Magazine #2

February

What’s up America?
Spring Summer 2019 Conference

SMCP North America dreamers took to Los Angeles from January 22-24 to celebrate the Spring / Summer 19 conference. Store managers enjoyed Business Updates from our CEOs, Runway Presentations, Interactive Product Knowledge Sessions, Special Awards, a Master Chef Cook-off and even a Group Fitness Class.

Discover their journey!

Global </ em> Services Conference </ h2>

On February 6th, 2019, all SMCP Global Services collaborators gathered at the Pavillion Royal for a convivial meeting: the conference! A moment of introspection after a rich in emotion 2018.

The Brands introduced their Spring-Summer 2019 collections but also the hidden inspirations behind these pieces, and Global Services highlighted the projects that will make 2019.

Our employees have also received passionate entrepreneurs awards for their commitment and undeniable passion throughout 2018.

1 — Sandro,
Les Fashion Stories

This week, Sandro tells a new fashion story in the streets of the French capital.

Sandro

In the middle of Parisian cafés vibes, Natalie loves bold associations – a knit dress worn on a long-sleeved shirt, a bumbag in a belt on a long white dress.
Sometimes, she displays timeless looks like the striped trouser suit or the denim jacket with tonal jeans. Her favorite of this season: the Astro sneakers.

Sandro Homme

To immerse himself in Les Halles district in Paris, Jonas wears jeans and sneakers that he mixes with a loose striped sweater or casual striped shirts. He adopts the codes of the universe with plain western style shirts. His favorite accessory, bob or cap to assert his street style and casual.

2 — Maje,
under the palm trees

Paris will always be Paris?

Not at Maje and not in this season where palm trees, surfers and Ferris wheels glamup the streets of the capital during summertime.

Always a little away, always a little here, Judith Milgrom finds inspiration for Summer 2019 collection in her desires of being away but also in the Jardin des Tuileries. This results in the exclusive print celebrating Paris chic: summery and vintage, completely fantasied.

Click, and you will see!

3 — Rise up with Claudie Pierlot

For the launch of the special operation #RiseUpWithClaudie, Claudie Pierlot invited its friends and ambassadors to an intimate dinner at Refettorio, an elegant restaurant located in the crypt of the Church of the Madeleine.

The place was not chosen at random: the Refettorio is a solidarity restaurant that is committed to people in situations of exclusion or precariousness. The dinner, under the sign of generosity (to the decorated plates of hands in position of donation) gathered among others the models Annabelle Belmondo, Alexandra Ricci, Léa Villani and Eleonore Lourdais or Jennifer Neyt of Vogue, Nora Bordjah and Jeanne The Bault of Glamour and ELLE.

On this occasion, four Printemps stores (Haussmann, Lille, Lyon and Parly 2) will welcome the three Brands in March 2019, at the heart of a very popular floor: The Shoes. Their distinct universes will be honored with a premium and identity scenography, while preserving an aesthetic harmony, signed ‘Parisian Chic‘.

To spread the news, several communication devices have been set up with the Printemps.

Aurélie Sebbah, Marketing & Communication Director Claudie Pierlot, explains :

“In collaboration with the Printemps, we have developed a 360° communication plan based on 3 pillars: digital (notably via CRM with several newsletters set up by Printemps and each of our Brands, a broad activation on social networks with posts, stories and contests as well as a highlight of the operation on the homepage of Printemps and two dedicated articles), retail through highlighting on key areas of the customer journey and finally a press support with insertions in the Printemps magazine, in the lookbook of the brand and a broad influencers campaign for our 3 Brands in the 3 cities.”

This project, initiated by the three brands, is overseen by the Claudie Pierlot teams, who coordinate each stage, until field </ em> recruitment. The shoe is a product that, in all its complexity, requires specific training both for teams to take inspiration but also to technically master all references. As such, a training day at Claudie Pierlot’s headquarters was organized to consolidate the know-how </ em> of the Shop Managers and the Area Managers.

The shoes corners will be commercially </ em> managers by Claudie Pierlot’s Area Manager, as well as the ready-to-wear, and the teams of the three brands will have to learn to work in synergy to make transfers quickly and with skills.

The three corners in Lille, Parly 2 & Lyon will open on March 2nd, 2019 and the Haussmann corner in Paris from March 9th, 2019. </ em>