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In case you missed it, the summer solstice happened June 20th, signaling warmer weather and more daylight hours, two things we’ve been eagerly anticipating! But we’re not just here to help keep you up to date on the seasons! Between summer capsule collections and more boutique (re)openings, we’ve got lots to share, so keep on reading for all the latest news from SMCP and our brands...
Sandro and Maje are offering their US customers a cool new way to shop! The brands can now be found on The Yes, a recently launched mobile shopping app. With the use of Yes/No questions, the app helps personalize the online shopping experience, offering recommendations tailored to users’ preferences. The app lets you shop hundreds of brands and offers simple one-click checkout. In any case, we know our answer: yes!!
Summer party, here we are! Claudie Pierlot’s retail teams were hard at work this month organizing the famous Summer Party! Staff wore their most festive summer clothing (photos included!) as they welcomed customers in-store. What a great way to start the summer season!
Sandro continues to spread positivity, this time by sharing playlists that allow listeners to immerse themselves in the Brand’s DNA. The first playlist compiled songs that Sandro’s designers listened to while creating the SS20 collection in the Brand’s Parisian studios.
A new playlist is released every Monday (with 6 out so far!), available for listening on Spotify.
Check out the playlists here!
Two high school students from the French International School spent some time with our SMCP team members at the Hong Kong headquarters. As part of the summer curriculum for their school’s internship program, the students spent one week observing different departments around the office, including Architecture, Business Development, Merchandising, Office Administration, Retail Operations & Training Teams.
The program was a chance for the students to discover the fashion world and an amazing opportunity to show off the savoir-faire at SMCP Hong Kong!
Great news for SMCP North America! As of June 25th, the following boutiques and outlets are back in action:
Boutiques:
Outlets:
Love at first sight exists.
From flowery prints to strong colors and soft fabrics, let’s bring the sun everywhere!
Sandro and Sandro Homme are shining the spotlight on some of their exclusive Spring/Summer favorites.
This summer, Maje is presenting a capsule collection inspired by the photographs of Slim Aarons. A glittering jet set atmosphere with poolside parties.
It all started with a Slim Aarons photo. A small group of beautiful people chilling by a stunning turquoise-blue pool. The light and atmosphere exude California in the 70s. Judith Milgrom loved it… and the result is a postcard-style print on dresses, tops, bodysuits, oversized shirts and satin short jumpsuits. An exclusive eight-piece capsule collection that will immediately put you in the mood for a holiday and getting away from it all. You can already visualize yourself casually wearing them over your tanned skin, and luxuriating in all that glamour, small talk and those fruity cocktails.
This capsule collection from Claudie Pierlot is a celebration of love. A splash of Italian style to suit every occasion.
In this modern love story, guests can dress to impress in a fuchsia jumpsuit embellished with an elegant bow. Decorated with Batik flowers and paisley patterns, Claudie Pierlot’s dazzling selection of dresses ranges from long and boho to short and bold. In terms of accessories, pearl earrings and gold leather strappy sandals or black mules with buckles offer a delicate finishing touch.
Blue skies, golden sun and turquoise water: every year the summer delights us with its range of colors. But with its short-sleeve shirts, cotton trousers and a swimsuit with prints that are as graphic as they are summery, De Fursac enables you to complete this melody of colors in your own way. Without relinquishing any of the pleasure.
Business Analyst for Purchasing and Stocks - Sandro
Anne Juliette wears two hats, switching between them depending on what her work calls for. With one hat she oversees Sandro’s purchasing budget, and with the other she is in charge of stock valuation. Her title? Business Analyst for Purchasing and Stocks. Her mission? Make the link between finance & purchasing and manage inventory.
Anne Juliette is like a magician: she transforms the financial budget into a purchasing budget. In doing so, she helps Sandro’s buyers understand how to buy according to the season and the given KPIs (markdown target, average price of the collection, residual rates, etc.). She turns sales objectives into the number of pieces to buy for Europe.
But of course, once this work is done, she does not stop there! She also does management work that extends to Asia and North America. “During the season, I make budget revisions, so it’s important that buyers don’t commit too quickly and that there is room in the budget for any collection restocking. The goal is to commit a maximum of 85% of the budget at the beginning of the season and to leave a 15% margin for restocking.” During commercial operations, Anne Juliette also estimates how much stock will be left at the end of the season.
Anne Juliette has one more trick up her sleeve: she is also part of Sandro’s sustainability committee and the Group’s sustainability committee as well! She explains: “This new challenge allows me to bring my work and my values together. It is important to subscribe to this approach because it is the right thing to do for our planet and for our employees, who are really environmentally conscience.”
You might be wondering what happens when you mix stock valuation and sustainability. Anne Juliette explains the result: “The objective is simply to decrease what’s left at the end of the season while still having enough product to supply our outlets. We try to dispose of our stock in the most environmentally responsible way possible.” She affirms and reassures us:
On Friday June 5, Maje celebrated the opening of a new boutique in the heart of Paris at 350 rue Saint-Honoré, a stone’s throw from Maje’s ateliers by the Musée du Louvre.
The vision: celebrate youthful creation and highlight creative talents that matter to Judith Milgrom.
The result: a personal and unique setting, a sort of second Maison where Maje’s bold and offbeat ready-to-wear collections and feminine accessories can shine.
A space that mixes here and elsewhere with Parisian neoclassical geometric patterns and Mediterranean inspirations…
A space that plays on contrasts between angular and rounded shapes, rough textures and soft colors…
An environment that evokes a lifestyle, all in warm tones and natural materials, opting more for vintage furniture to encourage more responsible consumption, with pieces from renowned designers but also from emerging contemporary artists.
