{"id":2840,"date":"2018-11-02T13:29:59","date_gmt":"2018-11-02T11:29:59","guid":{"rendered":"https:\/\/smcp-2018.preprod.octaveoctave.com\/governance_members\/evelyne-chetrite-2\/"},"modified":"2018-11-02T13:29:59","modified_gmt":"2018-11-02T11:29:59","slug":"evelyne-chetrite-2","status":"publish","type":"governance_members","link":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/","title":{"rendered":"Evelyne Chetrite"},"parent":0,"template":"","class_list":["post-2840","governance_members","type-governance_members","status-publish","hentry"],"acf":{"visuel":"https:\/\/www.smcp.com\/app\/uploads\/2018\/10\/ec-1.jpg","job":"Founder of Sandro & Artistic Director","biography":"Evelyne Chetrite remembers the vivid colours of her childhood in Morocco, those which contrasted with the ochre earth of the villages and the simple yet elegant white caftans worn by her mother. She also remembers the piles of shirts, impeccably crafted by her grandfather in his Rabat shop. It was here that her love of clothing was born. Her move to Paris during her teenage years confirmed this initial enthusiasm, and her vocation began taking root in the streets of Paris. She studied law but sharpened her fashion mind at weekends, working at vintage shops where she formed a circle of loyal buyers who loved her selections. When she met Didier Chetrite, he gave her the opportunity she needed to call upon her talents as a stylist. The couple embarked on their Sandro adventure together in 1984, and their first boutique was opened on rue Vieille du Temple in the heart of the Marais. They enjoyed instant success. Her vision of femininity is the basis for her designs; she focuses on her favourite area of expression, the masculine-feminine equation, and shares an indisputable Parisian elegance with those she dresses. Evelyne Chetrite designs unambiguous clothes to worn by an urban girl who hones a discreet look, only to be all the more visible for it."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evelyne Chetrite - SMCP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evelyne Chetrite - SMCP\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SMCP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/\",\"url\":\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/\",\"name\":\"Evelyne Chetrite - SMCP\",\"isPartOf\":{\"@id\":\"https:\/\/www.smcp.com\/en\/#website\"},\"datePublished\":\"2018-11-02T11:29:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smcp.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evelyne Chetrite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smcp.com\/en\/#website\",\"url\":\"https:\/\/www.smcp.com\/en\/\",\"name\":\"SMCP\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smcp.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evelyne Chetrite - SMCP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/","og_locale":"en_US","og_type":"article","og_title":"Evelyne Chetrite - SMCP","og_url":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/","og_site_name":"SMCP","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/","url":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/","name":"Evelyne Chetrite - SMCP","isPartOf":{"@id":"https:\/\/www.smcp.com\/en\/#website"},"datePublished":"2018-11-02T11:29:59+00:00","breadcrumb":{"@id":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smcp.com\/en\/governance_members\/evelyne-chetrite-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smcp.com\/en\/"},{"@type":"ListItem","position":2,"name":"Evelyne Chetrite"}]},{"@type":"WebSite","@id":"https:\/\/www.smcp.com\/en\/#website","url":"https:\/\/www.smcp.com\/en\/","name":"SMCP","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smcp.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smcp.com\/en\/wp-json\/wp\/v2\/governance_members\/2840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smcp.com\/en\/wp-json\/wp\/v2\/governance_members"}],"about":[{"href":"https:\/\/www.smcp.com\/en\/wp-json\/wp\/v2\/types\/governance_members"}],"wp:attachment":[{"href":"https:\/\/www.smcp.com\/en\/wp-json\/wp\/v2\/media?parent=2840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}