February 2026
Magazine #02

1

Sustainability Projects

strong>Since October 2025, Claudie Pierlot has been committed to supporting RoseUp, an association that helps women affected by cancer.

Created in 2011 by two journalists, RoseUp informs, supports, and advocates for women facing the disease, notably through Rose Magazine and the RoseUp Houses in Paris and Bordeaux. This commitment echoes Claudie’s core mission: bringing joy to women affected by illness.

For the second edition of the pharmacy tour, employees from Paris and Lyon had the opportunity to get involved on the ground through the Komeet platform. The objective of this initiative is to raise awareness of the association by distributing brochures and Rose Magazine in pharmacies, so that the women concerned can discover the resources and support offered by RoseUp.

This mobilisation led to many positive encounters with pharmacists, who were receptive to the cause and eager to relay information about the association.

A few testimonials from engaged employees:

” I took part in the pharmacy tour for the RoseUp association. During this tour, we met several pharmacists who listened to us and supported the cause to help women affected by the illness. Most of them were very attentive and very kind. We left brochures and magazines at each visit. Some even asked us for additional materials. It was a constructive, caring afternoon, full of wonderful encounters.”
— Milka Simikic, RB GL Annecy

“An enriching experience and a real moment of cohesion! There is nothing like being in the field to concretely support a cause that is close to our hearts. Being on the ground gives meaning to our commitment: it is tangible, real, and you come out of it stronger. A big thank you!”
— Camille Dazinieras, HRBP

“A beautiful moment of sharing with my teammate Agathe, which allowed us to help highlight this wonderful association. I was deeply moved by the association and by everything that is done around it. A great pride to represent this cause through this experience and through Claudie Pierlot.”
— Antoine Leroux, Regional Director

2

Inspiring Journeys

At SMCP, we believe that every career path is unique, and that supporting our talents lies at the heart of our culture. With this new section, “Inspiring Journeys,” we highlight each month the portrait of a collaborator and the path they have chosen to carve within the Group.

Through these stories, we aim to showcase the richness and diversity of the roles that shape our ecosystem, as well as the singular trajectories that emerge within it. These journeys illustrate how, through experiences, encounters, and opportunities, each individual can build a career that reflects who they are and grow in line with their aspirations.

“Inspiring Journeys” is above all an invitation to discover the talents who shape SMCP and the many professional paths that intersect within it.

Christelle

She has been growing within the SMCP Group since 2017.

As Head of Diversity, Inclusion and Talent Projects, she designs and implements strategic initiatives aimed at fostering a more inclusive, fair, and engaging work environment.

Can you tell us about your journey?

After studying fashion, I quickly entered the professional world, moving from store management to an HR department. I joined the SMCP Group in 2017, first at Maje as HR Manager for the Europe perimeter, then at SMCP headquarters within the HR teams. I took on responsibility for HR innovation, then HRIS topics, and initiated the first Diversity & Inclusion projects, linked to the deployment of the CSR strategy built around the three pillars: Product, Planet, People. This is how my current role as Head of Diversity & Inclusion was created.

The key qualities needed for your job?

I wasn’t specifically trained for this role — I came into it through conviction and experience.
Above all, you need genuine curiosity for societal issues, and a sincere interest in people in all their diversity. You also need a great deal of humility: Diversity & Inclusion topics are constantly evolving, and you learn something new every day, often by questioning yourself.

Listening skills, empathy, strong conviction, and the ability to bring very different stakeholders on board (Works Council, social partners, HR, leadership…) are essential.

And finally, you have to know how to prioritize, and accept that not everything can progress at the same pace — even if you would love to transform everything all at once.

What drives you on a daily basis?

Knowing that what I implement has a real impact on employees’ well-being is what motivates me most. Contributing to making their daily lives more inclusive, fair, and fluid gives deep meaning to my work.

Something you’re especially proud of?

I am very proud of the various social policies we have deployed in such a short time: our parenthood policy across all countries, the creation of the disability mission and all the support initiatives that followed, our Carers’ Policy, and more recently the launch of the Komeet solidarity engagement platform.
The SMCP Retail Lab program is also a major source of pride. This training allows people who don’t have a traditional background to join our brands on apprenticeship contracts and to become the sales advisors of tomorrow.

3

Creative Update

SANDRO

  • Spring / Summer 2026 Campaign

Near Giverny, SANDRO encounters the radical architecture of Auguste Perret and explores its modernist vocabulary.
Conceived as a total artwork, the location creates a dialogue between architecture and SANDRO’s creations — an expression of an identity built on contrast and balance.

Joana Duarte, Winner of the Sandro x Maison Mode Méditerranée Prize

As part of its commitment to preserving craftsmanship and promoting savoir‑faire, Sandro is continuing its long‑term partnership with the Maison Mode Méditerranée endowment fund.

Following the launch last September of the MMM x SANDRO Prize: Textile, Savoir‑Faire and Craftsmanship, the Group is pleased to announce this year’s laureate.

Portuguese designer Joana Duarte, founder of BÉHEN, won over the jury with her singular and deeply human approach. Her work brings new life to the traditional embroidery and weaving techniques of the Azores and Madeira, transforming textiles rich with family history into bold ready‑to‑wear pieces. By working closely with local artisan cooperatives, she demonstrates that textile heritage is a living material—one that engages with contemporary design while celebrating memory and transmission.

The winner will be welcomed by the SANDRO Women’s Studio at the brand’s headquarters to explore potential creative synergies and share savoir‑faire. She will also receive a grant to support the development of her future projects.

  • Dressed in SANDRO

  • Beatrice Granno
  • Connor Storie
  • Daddy Yankee
  • Javier Morgade
  • Joe Jonas
  • Julia Cumming
  • Rod Paradot at the Césars Awards

MAJE

Valentine’s Day at Maje

Claudie Pierlot

    • Valentine’s Day at Claudie Pierlot

    This season, and especially for Valentine’s Day, Claudie has chosen to celebrate the unique and precious bond that connects the brand to its customers. A bond woven over time, shaped by genuine attentions, delicate gestures, and those meaningful details that make all the difference.

    To embody this declaration, Claudie is offering an exclusive in‑store gesture, designed as a true moment of connection. More than a simple visit, each customer is invited to enjoy a unique and memorable experience.

    This chocolate‑infused attention, offered as a delicate gesture, gives tangible form to this intention: to thank for loyalty, to nurture closeness, and to transform a moment into a true declaration of love.

FURSAC

Valentine’s Day at Fursac

For Valentine’s Day, Fursac celebrates the art of living together:
pieces to share, silhouettes in dialogue, a wardrobe designed to elevate the in-between moments of everyday life. Time spent together becomes a source of style, an occasion to dress with intention, where clothing takes on meaning.

When style becomes a bond, every moment gains in elegance.

« Valentine’s Campaign Fursac Paris  »

Our Love Story - Valentine's Campaign Fursac Paris | February 2026 Talent: @nachoyanes, @laura_dosouto Photographer: @francalderonoficial Published: 12.02.2026

Fursac Spring-Summer 2026

Fursac’s spring-summer 2026 collection is rooted in a singular landscape: the heart of inland Provence, far from the clichés of the French Riviera. This season, the silhouettes imagined by Fursac explore a more authentic South-East—where dusty trails meet dry heat that calls for a midday nap, where the air is scented with lavender, garrigue, and citrus, and village squares echo with the clinking of pétanque balls and glasses of pastis at sundown. A world that evokes the suspended time of Pagnol’s Provence—raw, sincere emotions in a landscape that is both rugged and radiant.

Dressed by

  • Arturo Valls
  • Diego Boneta
  • Julien de Saint Jean
  • Killian Coyle
  • Tamar Novas
4

SMCPress

5

Made with passion

SANDRO

Mall – Zhubei Far Eastern
Mall – Shanghai IFC
Corner – GL Nice Massena
Corner – GL Champs Elysées
Corner – GL Nantes M&W
Corner – GL Lyon Part Dieu
Corner – GL Metz M&W
Mall – TAJ Mall Amman

MAJE

Corner – GL Nice Massena
Corner – GL Champs Elysées
Mall – Santiago Parque Arauco

CLAUDIE PIERLOT

Succursal – Paris Courcelles
Corner – GL Nice Massena
Corner – GL Champs Elysées

FURSAC
Succursal – Fursac Richelieu