September 2025
Magazine #08

1

Sustainability Projects

SMCPeople

  • Maje seminar Europe

At the beginning of September, Maje had the pleasure of bringing together all head office teams and store managers from across Europe to define their ambitions and strengthen team cohesion.
Three inspiring days unfolded, marked by the presentation of the new collection, insightful conferences, constructive exchanges, and a festive evening that brilliantly concluded the event.

SMCPlanet

  • SMCP North America Gives Back to the Community

We are proud to share that SMCP North America recently organized a cleanup initiative at City Hall Park, demonstrating our commitment to the communities in which we operate.
The event was marked by the presence of North America General Director,
Ida Simonsen.

SMCProduct

  • MAJE rolls out its repair service across all stores in France

After a digital launch in April 2024 followed by a gradual rollout in selected stores, MAJE has reached a new milestone: since September, its repair service, developed in partnership with the start-up Save Your Wardrobe, is now available in all of its directly operated stores in France.

This service gives clients the opportunity to extend the life of their favorite pieces — bags, shoes, leather goods, and ready-to-wear — with repairs carried out in France by specialized workshops.

The initiative is driven by three key objectives: reducing waste, strengthening client loyalty, and offering a sustainable alternative to refunds or product replacements.

The results speak for themselves: more than 1,000 repairs have already been completed, 64% of which were on bags. While most requests are still made online (84%), the share of in-store repairs is steadily increasing.

Building on this success, MAJE is already considering extending the service to Europe next year, further reinforcing its commitment to a more circular and responsible fashion industry.

SANDRO Second Hand is celebrating its 4th anniversary!

SANDRO is proud to have launched SANDRO Second Hand four years ago.
Now rolled out 360° and available across all channels in 8 European countries, this service reinforces their commitment to a more circular fashion.
Since its launch in October 2021, 53,000 items have been collected, refurbished, and given a second life by being resold on SANDRO Second Hand.
Rolled out in stores in 2024, it is now possible to have your items taken back directly by our sales associates in a selection of stores in France, Germany, Spain, and the Netherlands.

  • Sandro x Maison Mode Méditerranée

On the occasion of the European Heritage Days, from September 19th to 21st, SANDRO was proud to renew its annual commitment to culture and craftsmanship by supporting Maison Mode Méditerranée.
For every item sold in Europe* during these days, €1 was donated to fund creative residencies, cultural projects, and initiatives that foster gender equality, inclusion, and eco-responsibility.
Through this support, SANDRO reaffirms its long-term mission: to preserve craftsmanship, promote equal opportunities, and encourage the transmission of knowledge within the fashion industry.

2

Creative Update

SANDRO

  • SANDRO launches its Fall/Winter 2025 collection

For Fall/Winter 2025, Sandro’s sculpted silhouettes take center stage in the timeless and architectural setting of Musée Bourdelle. Sandro presents its vision of confident elegance—a collection where textures, reinterpreted tailoring, and distinctive details redefine the contours of the contemporary wardrobe.

  • Sandro at the Venice Film Festival

  • Dressed in SANDRO

MAJE

  • Maje Fall-Winter 2025: Feminine Allure

Maje unveils its FW25 campaign, embodying the allure of a woman who is ever more self-assured.

This season, taking time means refusing frenzy.
It is granting oneself the rare luxury of the unnecessary, of a moment just for oneself, of effortless elegance.
Far from overloaded schedules, the Maje woman slips through the crowd with ease—
free and assured.
She seeks nothing, and that is why she is noticed. Unintentionally, every movement of hers draws attention.
At night, she asserts herself.
By day, she dares.
For the Maje woman, nothing is calculated—everything is innate.

Maje x CELINE DION

Maje kicks off the season with boldness, celebrating global superstar Céline Dion through an ultra-desirable capsule collection.
Relive the 1990s with two iconic T-shirts and a velvety sweatshirt featuring the image of the music legend.
Created in collaboration with A&R Studios, this collection delivers a vintage yet legendary look for the Maje girl—confident, free, and authentic.

Maje x Petit Bon

On the occasion of Paris Fashion Week 2025, Maje takes over Café Petibon.
Through this ephemeral pop-up, Maje extends the summer and offers Parisians an exclusive preview of its Spring-Summer 2026 universe, unveiled in parallel to the international press and friends of the brand.

Maje x Petibon – Endless Summer
To discover from September 25 to October 7
47 rue Cler, Paris 75007

Claudie Pierlot

    • Claudie Pierlot sets up an exclusive pop-up at Galeries Lafayette Haussmann.

    The Swing collection will be at Galeries Lafayette Haussmann from September 24 to October 14!
    Come and discover the Claudie Pierlot pop-up space. On this occasion, the brand offers the opportunity to personalize your Swing sneakers with a set of charms and colorful laces, provided with the purchase of a pair of Swing – or an Alban bag.
    A unique experience to showcase all the creativity and spirit of Claudie Pierlot.

FURSAC

    • Fursac showcases its universe through a series of portraits by the legendary Studio Harcourt.

    On the occasion of Les Jeudis de l’Homme at Le Bon Marché Rive Gauche, Fursac unveiled its Fall/Winter 2025 collection in collaboration with the iconic Studio Harcourt.
    It was an exclusive evening where each guest could select a signature look from the Maison before having the moment immortalized through the Harcourt lens, leaving with a unique portrait.
    A timeless experience, reflecting the elegance and style of the Fursac wardrobe.

    • Casual or Tailoring ?

    In the mood for tailoring
    The right garment will set the tone for your post-summer comeback to the office. Explore the timeless classics of the men’s wardrobe for a flawlessly stylish silhouette.

    Feeling more casual
    Designed to highlight your personal style, the pieces from Fursac’s new collection embody an impeccable and sophisticated back-to-school wardrobe, infused with just the right amount of boldness for a standout look.

  • FURSAC BY

3

SMCPress

4

Made with Passion

SANDRO

  • Genève – Sandro H Manor
  • Move Sandro F Manor Geneve
  • Belgique – Sandro Bruxelles Woluwe
  • Belgique – Sandro Gand
  • France – Rénovation Sandro Vieux Colombier
  • France – Rénovation Sandro Victor Hugo
  • Tbilissi Rustaveli Avenue, Georgie – Sandro

 

MAJE

  • Move Maje Manor Geneve
  • France – Rénovation Maje One nation outlet
  • Tbilissi Rustaveli Avenue, Georgie – Maje

 

CLAUDIE PIERLOT

  • Move CP Manor Geneve

 

 

FURSAC

  • Genève – Fursac Manor
  • France – Rénovation Fursac PR Vélizy