eetra son amour des v\u00eatements. Une premi\u00e8re impulsion vers la mode que son d\u00e9m\u00e9nagement \u00e0 Paris \u00e0 l\u2019adolescence vient a confirmer, dans les rues parisiennes sa vocation prend vie. Elle est \u00e9tudiante en droit mais son esprit mode s\u2019aff\u00fbte en travaillant les week-ends dans les friperies o\u00f9 elle se fait un cercle d\u2019acheteurs fid\u00e8les qui appr\u00e9cient ses s\u00e9lections. C\u2019est sa rencontre avec Didier Chetrite qui lui donnera l\u2019\u00e9lan n\u00e9cessaire pour enfin s\u2019affirmer en tant que styliste. Ensemble, le couple se lance dans l\u2019aventure Sandro en 1984 et une premi\u00e8re boutique voit le jour rue Vieille du Temple, au c\u0153ur du Marais. Le succ\u00e8s est imm\u00e9diat. Sa vision de la f\u00e9minit\u00e9 est le socle de la cr\u00e9ation, privil\u00e9giant son terrain d\u2019expression favori, le masculin\u2013f\u00e9minin et murmurant \u00e0 l\u2019oreille de celles qu\u2019elle habille une allure ind\u00e9niablement parisienne. Evelyne Chetrite imagine un vestiaire port\u00e9 sans ambigu\u00eft\u00e9 par cette fille urbaine qui cultive la discr\u00e9tion pour n\u2019en \u00eatre que plus visible. Son allure est nourrie d\u2019une justesse presque inn\u00e9e et lui conf\u00e8re cet air naturellement cool. Evelyne Chetrite ne s\u2019interdit jamais rien, \u00e0 la seule et unique condition d\u2019\u00eatre fid\u00e8le \u00e0 elle-m\u00eame. \r\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evelyne Chetrite - SMCP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evelyne Chetrite - SMCP\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/\" \/>\n<meta property=\"og:site_name\" content=\"SMCP\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-14T10:46:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/\",\"url\":\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/\",\"name\":\"Evelyne Chetrite - SMCP\",\"isPartOf\":{\"@id\":\"https:\/\/www.smcp.com\/en\/#website\"},\"datePublished\":\"2018-11-02T11:29:59+00:00\",\"dateModified\":\"2019-01-14T10:46:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smcp.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evelyne Chetrite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smcp.com\/en\/#website\",\"url\":\"https:\/\/www.smcp.com\/en\/\",\"name\":\"SMCP\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smcp.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evelyne Chetrite - SMCP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/","og_locale":"fr_FR","og_type":"article","og_title":"Evelyne Chetrite - SMCP","og_url":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/","og_site_name":"SMCP","article_modified_time":"2019-01-14T10:46:34+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/","url":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/","name":"Evelyne Chetrite - SMCP","isPartOf":{"@id":"https:\/\/www.smcp.com\/en\/#website"},"datePublished":"2018-11-02T11:29:59+00:00","dateModified":"2019-01-14T10:46:34+00:00","breadcrumb":{"@id":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smcp.com\/fr\/governance_members\/evelyne-chetrite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smcp.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Evelyne Chetrite"}]},{"@type":"WebSite","@id":"https:\/\/www.smcp.com\/en\/#website","url":"https:\/\/www.smcp.com\/en\/","name":"SMCP","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smcp.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.smcp.com\/fr\/wp-json\/wp\/v2\/governance_members\/2342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smcp.com\/fr\/wp-json\/wp\/v2\/governance_members"}],"about":[{"href":"https:\/\/www.smcp.com\/fr\/wp-json\/wp\/v2\/types\/governance_members"}],"wp:attachment":[{"href":"https:\/\/www.smcp.com\/fr\/wp-json\/wp\/v2\/media?parent=2342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}