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This month, the Magazine will take you back in time, with the next chapter of our CSR ambitions, but also in space with a visit to New York for a coffee break (& donuts) with one of our collaborator. Things are happening at SMCP, so come and discover them. Editorially yours.
On April 2nd, 2019, the Group announced the promotion of Jean-Baptiste Dacquin, former Group HR Director, to CEO of Claudie Pierlot and Isabelle Allouch, former CEO of Claudie Pierlot, to CEO of Sandro.
Congratulations to both of them for this inspiring internal mobility!
On April 25, 2019, SMCP signed a partnership with JD.com, one of the largest online sales platforms in China. In 2017, JD.com had announced a historic turnover of 16 billion during the “Singles Day” (equivalent of Black Friday).
This is a major step in the deployment of the digital strategy in Asia Pacific, which completes the Group’s collaboration with Tmall (a major platform for Chinese e-commerce).
The March Magazine introduced the Group’s first CSR pillar: responsible sourcing. The Brands shared their initiatives for the respect of nature and Man by focusing their production on more responsible materials. To continue on this chapter, the Group is committed to developing and maintaining healthy and lasting relationships with its suppliers to help them meet our requirements.
Before any collaboration with new suppliers, our production teams systematically visit them on site before the start of production. This control allows our Brands to have a stable base of suppliers on which they can rely season after season. Our requirements are formally specified in our General Conditions of Supplies and must be strictly adhered to by all our suppliers and subcontractors:
• Respect of local and international regulations, rules and standards in terms of hygiene, safety, environment and labor law.
• Prohibit the use of third parties without the authorization of the Group
Far from the eyes but close to control, the Group is uncompromising in the event of non-compliance and wishes that its production is ethically irreproachable. In 2015, following a country risk analysis, the Group decided to exclude Bangladesh from its supplier portfolio.
On Monday, April 22, the famous ‘Earth Day’ took place. A day that our SMCP North American teams dedicated to cleaning the Jamaican Bay, in the south of New York City. Thanks to their mobilization, more than 1.33 tones of floating waste, plastics and marine debris have been recovered to protect the oceans. #SMCPforTomorrow
Born & bred New Yorker, Suf decided in 2013 to change her American dream into a true Parisian love affair when she began her career at 181 Columbus Avenue. At this address, a Sandro shop located a few meters away from one of the largest urban park: Central Park.
Suf has climbed the ladder without missing a single step, and became in 2015 Store Manager of the Spring Street store. Then one day, “the timing, the luck and the attentive listening of [her] Area Manager” accompany her on a 180-degree turn towards the SMCP North-America headquarters. In 2019, she entered ‘Retail Operation Manager’ on her new email signature and now she takes care of supplying collections in store and manage their openings, closings and moves in the North American zone
The transition is huge and the daily life is radically changed. But SMCP sticks to her skin and she continues her Parisian love story, under a slightly more Corporate register.
Suf is reorienting her missions by working for the stores with a natural empathy that stems from her previous experience. The strength of her job is definitely her years spent in the field managing a team she speaks with great emotion about: “I have extremely strong memories of my years on the field. This famous day where we surpassed our goals. The shouts of joy and the pride of my associates. I have chills just thinking back!” she says.
At the hinge of the HQs and the field, her dual vision of retail helps her on the store openings strategy because she knows the fears and the expectations of the team. This more fluid communication allows her to control her deadlines but also to deal more quickly with the difficulties encountered by the sales teams.
At the time when Suf was Store Manager, she was pretty sure that around 70% of customers did not know the Brands before passing the doors. Today, the trend has rebalanced because the Group is more visible on an international scale and customers are more and more loyals. She says: “Our clients are very attached to the founders and their story. They feel connected to Paris and the Parisian chic. ”
This connection is also felt by headquarters employees who cultivate a close relationship with Paris and its teams, but not only. Despite the 12,947km that separates them, US & Asia feel part of the same family. Suf says: “We do not work directly together but I learn to know them via Yammer or the Magazine. It’s my way of being connected to them.
Now that she is the VIP guest of the SMCP Magazine, at least, the Asian teams know who she is 😉
