December 19
Magazine #11

SMCP Magazine is celebrating ...

For this December editionthe SMCP Magazine is adorned with its red coat … And to put you in this festive atmosphere and start reading your favorite Magazine, plug your headphones or turn up the volume to listen to our end-of-year playlist behind… Enjoy the read and happy holidays! 

1

Global News

1 – De Fursac’s touch 

is spreading 

No sooner said than done! De Fursac began its international expansion… First stop: London! Londoners love this festive end of year atmosphere, with all their decorations and lights. They rush to department stores to make their last purchases before the festivities… And will therefore have the opportunity to come and discover the De Fursac collections on the brand’s Pop-up in the iconic Selfridges!

But that’s not all, De Fursac also arrived in Luxembourg (Second Stop!) with the opening of its corners in Galeries Lafayette.

It is not too late to do your Christmas shopping and to discover the Fall-Winter collection… 

Congratulations to all the teams! #InternationalDeFursac 

2 – Spring-Summer Collections sneak between the trees and the party decorations

This season, Claudie Pierlot has placed her Spring-Summer 2020 collection under the sign of travel!

All teams got carried away on to discover the “NOW BOARDING” collection, presented in the beautiful setting of the Intercontinental Paris Le Grand Hotel.

For this summer, a little drop in a road trip to Florida. This sunny excursion was presented to all the Retail teams.

On the program for the Spring-Summer 2020 collection, Miami Beach, The Everglades, Orlando and Key West.

3 – SMCP opened its Christmas Market

This year again, SMCP organized for all the Parisian HQ teams its Christmas Market on the 7th floor of its headquarter… Pottery, jewelry, accessories, cushions & poufs, personalized cards or chocolates. Great to make everyone happy!

4 – Our North American Teams feast for Thanksgiving...

It’s all about tradition… Our New York teams get together around this famous Thanksgivings meal! In this sharing spirit, each team provided something to compose the feast. From Paella, Spam Musubi and Pork Fried Dumplings, to Stew Fish, Prosciutto Rice Balls and of course, the Thanksgiving Turkey brought by their CEO, Paul Griffin!

5 – Evelyne celebrated the end of year with friends!

For her Christmas Party, Evelyne invited her guests at Home, at Sandro, to gather around a friendly candlelight meal in a festive atmosphere… Surrounded by Vincent Elbaz, Rod Paradot, Joséphine Japy, Hafsia Herzi or Alysson Paradis, Evelyne celebrated the end of the year. #Thistimeoftheyear

What would the holiday season be without some cooking? It’s for this party that the guests enjoyed the secret receipe of the black tuffle pasta, especially created by Evelyne and the chef Denny Imbroisi. Nothing better to impress your guests!

6 – Astro Club is celebrating!

Maje’s European teams celebrated the end-of-year and their Astro collection which dive their head into stars!

7 – Neon Fantasy at Castel Club

At Claudie Pierlot, the Christmas Party feels like a hushed and intimistic Parisian nightclub mixed with colorful and glitter pieces of her Neon Fantasy collection…
Have a look at the Press presentation of the evening collection during which Claudie Pierlot settled one of the most iconic Parisian club, Castel… #ClaudieByNight

8 – The Christmas Party, it’s also in stores !

The Retail teams made our Brands shine during this event: decorated and illuminated stores, teams transformed in little Elves or in Santa Claus, all sprinkled with good mood and wise advice to satisfy our clients searching for the latest precious gifts…

 

The holiday marathon goes on! #WeCountOnYou

2

Creative Update

The count is launched!

The most beautiful decorations light up all the shop windows, the tree begins to enter your living room and the gifts are ready to be wrapped. In short, all you have to do now is find your ideal party outfit for family dinners and evenings with friends. SMCP Magazine turns into a personal-shopper in order to find the key pieces of our Brands in order to create THE outfit for your parties…

3

Digital Elegance

1 — Les Tops Posts

2 — SMCPress

4

Made with Passion

A beautiful year is ending!

This year, we opened 113 new stores all over the world!

To conclude this year, 11 openings & 2 renovations for December:

SANDRO

  • France – Strasbourg (Sandro Mixte)
  • Italia – Serravalle (Sandro Mixte)
  • China – Hangzhou MixC (Sandro Mixte)
  • China – Heifi MixC (Sandro Mixte)
  • China – Foshan Florentia Village (Sandro Mixte)
  • China – Shanghai One ITC (Sandro Women)
  • China – Taiyuan Tian Mei Plaza (Sandro Mixte)

MAJE

  • France – St Tropez (renovation)
  • China – Foshan Florentia Village
  • China – Shanghai One ITC
  • China – Taiyuan Tian Mei Plaza

 

CLAUDIE PIERLOT

  • France – St Tropez (renovation)

DE FURSAC

  • London – Selfridges