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If you’re telling yourself “we’re a month away from the holidays!”, then it’s definitely not just us… November went by so quickly, we didn’t get a chance to hit pause. Well, today is the day, Friday, so no excuses! Let yourself relax with ever more inspiring news from the SMCP world…
It is with pride and enthusiasm that we welcomed a 4th brand, De Fursac, within our Group, starting a new page in the History of SMCP.
Because we are committed to writing this new chapter together, our logo is evolving to create a new corporate visual identity.
“ In Q3 2019, we delivered a strong performance, particularly in APAC and EMEA, driven by a positive start from our Fall/Winter 2019 collections. In France, despite a sluggish market, our performance improved over the quarter and SMCP kept on gaining market share. Globally, we observed strong underlying trends and recorded a positive like-for-like sales growth fuelled by the successful implementation of our key priorities over 2019 and the global desirability of our brands. We are confident that this good momentum will continue in the next quarter and enables us to confirm our full-year guidance. ”
Daniel Lalonde – CEO
We are pleased to announce that Sandro opened its first store in New Zealand on November 21st in the newly redeveloped New Market Westfield Mall in Auckland. This opening starts a new milestone in Sandro’s international expansion on this promising market. Congratulations for this new challenge! Sandro will inspire Parisian chic till the end of the world.
#SMCP41stcountry
Natalie Dyer & Evelyne and Ilan Chetrite inaugurated the new Sandro store in SoHo, New York this month. They hosted a special cocktail event enjoying Parisian-inspired bites, cocktails and music by DJ Isaac Likes. Guests such as Irina Shayk, Martha Hunt, Georgia Fowler, Tyler Cameron, Johannes Huebl, Julia Restoin Roitfeld, Susie Lau, Dyllon Burnside, Brendan Fallis, RJ King, Drew Jessup, Alexander Roth enjoyed Sandro’s new concept offering a design and warm experience, emphasizing art and creativity.
To celebrate its evening capsule collection named “Astro Club”, Maje illuminated its Parisian Showroom for a night. Muffled atmosphere, glitter dresses, fortune teller, purple velvet and Maje iconic Astro lockets; this collection wants to be charming and bewitching. It invites to the dream and to the unexpected. What if we fell asleep in the moonlight, our head in the stars?
You, who wander in Parisian streets, may have appreciated the new De Fursac kiosk campaign on bus shelters or on your favorite newspapers kiosks. De Fursac invites us in its universe and to its Fall-Winter 2019 Collection.
From November 18th to 22nd, SMCP participated, for the first time, in the European Disability Employment Week in order to offer to the HQ and Retail European employees a week of awareness around the disability and the employment.
This initiative supported by our HR Directors allowed to break stereotypes and free speech on disability around shared information and workshops.
Kialatok offered a cooking workshop. Participants had to cook with a disability!
The 2 actors of Co-théâtre presented a play focused on disability in entreprise.
Thank to all who participated to this week!
If we say costumes, pumpkins and candies… You answer?
The North American Social Committee hosted its yearly Halloween costume competition.
The teams have once again boosted their creativity and originality to win the competition. Fun and team spirit were obviously part of the mix! Let’s enjoy a quick overview of their costumes, will you be able to guess each team’s costume?
Congratulations to the Merchandising Team who won the competition!
Our New York teams commit for the local community in Harlem. Volunteers worked together to weed, mulch, and rake the park, removing 12 large bags of leaves. They also planted 80 new perennial plants at Jacob Shiff Playground Park. Congratulations to the Green Committee for its initiative and the volunteers for your efforts: your trees will grow up for years to come.
This month, our Asian Regional office worked with the Hong Kong Government to clean the Kamikaze Cave Beach at Sok Kwu Wan at Lamma Island.
Thanks to the 22 volunteers more than 145kg of plastic waste and debris have been collected. Let’s continue to take care of our planet.
Do you ofen wonder what is missing from your outfit? You change your clothes again and again in front of the mirror but keep asking yourself if something isn’t missing? A little “je ne sais quoi” that would pimp your outfit! We found THE solution…
For Julie, her Maje story can be summed up in 1 word: a crush. When she arrived at Maje in 2016 to do her first internship as Customer Service Assistant, she immediately fell in love with the House. She tells us “when I arrived, I had only a little experience. I learned on the job. I started this challenge and it immediately made me happy. It was exciting, and after 2 weeks, I realized that this is what I wanted to do in my life…satisfy the clients. A real crush!”
Today Maje’s Customer Service Manager, customer relations is her core business! She explains to us “Maje’s customer relationship is first and foremost a state of mind, a character, an empathy and the desire to do well for others. Listening is very important and getting into the customer’s head to answer and even anticipate her questions. “
It is in this philosophy that Julie trains the Customer Service advisors. This outsourced contact center handles about 90% of requests following an e-commerce sale and 10% of in store sale. Her goal is to convey Judith’s state of mind so that counselors become immersed in the Brand, its values, its words. Julie tells us “we worked with our Communications Director, Yves, who gave us personality traits of Judith, smells and things she likes to do, her very attentive and caring personality“. This kindness, this transparency, Julie tries to transmit them to the teams.
The client path at Maje has to be a « seamless » experience. If there are «points of blockage» that appear, they must disappear; it is Julie’s main mission. « We created a small showroom so that customer service consultants can touch pieces & materials, appreciate stores focus, the merchandising… This way, they can soak in the Maje DNA and offer a better answer to the clients’ demands ». Good customer service also involves training our Retail Teams. That’s why a dedicated course on the MyLearning plateform will be launched soon.
In the field, Julie and her team set up satisfaction surveys in Europe and soon in France to take the pulse of the customer experience in the stores. “It’s a very good management tool because it clearly allows you to focus on what is good and what actually needs to be improved.” These quizzes provide a way to give feedback to the advisors, boost them and guide them so that they can offer the most personalized customer experience possible.
”Why enter a Maje store instead of elsewhere?” Benevolence, warmth, family are ubiquitous values of the Brand. Julie translates them into customer service. She makes the client feel happy, pampered, and engaged with Maje.
