July 19
Magazine #7

The summer and the heat did not stop us and the month of July was rich in events!

Before taking a well deserved vacation, your magazine tells you everything about the latest news from the Group, unveils the new campaigns of our brands and stimulates your creativity with an inspiring coffee break ... A short break before wrapping up everything for the holidays. Summer is hot everywhere, especially at SMCP!

1

Global News

1 — Second quarter sales publication

“We are pleased with our Q2 sales which, as expected, showed a solid acceleration to +10.1%. In the first semester, our brands continued to launch beautiful collections, prominent stores and continued to focus on full price sales. We also delivered on our key priorities for 2019 such as driving retail excellence and accelerating our digital journey through partnerships with JD.com and Farfetch, which perfectly complement the Group’s growing digital presence. This leads us to confirm our full-year guidance.“

Daniel Lalonde – CEO

2 — Bag Box

La School and our training team have designed a unique and customized tool to support our retail teams in the promotion of our leather goods: the BAG BOX. Elegant & playful, it is full of information and exercises to become an expert in leather goods. The trainings of our Store Managers and Experts France & Europe Maje have started and the returns are unanimous: the Bag Box is PERFECT! We’ll tell you more soon!
#BagBox

3 — InSynch. Coaches kick-off

The InSynch. project team. has officially inducted its new coaches from the French HQs. Their role, help you and train you every day in the use of our collaborative tools from the Microsoft Office 365 suite. Stay tuned for more…

#5fruitsandtoolsperday

4 — My Learning launched in all our countries!

Another great reason to celebrate? The MyLearning platform is now launched around the world and our 6,000 passionate entrepreneurs now have access to training wherever they are and on any device. Congratulations to the whole team!

#MyLearningTalentBooster

Digital Learning Team

5 — Pride celebration in NY

Our North American team’s social committe pride month with a tie & dye event on their HQ beautiful rooftop.
#Pride

6 — Summer afterworks

The SMCP Global Services teams invited the Claudie Pierlot headquarters teams for a white afterwork in a secret garden in Paris. An evening under the sign of relaxation, sharing and party before the holidays! #summerfun

 

#MajeMyDogAndI selfie drinks

The Maje headquarters team gathered around a drink to celebrate the summer and the launch of their new collection… A moment of sharing, obviously declined in selfie mode, theme of the campaign.
#MajeMyDogAndI

2

Creative Update

It’s not because it’s winter that our brands don’t make us travel anymore. While Claudie Pierlot takes us to Berlin, Sandro walks us in the English countryside .. And Maje? Maje has fun with the selfie and introduces its new muse, Gyps.

Sandro - Fall Winter 19 Campaign

Maje - Fall Winter 19 Campaign

Yes. Selfies.

Every second, thousands of selfies are posted on social networks, billions every year. The selfie is in the dictionary, it even has its museum. And we would have to look at it with condescension? No no. We prefer playing with our time.

It’s in our nature. It’s like that. In our collections, in all that makes Maje what it is today, there has always been this idea of emancipation, openness, lightness. See the good side of things, have fun with trends and changes in the world around us. This may be the only thing that does not change: being yourself.

So for our Fall / Winter 2019 campaign, we wanted to “selfise” Maje. Usually we are on selfies, this time it is we who take them. It sounds obvious but it’s not natural. Step on the other side. To lose control. The idea is that of the selfie: sharing.

  • Meet Gyps, Maje's new muse and follow her on her Instagram account: instagram.com/gypsthedog/

Claudie Pierlot - Fall Winter 19 Campaign

The Fall-Winter 2019 collection evokes the many facets of the Claudie Pierlot woman, characterised by her warrior soul and her constant tendency to reinvent herself.
Full of fight more than ever, she wears a uniform taken directly from the military wardrobe. She faces her day in the city with courage and determination, and loves to wrap up in enveloping coats and comforting knits. She adopts this wardrobe while keeping a sense of urban femininity. Delicate lace and elegant suits are twisted by trench coats or combat trousers. The warm colour palette of khaki, caramel and a dash of bright orange adorns long dresses with daring scarf prints.

3

Entrepreneurs Stories

Coffee break with Chloé Faugeras

Each season, our brands are full of creativity to present us ever more innovative campaigns, fashion and tell the story of the collection. At the beginning of the Fall-Winter 2019 collections, the SMCP Magazine is going to visit Sandro to discover the other side of the visual identity of our brands. Perrier water break, because of the heat wave, with Chloé Faugeras Head of Identity and Graphic Design.

For Chloé, if visual creation has always been obvious, fashion came later, with experience. “I’ve loved fashion since I was little, I’m interested in collections, luxury, photography … But I really came to love fashion by working in it, at Diane Von Furstenberg in New York, then at Kenzo in Paris. That’s when I said to myself, I want to stay in fashion, I’m not letting go ! ” Chloé tells us. And it is at this moment that it was love at first sight with Sandro.  

Love at first sight, because like any passion, everything went very fast. Chloé joined our Maison in 2013 as a graphic designer assistant to become a graphic designer a few months later and finally, Visual Identity & Creation Manager. It is with the same intact passion that Chloé explains to us “in 5 years, I was able to do so many projects. From the execution of the print, to the redesign of the Brand Book through the creation of homepages and newsletters when we did not have a webdesigner yet. I could see at 360 ° all that one can do in creative communication for a brand “.

The identity of a brand is never frozen. It must constantly reinvent itself, evolve along with collections, trends. Opportunities are available to those who know how to grasp them. Chloé confirms:

“The opportunity at Sandro is to grasp it, to trust each other, to trust your colleagues and especially the brand. You really have to be passionate about the brand, your job and not be afraid to do, undo and start over. Never let go!”

Chloé knew how to identify the needs of the brand, especially those of social networks. “Going on the campaign shoot, I realized that we had the opportunity to double the campaign shooting with a social networks shoot with the same models. I came up with the idea and that’s what we’re doing now, “says Chloe.

Each season Chloé works with Ilan & Evelyne, who set the tone of the season, and Franck Durand, the Artistic Director, who offers concepts, places, models. “On the shoot, Ilan, Franck Durand and the stylist look at the vision of the campaign picture. I take care of reproducing this shoot by making it more lifestyle and spontaneous. We create new visuals and videos for social networks. This allows us to have a maximum of content, a consistent story and to make the most of our campaign investment.” says Chloé. The brand is producing a photo and a 10-second video for each key look of the season.

« Working with Evelyne & Ilan, the founders, is an incredible and unique opportunity to contribute to the evolution of the brand.  »

Content, Content, Content… With the advent of social networks, and particularly Instagram, it is necessary to always produce more to highlight the collections on the various communication channels. Chloe confirms that “Instagram is a big part of my day-to-day. 1 photo per day on the men’s and one on the woman’s accounts, two stories a week! We have to keep up the pace and we organize dedicated shootings for which I am in charge of the Artistic Direction. Stills are what works best on Instagram. Customers want to see the Sandro label, the product, the materials “. These shootings are organized with a 360 ° vision of communication. With the help of Kelly, project manager for social networks and influence, Chloé therefore solicits the purchases to know the best sellers, the Visual Merchandising, to know when the products will be put forward in store windows, the e-commerce for the homepage and newsletters and finally digital to stall posts “so that in a week our client can see the same products on all channels,” says Chloe. A real team work!

She works closely with Alix Long, Media Manager. A privileged and indispensable working relationship: “With Alix, we work in pair. We do not do the same job at all, but we bring each other a lot and respect one another very much. This is true for the entire communication team! “.

« Sandro, it’s a big family. As in all families, you have to know how to give to others and ask when they can help you. It’s a real strength.  »

And Chloe to conclude: “I have never been happier working at Sandro’s thank actually working here. Each day has its lot of challenges!”.

4

Digital Elegance

1 — Tops Posts

5

Made with Passion

12 openings & renovations

Sandro

  • Sandro Men & Women – China, Shijazhuang, Mix C
  • Sandro Men –  Mexico, Santa Fe, Palacio de Hierro
  • Sandro Women –  Germany, Freiburg, Breuninger
  • Sandro Men –  Germany, Freiburg, Breuninger
  • Sandro Women – Mexico, Santa Fe, Palacio de Hierro
  • Sandro Men –  USA, Los Angeles, South Coast Plaza
  • Sandro Men –  USA, Los Angeles, Sherman Oaks
  • Sandro Men –  USA, New York, Riverside square

Maje

  • China, Qingdao, Mix C
  • China, Shijazhuang, Mix C
  • Italy, Milano, Corso Como
  • China, Chengdu, Times (outlet)