February 22
Magazine #02

Looking back on the busy month of February…

We created opportunities to discover our Brands’ campaigns and the surprises they hold by forging a new traceability partnership, hosting inspiring digital conferences, organizing new trainings… All of it in the spirit of summer, freedom, and travel. Allow yourself to be swept away by the SMCP Magazine!


Global News

1 – Ranking of SMCP in Capital Magazine


We are proud to be part of the Best Employers in France ranking by Capital Magazine!

SMCP’s employer brand has been rated by our employees as well as by employees in our industry. We received a score of 7.55/10.

A big thank you to our collaborators for this great result which raises the SMCP Group to the 4th place in the Clothing & Accessories ranking.

2 – What have the Sandro & Maje online conferences prepared for this season?


At Maje


Through music, videos, presentations, and a quiz, the Maje digital conference encouraged sharing, discovery, and learning.

Available in 3 languages, it allowed to the Boutique Managers & teams from Europe HQ, Asia, and North America to immerse themselves in the fantastic Spring/Summer 2022 collection and the Maje strategy for future seasons, for example through the presentation of the Charlotte Tasset Ferrec & Isabelle Guichot and Paul Griffin & Stephane Ledru for the local teams. You can see that vitality, sensuality, freedom, and freshness are the themes of the season.

3 – Overview of the new trainings from La School!

  • Learn a new language!

Starting in March 2022, the School launched a new training offering with a new partner:  GO FLUENT. Learn the language of your choice out of 12 available languages.

Practice and improve at your pace for as long as you wish, anytime and all year long.

Thanks to an artificial intelligence module, enjoy a personalized training program adapted to your level using relevant content in line with your goals, and improve your confidence while speaking in virtual conversation classes!

Access to the GO FLUENT learning platform will be available through the click of a button on My Learning under the Boost My Skills tab.

This new training offering will be available to all of the Group’s associates, HQs, and Networks in Europea, Asia, and the NA!


  • Soft skills training program for the Network!

It is intended to be rich, passionate, and disruptive in both substance and form. The School has prepared a year of regularly held classes, on-site and online coaching with occasional co-development workshops for the Regional Directors, with an added bonus: a focus on Nonviolent Communication (NVC)!

They can select from different learning modes centered around enriching and diverse themes: communication using DISC, cognitive bias & limiting beliefs, techniques for finding inner calm and peace of mind, as well as proactive listening & adaptability to enable themselves and their teams to shine in an evolving and challenging context.

In order to bring the entire management chain onboard, this program is offered in short format to pilot associates.

In addition, the flagship program Management 4 retail will be deployed soon for about one hundred selected Boutique Managers! This semester for Boutique Managers in France, and next semester for Europe.

And so we are off for a year full of training, culminating in a certification! There will be 3 phases: phase 1 position of leader & entertainer, phase 2 pilot manager and coach manager, phase 3 THE new feature of 2022: managing emotions and NVC.

We wish them all the best in implementing this program and hope that they will emerge on the other side with personal growth and certifications! ??


4 – SMCP adopts an Internal Control Essentials System


The SMCP’s Internal Control Essentials (ICE), underlines the Group’s determination to integrate an Internal Control approach in all its operations and activities. Each entity management should refer to it in order to have a minimum comfort on the Internal Control in place in its operations.

This guide presents the 10 key controls over 6 operational cycles (General Environment, Finance, Sales, Purchasing, Inventory and Human Resources). These controls are not exhaustive but highlight the essential control activities.

The pre-requisite for an effective internal control device is a strong entity control environment within the entity, driven by Group and business line Managers.

A self-assessment campaign has been conducted since January with the support and participation of all stakeholders. It is an opportunity to assess the level of maturity of Internal Control in the different Group entities in order to identify weaknesses and define the actions to be implemented. This campaign will be conducted annually.

Find the document here.


CSR Culture


We are proud to announce our partnership with Fairly Made, French green tech start-up, placing the Group at the forefront of its industry.

Beyond the actions already initiated within the Group, this project will allow us to offer to our customers the most transparent information regarding our products traceability. It will also be a valuable tool to analyze and optimize our sourcing. This approach demonstrates the commitment of the Group and its 4 Brands in terms of CSR.


Starting from march, that information will be available for forty references by Brand on our e-Shops and in our boutiques and will be extended, by 2025, 100% of our collections. Meanwhile, Sandro is proud to share with you a test version of the analysis on one of its references. Flash the QR code.


Congratulations to the team who worked on this partnership!

2 – SMCP & Apprentis d’Auteuil


Creative Update



For its Spring/Summer 2022 collection called FLY AWAY, SANDRO has gone big, organizing a 360° campaign with a strong social media presence and signaling its entrance into the Metaverse.

  • Immersive OVERLAP REALITY Experience: Stop by our immersive shop windows decorated with pastel-colored kites. Scan the QR code on them. Fly away to the unique universe of Sandro Spring/Summer 2022. You can share the messages you discover (Fly away with Sandro and ❤) during the experience with relatives, friends, or colleagues, so feel free to do so!

  • Social Networks Experience

Instagram & Snapchat 3D Filters: Turn on your phone’s front and back cameras to try out our new 3D filters; immersive yourself in this magical world and share the kite messages with your friends.

TikTok Challenge: Join the TikTok #FlyAwayWithSandro challenge. Write your message on a piece of paper and turn it into a paper plane. Then simply fly it in the direction of whoever you’d like to receive it.

  • Metaverse Event: will be held on March 10 at 5 boutiques in Europe simultaneously. Guests will be invited to discover the bucolic landscape of the countryside using a virtual reality headset, and they will be able to interact with the Metaverse with participants from other boutiques.

SANDRO is celebrating the 50th anniversary of the Original Smiley through a series of original designs.

The Original Smiley will be working with the Galeries Lafayette to mark its 50th anniversary. For the occasion, Smiley has proposed that 50 brands create a piece in its honor, which you will be able to discover at dedicated pop-ups at GL: SANDRO will be making a coatigan.

In order to celebrate the date, SANDRO has designed a capsule collection that will be a unique showcase of its most emblematic products.

Between Paris, Berlin, Beijing, Mexico, Dubai and Doha, you will have the choice of discovering this collaboration and the SANDRO pop-up decorated with the colors of the Smiley.

Since its creation, Smiley’s mission has been to spread good vibes, and its message of “Take the time to smile” is more relevant than ever in 2022.


2 – MAJE

Summer is almost here. Or at least, we can start dreaming about it! For this new SS22 season, Maje celebrates the freedom of the 1970’s, depicted by the sensual allure of Mica Arganaraz and captured under the lens of Valentin Herfray. Episode 1 #FREESPIRIT Caught up in a playful and colourful whirlwind, music is the symbol of such absolute and boundless freedom. A psychedelic trip to the rhythm of a girls band from the Seventies, when everything was possible. An uncompromising feminine seduction which celebrates all the many different expressions of womanhood. This is where the power of Maje lies. Empowering women so that they can do whatever they want and be whoever they want. Able to make themselves heard and be free.


New season, New us, New you


This spring-summer 2022, Claudie Pierlot is entering a New Era. The American giant with its legendary caps, known for its iconic “NY” embroidery for over 100 years, is co‑designing a collection with us and transcending new horizons. Ready to (re)discover Claudie?


(Re)Discover Claudie


State of mind: free, inspired, colourful. Mood: spontaneous, daring, independent, intuitive. Enthusiasm, movement, (positive) vibrations, curiosity, know-how, commitment (lots of it), and a special kind of crazy. Welcome to our thought process. Claudie Pierlot is all about quirky and playful naturalness, timelessness, a fashion mantra inspired by travel, but not just that…


New Claudie, New Era

Because good things don’t always come from staying in our comfort zone, we take a step out of it so we can explore further, guided by our inclinations. And the result? Cool outfits which are elegant at the same time and stand out from the crowd. Our collaboration with New Era was inspired by this impulse. Developed with the iconic sportswear label, 4 Claudie Pierlot x New Era caps create a new take on the iconic 9FORTY baseball cap, embroidered with the Claudie Pierlot logo and a fullsize monogram. To accompany them, 3 sweatshirts and 2 T-shirts in the same shades as the caps complete the silhouette. The streets are waiting for you.



Shunning the lens of the photographers Andoni + Arantxa, who’ve been booked for snaps of a celebrity in the city, the Claudie Pierlot woman appears shaded by a peaked cap. Incognito? Almost. You spot her gait from far off. The woman walking the streets, snapped for a story. This is the opportunity to redesign the brand’s contours to closely reflect those of an era: yours.





For its spring-summer 2022 campaign, Fursac takes its inspiration from creative director Gauthier Borsarello. The images and videos captured by Oliver Hadlee Pearch illustrate the brand’s vision of the ideal summer wardrobe; a classic tuxedo and bowtie combination, a suit worn with an open shirt for a night out, a red jacket on a basic white t-shirt for the day after, from luxury health club to football stadium options with a stop at a summer destination, a fisherman’s village in northern Corsica: l’île Rousse.

The season’s icons include the multi-pocket jacket worn by French singer and muse Françoise Hardy and Andy Warhol (in China in 1982) as well as black leather for fans of early rock’n’roll… References accumulate and are adapted for everyday offering a quintessential wardrobe.

Projection of the FURSAC campaign film in the streets of Paris (Trocadero and Pantheon in particular) and London (Harrods and Marble Arch in particular).


Digital Elegance

1 – TopPosts

2 – SMCPress


Made with Passion


  • Russia – Moscow Gum (unisex corner)
  • Korea – Hyundai Daegu (men’s corner)
  • Ireland – Dundrum 2 (women’s corner renovation)
  • Spain – Madrid Castellana (women’s corner renovation)
  • United States – NYC Soho (men’s corner renovation)


  • France – Orléans
  • France – Carcassonne
  • Ireland – Dundrum 2 (corner renovation)


  • Ireland – Dundrum 2 (corner renovation)