2 — SMCP signs a partnership with the Chinese giant JD.com
On April 25, 2019, SMCP signed a partnership with JD.com, one of the largest online sales platforms in China. In 2017, JD.com had announced a historic turnover of 16 billion during the “Singles Day” (equivalent of Black Friday).
This is a major step in the deployment of the digital strategy in Asia Pacific, which completes the Group’s collaboration with Tmall (a major platform for Chinese e-commerce).