2025-10-en - SMCP

1

Global News

Maje Unveils Its New Boutique Concept in Two Flagships, Paris and London

The new Maje boutique is presented as a tribute to the Mediterranean, a land of inspirations shared by Judith Milgrom, the brand’s founder, and interior designer Valériane Lazard. The space combines Raujolles terracotta, Canoq Lab ceramics, carved wood, lime walls, and textured tinted glass, creating an authentic, natural, bright, warm, and welcoming atmosphere, reflecting the hospitality that Judith cherishes since her childhood.
These boutiques blend Parisian elegance with a Mediterranean soul, celebrating craftsmanship, light, and warmth—a setting where the Maje spirit is expressed with both strength and subtlety.

Paris Vieille du Temple – 49 Rue Vieille du Temple, 75004 Paris
London King’s Road – 109 King’s Rd, London SW3 4PA, Royaume-Uni

2

Sustainability Projects

SMCPeople

Claudie Pierlot’s Major Cause – Claudie x Rose’Up

Claudie Pierlot is happy and proud to share its philanthropic initiatives centered around a Major Cause: bringing joy to women affected by illness.

This initiative reflects a strong commitment, both as a company and as individuals.
The choice of this cause resonated personally with Claudie’s employees, who, inspired by the memory of the founder, embraced it unanimously. It embodies the brand’s history, sensitivity, and desire to act with fairness and kindness.
To bring this cause to life — in alignment with one of the pillars of the manifesto “The Joy of Engagement” — Claudie Pierlot has implemented a range of concrete actions aimed at raising awareness, informing, supporting, and assisting those who need it most.

Claudie Pierlot is inaugurating a partnership with the association RoseUp, which, since 2011, has been developing initiatives in support of women affected by cancer. Founded by Céline Lis-Raoux and Céline Dupré — two friends differently impacted by the disease — the association has created a positive media platform as well as physical and digital support houses to assist women during and after their treatment.

Force Femmes : If Elegance Can Be Cultivated, So Can Commitment

On October 9, Fursac had the honor of welcoming 17 women supported by the association Force Femmes for a mentoring day focused on self-confidence and strengthening their professional projects.

Through workshops, meetings, and inspiring exchanges, the teams came together to share knowledge, listen, and support those who are courageously and determinedly reinventing their career paths.

This meaningful event has been held annually for three years, reflecting the values Fursac shares with Force Femmes: authenticity, knowledge-sharing, and commitment to genuine diversity and equal opportunities in the workplace.

The Disability Awareness Week at SMCP

The Disability Awareness Week once again brought together all our Maisons around a shared goal: to make inclusion a part of everyday life — in our stores, logistics centers, and offices.

Throughout the week, our teams took part in unique experiences, opportunities to learn, exchange, and see things from a new perspective:

• An inspiring conference led by Goods to Know to better understand invisible disabilities
• A theater performance by Cléone Spectacle, followed by a *buffet prepared by ESAT Camille Hermange Entraide Union
• A solidarity challenge in partnership with StreetCo
• 204 hearing screenings conducted with SONUP
• 112 vision screenings carried out with CFLOU
• 76 massage sessions offered by Le Spa Dans le Noir ?
• And 60 gourmet boxes from ESAT distributed in collaboration with Le Regard Français 🍪

Each day, a custom online training was also made available to all employees, helping them better understand the commitments outlined in our disability inclusion agreement.

All these initiatives serve as a reminder that changing perceptions begins with dialogue, experience, and genuine connection.

Pink October: A Collective Commitment in Our Logistics Centers

To mark Pink October, our logistics teams came together around several awareness and prevention initiatives dedicated to the fight against breast cancer.
Thanks to the involvement and active participation of many employees, these moments of exchange helped reinforce the importance of early detection and support for research.
This strong mobilization reflects a true team spirit and a deep commitment to a cause that concerns us all: the fight against breast cancer.

Celebrating the Mid-Autumn Festival through Community Engagement

The SMCP Asia office teams celebrated the Mid-Autumn Festival through charitable initiatives that strengthened their bonds and reaffirmed their commitment to giving back to local communities.
In Hong Kong, the teams hosted plant workshops featuring hand-painted pots crafted by residents of the Tung Wah Group of Hospitals – Hostels for Severely Mentally Handicapped Persons. This green initiative brightened the workspace while supporting collective wellbeing.
In Shanghai, the teams organized a coaster design workshop, with proceeds donated to the East China Normal University Affiliated Luwan Special Needs School (华东师范大学附属卢湾特殊实验学校). Volunteers also visited the school to distribute mooncakes, spreading joy and festive spirit throughout the celebration.

SMCPlanet

The SANDRO Repair Service Turns 1!

SANDRO is proud to celebrate the first anniversary of its repair service.
Developed in collaboration with the innovative tech platform Save Your Wardrobe, the service allows SANDRO customers to extend the lifespan of their pieces.
Initially launched for ready-to-wear items, the service is now also available for the brand’s iconic accessories, YZA and LIAM. SANDRO also aims to expand the range of services offered in the coming months.
The service is currently available in France.
SANDRO’s repair approach is fully integrated: customers can have their items repaired either through the dedicated website or directly in one of the 34 participating stores.

Request a repair online: https://repair.sandro-paris.com/bookservice/1
Visit a store: https://repair.sandro-paris.com/static/documents/Sandro%20-%20Liste%20des%20boutiques.pdf

Repair Cocktail at the Lyon Zola Store

To raise awareness of its repair service among its Lyon clientele, Maje hosted an exclusive cocktail at its Lyon Zola store on October 16, 2025.
In partnership with their ambassador from the Les Réparables workshop, guests were invited to take part in a live demonstration of the service over a unique cocktail experience.
The Repair Service, in collaboration with the Lyon-based workshop Les Réparables, has been available since 2024 and will be rolled out across all French stores by the end of 2025.
It is also accessible online at repair.maje.com.

3

Creative Update

SANDRO

Collection Preview

SANDRO’s Spring-Summer 2026 collection was unveiled in an exclusive preview on October 6 at the BNF Richelieu, bringing together media, influencers, and partners who discovered the new Men’s & Women’s SS26 collections.

SANDRO x Clarks Originals

SANDRO unveils a collaboration with Clarks Originals for the Fall/Winter 25 season, centered around two iconic models: the Desert Boot™, celebrating its 75th anniversarythis year, and the Wallabee™. This partnership highlights the meeting of SANDRO’s contemporary Parisian aesthetic with Clarks’ British heritage and artisanal craftsmanship. A modern and exclusive take on two wardrobe staples for both men and women.

Dressed in SANDRO

SANDRO at Roma Film Festival

Beatrice Granno
Eleonora Gaggero
Giorgio Belli
Leonardo Cesaroni

SANDRO at El Gouna Film Festival

Ahmed Hattem
Asma Gallal
Nour El Baway
Yara Azmy

MAJE

Presentation of the Spring-Summer 2026 Collection

This season, Maje stepped outside its walls for the presentation of the Spring-Summer 2026 Collection.
Maje welcomed the press, influencers, and partners at the Noti Club, a contemporary barge moored on the Seine. The immersive setting, inspired by the collection’s maritime spirit, enhanced the storytelling and the brand’s desirability.
For the first time, the event took place in two parts: a daytime session dedicated to the press, stylists, and partners, followed by Maje’s first Fashion Week evening, bringing together influencers, creatives, and celebrities such as Iris Law, Devon Windsor, Inka Williams, and Gala Gonzalez.

Maje Workshop Tour for Their Top Parisian Clients

On the occasion of Paris Fashion Week 2025, Maje marked the much-anticipated biannual rendezvous with their top Parisian clients.
Over a private cocktail in the heart of their Paris showroom, guests were invited to preview the key looks from the upcoming Spring-Summer 2026 collection.
Maje also took this opportunity to open the doors of their workshops for the first time, offering a privileged moment during which the Workshop Director introduced their craftsmanship and the various métiers of garment making.

Exclusive Second-Hand Pop-Up at Printemps Haussmann, October 15 – November 15, 2025

For one month, Maje is unveiling a temporary pop-up on the 3rd floor of Printemps Haussmann, featuring an exclusive selection of second-hand pieces.

During this period, a carefully curated exclusive second-hand selection will be available from October 15 to November 15, 2025. Once again, Maje encourages its community to experience fashion differently, showcasing creativity by mixing pieces with unique stories.
At the same time, Maje is writing a new chapter with its new partner Faume, the Normandy-based startup offering an increasingly simple, seamless, and fast experience on the brand’s new permanent second-hand site: seconde main.maje.com

Après-Ski Capsule – Autumn-Winter 2025 – The Glam Après-Ski Spirit

This winter, Maje reinvents the glam après-ski look with a chic, nostalgic nod to the 1960s.
Whether on the slopes or in the city, the Maje silhouette blends comfort and sensuality.
Oversized faux-fur coats, warm overshirts, tartan kilts, knit, jersey, and velvet sets—each piece evokes the effortless elegance of winters past, updated for today.
With a hood pulled up and boots on her feet, she wears her style with ease. Warm, luminous tones complete a look that remains effortlessly sensual.

Claudie Pierlot

- Presentation of the Claudie Pierlot SS26 Collection
Claudie Pierlot has transformed her world into a poetic Post Office, where summer uniforms, stamps and cross-stitch become postcards from a dreamlike elsewhere. An ode to everyday life, travel and modernity.