Presse release

Olivier Malvezin appointed as Chief Digital transformation & Operations officer of SMCP

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While SMCP is entering into a new chapter, in which Digital and operations will have a key role, the Group is pleased to announce the appointment of Olivier Malvezin as Chief Digital transformation & Operations officer. He will oversee Digital, Supply Chain, IT and Demand Planning teams at the Group level, and will join the Group’s Executive Committee from today.

Daniel Lalonde, SMCP’s CEO, stated: I am delighted to welcome Olivier Malvezin as Chief Digital Transformation and Operations officer. His arrival fits perfectly well with our recently announced strategic plan, which combines a stronger focus on brand attractiveness, a phy-gital strategy to offer a seamless customer experience, a strengthened platform and a reinforcement of our sustainability approach. Olivier’s extensive experience and expertise in digital transformation, including big data and artificial intelligence as well as his excellent knowledge of the Asian market will be strong assets that will contribute to SMCP’s ambition”.