October 19
Magazine #9

1– These inspirational “mobilities”

On Tuesday, October 22nd, we announced the appointments of Elina Kousourna as the new CEO of De Fursac, to succeed to Edmond Cohen who will become President of the Supervisory Board of De Fursac. Alix Le Naour will remain Artistic Director of the brand.

Flavien d’Audiffret becomes SMCP’s new Strategy, Digital and Development Director. 

These two appointments fit perfectly with our company culture, deeply rooted in our entrepreneurial spirit, which fosters the internal mobility and the development of our talents. 

Congratulations to Elina & Flavien! #internalpromotion #proud

SMCP opened a new chapter in Asia with a structure built in a few months in Shanghai to support our ambitions in China. The local team is in transition with our partner Translatio which operated in this region. Let’s have a quick peak at our teams working environment with formal and team working spaces. Welcome to SMCP China!

4 – Immersion in our Brands Press Days during Paris Fashion Week

It’s the same routine every season: Fashion week makes Paris shine a little brighter. For their Spring Summer 20 Press Days, Sandro, Maje and Claudie decided to think big presenting collections ever more desirable and inspirational.  

5 – Our Brands x Vestiaire Collective

Sandro, Maje & Claudie Pierlot join Vestiaire Collective. The concept highlights the circular economy. This website allows exchanges and sale of luxury pieces between individuals. To promote this action, the brands decided to reward those who sell their articles. Our creations never blur, we give them a second life! First steps of a European partnership towards an international effort…

Last month, we announced the opening of Claudie Pierlot’s new flagship on the Champs-Elysées. In this new store, Claudie Pierlot keeps the brand codes with marine blue and gold brass. Among the innovation, an “endless mirror” room allows visitors to immortalize the moment with a picture and to share it on social medias. 

To big opening, big inauguration! Claudie Pierlot invited celebrities and friends of the Maison to celebrate this beautiful event. Audrey Fleurot, Alice David, Anne Marivin, Morgane Polanski, Lolita Chammah, Alysson Paradis, Charlotte Gabris, Lena Simonne, Iman Perez, Lucie Boujenah but also international magazines editors came to enjoy the evening.

You absolutely can’t have missed this quirky and daring campaign… Selfie craze and dogs all cuddly, we loved it! Especially Gipsy, Judith’s dog! 

For this campaign, what’s better than Instagram, selfie icon, to play with one’s image and favorite companion? The “selfie challenge” organized by Maje garnered more than 6,500 entries, more than 40,000 new followers and a collaboration with 13 influencers. Let’s just say, social media and selfies work!  

1 – CLAUDIE CARES

CLAUDIECARES what is it? A more responsible fashion without compromise for style. Claudie Pierlot commits and challenges itself to be more respectful of the planet. CLAUDIECARES is based on 4 pillars: offer more eco-friendly collections, reduce the environmental impact, keep the people and its French know-how at the heart of the priorities. A beautiful initiative to discover on the brand’s website…   

2 – FIRST STONE

Everything starts with the first stone laid. Maje’s first steps towards more responsible and eco-friendly fashion. Did you know jeans are the item which causes the most pollution? That’s why Maje’s teams focused on it and decided to launch this first collection entirely produced with and eco-friendly process. Result ? A significant decrease in energy and chemical use as well as a 95% reduction of water consumption.   

This announcement marks the start of a new page for Maje towards more eco-responsability. Let’s discover Nuria, Micheala and Bianca… 

3- SMCP x Maje for Odyssea against breast cancer

At the Group, we are committed to engage our people to contribute to support causes dear to our hearts. SMCP and Maje are proud to have run, on October 8th, for the Odyssea run which helps breast cancer research. #PinkOctober 

Thank you to our 70 sportsmen and women who participated and ran for the cause, in a good mood and under the rain! 

Her work is 360°. If you see Claudie Pierlot in magazines, on social media or worn by celebrities, it’s her achievement! She works on press and public relations and on media strategy. She helps press agencies in knowing the product, in building the brand desirability… but also in press days or trips. She finds her motivation in always making the collection very desirable each season, in making sure that the design teams create fashion pieces that the press will love. « My part is to highlight the collections and make them desirable for the journalists so that they photograph and publish them for readers and client to see them in magazines. It’s an everyday challenge! ». If journalists love the brand, mission accomplished! 

« We constantly have more inspirational and fashionable collections. There is a real work on the DNA and positioning of Claudie Pierlot. »

In the public relations business, we focus on product placement. The idea is to seduce VIPs, influencers, celebrities in various sectors who fit with the brand image. « We are looking for international women who love and represent the brand. » « Sharp women » she specifies! In this job, it’s all about building relationships, attract them, seduce them and always be there to get them 100% behind the brand ». 

Charlotte tells us « to successfully collaborate with international celebrities and influencers makes me so glad ». Gradually, Charlotte met people, developed her contacts. She feels that there is a part of one’s personality, the fact that she is not afraid, that she likes gathering people around a project, a brand and values are what make her good. Everything happens naturally. « I dreamt of working in fashion. I meet fabulous people. When I take a step back, I tell myself that this job makes me very happy and I’m so delighted ». 

In 2 years, I oversaw many projects and the brand has been very dynamic with a repositioning and Charlotte is proud of everything achieved. « We see beautiful things at Claudie Pierlot ». For her, Claudie Pierlot is a real « crush » and she will surprise us even more in 2020… A more unexpected, high-end and street collaboration, which benefits the brand! We won’t spoil the surprise for you…  

SANDRO

• Switzerland, Globus Glattzentrum Fashion Store (Sandro Men)
• US, Dallas North Park Center (Sandro Unisexe)
• US, Los Angeles (Sandro Unisexe)
• Russia, Saint Petersbourg (Sandro Women & Sandro Men)
• South Korea, Hyundai Pohang (Sandro Women)
• Mexico, Angelopolis Mall Puebla (Sandro Unisexe)

MAJE

• France, Paris Soufflot
• England, Bicester
• Russia, Saint Petersbourg

CLAUDIE PIERLOT

• Italy, Milan Corso Como
• China, Shanghai Village Outlet
• Russia, Saint Petersbourg