January 20
Magazine #1

At the start of the year, your SMCP Magazine wishes you all the best for 2020! Special thought to our colleagues in China and Asia ... Rest assured that the safety, health and protection of each employee is our top priority. We are monitoring the situation closely with the management team in Hong Kong & Shanghai. Stay safe!

Our SMCP Magazine celebrates its 1st birthday! Yes, already 1 year of information, news, backstage, projects, meetings and coffee-breaks... 2020 is off to a flying start and in just 1 month, a lot has happened. In this new edition, we talk about our Shanghai’s headquarters, our 2020 Spring-Summer Collections, our Brands’ commitments and even more... Are you ready? This year promises to be filled with many surprises.

1

Global News

1 – Daniel Lalonde’s wishes you a happy new year and presents SMCP priorities for 2020

2 – Our Shanghai HQ starts a new chapter!

#1 Official China Handover

January 1st marks the beginning of a new year but also the fact that SMCP officially taken over the Chinese market directly.  

2019 was a great year: 66 new passionate entrepreneurs have joined the Shanghai headquarters managing a total of 160 stores across 28 cities in mainland China.  The result in the last 7 years have been truly amazing. With the leadership of June-Mee and her highly committed team, they can achieve even more! 

#How to become the best Manager? 

The answer is: training! An Internal Manager Training Program has been launched in Asithrough a strong collaboration with HR. The objective is to welcome, listen, encourage & make people grow to form the best team!

3 – A moment for reflection and inspiration...

Sandro Parisian HQ opened its doors to the European stores managers to present their fabulous Spring-Summer 2020 Collection! The place turned into a pastel-colored floral setting auguring the best for this new collection!

4 – Our 4 Brands commit together to help the training of the talents of tomorrow 

 

SMCP partnered with the St Joseph de Blanquefort Professional High School (near Bordeaux, France) which is part of the Apprentis d’Auteuil network with the aim of building a project together.

A donation of 320 pieces of our old collections have been made, in order to help their student sell them in their pop-up store.

We organized a meeting at SMCP Global Services to collaborate with the students, talk about our DNA and our Brands as well as our Sustainability approach and of course an introduction to our selling ceremony !

Congratulations to all who worked in this project! Discover below the pictures of the pop-up store inauguration.

5 – Afterwork SMCP Positive Vibes 

Who said that we could not celebrate this end-of-year in January?

Not SMCP Global Services! The Internal Communication team organized in January, the traditional end-of-year Afterwork, postponed because of the december strikes in Paris. Cocktails, nibbles & music gave postive vibes to everyone for 2020…

They employ a new committed caterer: 100% fresh products, no plastics packagings with a no waste solution and redistribution of the remains to associations.

A pictures to show you the #positivevibes at SMCP!

2

Creative Update

Little sneak peak of the 4 Brands campaigns for Spring-Summer 2020 with our favorite accessories…

3

Entrepreneurs Stories

Coffee-Break With Sophie

Supply Manager - Maje

For this January month, the SMCP Magazine editor dives into Maje’s supply. We met Sophie, the Supply responsible, who gave us all the details about her job. Be careful, here we don’t have time to annoy! 3, 2, 1… Go!

Sophie arrived 5 years ago, during the professionalization and structuration of the department, to create a winning team. Nowadays, she supervises, controls & trains.

 

This first mission of the Supply team is… to supply, you can imagine. The objective is to have the right product, at the right time in the right place with the right quantities and price! Sophie explains “we ship collections to stores according to purchases planning. The purchasers develop and buy the products created by the studio, they determine the implementations phase, the offers by store and the quantities by size. Then, thanks to our software, we launch orders at the storage area, and they ship all to the stores and BU’s (ndlr Business Units).”

 

Pieces are sent to Europe, in Maje branches, affiliates, corners and E-partners, and for the Suite 341, which represent a network of around 300 stores in 15 countries (yes, it represents a lot!). Not mentioned, the shipments for the other Asian & North American BUs.

« The objective is to have the right product, at the right time in the right place with the right quantities and price!  »

When the products arrive in stores, it’s a management and control work which begins. Sophie explains “we deal with the stocks management according to the sales. The aim is to ajust at best the stock in order to replenish stores correctly to make their sales revenue. That’s why, we realize diverse reports and analysis to help them in their decision.”

 

 

“The supply job has a central place in the right working and sales optimization.”

 

The Supply department works side by side with the commercial team for the Commercial Operations organization (promotions & sales). The Supply defines the sales products and their price. Take an example, “if it is decided to make private sales in England on a given date. We will propose a number of references a % of markdown, in order to end the season with the least residual possible in maintaining the margin objective. Then, we complete the price configuration so that the stores have the right price for the right discounted piece. During sales period, this is our daily work.

 

During the season, Sophie’s team works with the Marketing department because she also deals with the supply of the stores’ display & goodies (customers card).

She is charged with the purchases and supply of all consumable items (bags, hangers, tissue paper, perfume etc…)

« The days are never alike, I like the operational & relational side of my job! It’s speed!  »

When the time for the Spring Summer collections comes, the pre-collection is first implemented at the end of November, then the 1 phase starts in Janvier, follows by the new implementation phase all weeks to the end of February. In this way, progressively, the stores sell their discounted Winter products, the stock decreases for the benefit of the Summer references which are shipped all weeks. The Winter season ends at the middle of February, Sophie returns all the unsold items at the storage area. The stock will be reused in the Outlets next year. No time to take a break, the cycle carries on!

4

Digital Elegance

1 – Top-Posts

2 – SMCPress

5

Made with Passion