2026-01 - SMCP

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Sustainability Projects

SMCPeople

Craftsmanship is at the heart of Sandro’s values.

Through its cause, SANDRO supports the preservation and transmission of expertise while promoting a more inclusive creative industry.

The House is proud to collaborate with La Fabrique Nomade and to welcome its artisans to our premises for a dedicated coaching workshop to help them prepare for the professional world and job interviews.

This inspiring exchange provided an opportunity to discover powerful personal journeys, exceptional craftsmanship, and a rich diversity of talents. It highlighted the importance of passing on knowledge, inclusion, and recognition of skills, particularly for refugee and immigrant artisans.

An enriching, human, and creative experience.

SMCP North America : Field Meets HQ

On January 15, 2026, the SMCP North America Field Leadership team experienced a particularly impactful day at our headquarters, taking part in in-person meetings with SMCP North America’s HQ partner teams across Finance, Human Resources, Retail, Store Development, Operations, IT, Logistics, Digital, as well as the Sandro and Maje Brand teams. Far more than a simple exchange, the day was designed as a deliberately informal and convivial experience, aimed at fostering genuine connections.

SMCP Asia Recognized with Caring Company Logo

SMCP Asia is honoured to receive the Caring Company Logo for two consecutive years, reflecting our commitment to a caring culture for the Community, Employees, and Environment.

The Caring Company Scheme, established by The Hong Kong Council of Social Service (HKCSS) in 2002, promotes partnerships between businesses and social services to enhance corporate citizenship and foster inclusivity. We are dedicated to supporting the SMCP Sustainability Strategy, which focuses on three priorities: SMCProduct, SMCPlanet, and SMCPeople—our “3P”—designed to address our major social, societal, and environmental challenges.

SMCPlanet

Le Cercle de Maje

As part of the launch of its partnership with NATIVATM, centered around a regenerative agriculture program in Uruguay focused on wool, Maje organized Le Cercle de Maje, an event dedicated to its commitment to CSR.

At the heart of this initiative was a short film and a series of photographs taken at La Rosada, a large sheep farm founded in 1880, passed down from generation to generation and now run by a woman, Paula Morixe. This iconic location illustrates a sustainable vision of farming, driven by a deep respect for the land and those who cultivate it.

Located in Uruguay, La Rosada is part of the NATIVATM regenerative agriculture program, which aims to restore soils by placing them at the center of agricultural ecosystems. In conjunction with a network of partner farms, this program promotes a holistic approach to livestock farming based on soil balance, biodiversity preservation, respect for animals, and sustainable livelihoods.

For five days, Maje took over an art gallery and provided a forum for discussion on circularity, repairability, and traceability in clothing, bringing Le Cercle de Maje to life. The name highlights the importance of cycles, community, and roundtable discussions, and marks the brand’s first major communication initiative entirely dedicated to its CSR issues.

SMCP has been recognized by CDP (Carbon Disclosure Project) by joining the highly selective “Climate” A-List, confirming the strength and consistency of its environmental strategy on a global scale.

CDP is a leading international non-profit organization that annually assesses the commitment of approximately 23,000 companies to identifying, managing, and disclosing their climate-related risks and opportunities.

The A-List—the highest rating on a scale from D- to A—recognizes the top 2% of companies demonstrating exemplary transparency, performance, and tangible impact in the fight against climate change.

This 2025 recognition highlights the rigor and credibility of the Group’s climate strategy.

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Creative Update

SANDRO

For Spring / Summer 2026, SANDRO presents its new collection within the majestic setting of the Bibliothèque nationale de France – Richelieu.

Between architecture and heritage, the silhouettes engage in dialogue with history, revealing an elegance that is both instinctive and considered.

The collection explores the contrasts dear to the SANDRO house: fluidity and structure, freedom and control.
Lines unfold with ease, carried by light and textured fabrics, while tailoring asserts a sculpted modernity.
Within this timeless setting, the collection reveals a vibrant and cultured allure, where every detail tells the story of a subtle balance between heritage and a desire for contemporary escape.

A place of knowledge, transmission and creation, the Bibliothèque nationale de France – Richelieu embodies a space of encounter and research, where students, scholars and curious minds have crossed paths for centuries. At the heart of Paris, this landmark of literature and architecture reflects a living vision of heritage — one that is both rooted in history and resolutely contemporary. By choosing this unique venue, SANDRO reaffirms its attachment to cultural roots while celebrating a place of life, exchange and inspiration, echoing its constant dialogue between heritage, creation and modernity

Dressed in SANDRO

Beatrice Granno
Evan Peters
Letizia Ortiz Rocasolano - The Queen of Spain
Miguel Angel Nunoz
Saquon Barkley
Connor Storrie
Tijan Nije

MAJE

- The Casting Maje
For fashion brands, the Parisian-girl aesthetic is an increasingly competitive space. Today’s young women are discerning and unapologetically themselves. They gravitate towards brands that have a bold spirit and a clear point of view. Maje has an irreverent streak at its core, and the opportunity here is to really lean into that, redefining the Parisian archetype to one that is much modern and relevant for young women today: bold, diverse and full of personality. The casting process becomes the campaign itself. Spontaneous, intimate, and full of character. We capture a series of raw screen tests that introduce a new generation of Maje girls, each one bringing her own energy, attitude and story. These aren’t polished performances, but instinctive moments that reflect who they are and how they move through the world. Shot in minimal settings, the focus is on expression: a glance, a gesture, a laugh. It’s a study in personality and presence, giving space for individuality, while subtly building out the codes of the Maje universe. The cast is intentionally diverse, not just in look, but in spirit. Artists, students, creatives, each representing different facets of what it means to be a modern young Parisian.

Lunar New Year in Maje

Symbolising freedom and independence, the Year of the Horse inspires a Lunar New Year capsule with a lightly eff assured attitude. Here, the influence of the sign is expressed with subtlety: dynamic lines, a sense of movement, and effortless elegance.

Ribbed wool cardigans, knit polos, blends of wool and silk, short tweed dresses and softly shimmering play suits: each piece plays with texture and finish to bring depth and radiance to the wardrobe. Delicate rhinestones, pearls and jewel buttons brighten the silhouettes with restraint, offering a refined and measured touch of shine.

A contemporary wardrobe designed to open the year with freshness and confidence — true to the free-spirited and creative attitude of the Maje girl.

Claudie Pierlot

- The post office
For Spring–Summer 2026, Claudie continues its renewal with a collection that moves between the everyday and the unexpected.
Driven by a confident sense of craftsmanship, our Studio has imagined a wardrobe made for movement: reworked uniforms, clean-cut silhouettes, romantic details, and travel ready accessories.

Each look embraces the unexpected with ease and freedom, bringing to life a collection that feels rich, feminine and full of character, true to the curious, playful and free spirited Claudie girl.

FURSAC

Fursac’s spring-summer 2026 collection is rooted in a singular landscape: the heart of inland provence, far from the clichés of the french riviera.

This season, the silhouettes explore a more authentic south-east—where dusty trails meet dry heat that calls for a midday nap, where the air is scented with lavender, garrigue, and citrus, and village squares echo with the clinking of pétanque balls and glasses of pastis at sundown. a world that evokes the suspended time of pagnol’s provence—raw, sincere emotions in a landscape that is both rugged and radiant.