2025-06 - SMCP

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Global News

The Annual General Meeting of SMCP shareholders was held in Paris on June 12, 2025.

All resolutions submitted to a vote were overwhelmingly approved.
Following the Meeting, the Board of Directors convened and decided to renew, for a period of four years, the mandate of Christophe Cuvillier as Chairman of the Board of Directors, as well as the mandate of the Executive Management team, composed of Isabelle Guichot as Chief Executive Officer, and Evelyne Chétrite, Judith Milgrom, and Ilan Chétrite as Deputy Chief Executive Officers.

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Sustainability Projects

SMCProduct

SMCP x NATIVA™

SMCP is proud to announce the signing of a long-term partnership with Chargeurs Luxury Fibers as part of a regenerative agriculture program conducted in Uruguay.
Through this project, SMCP will support the transition of several farms toward regenerative sheep farming practices, promoting soil restoration, biodiversity preservation, support for local communities, and respect for animal welfare. The wool sourced from these farms will be used by the Group’s brands to create traceable pieces, under the NATIVA™ Regen label.

This innovative program is part of the Group’s broader initiative to source certified environmentally friendly materials for its brands. In 2024, 59% of the wool used by the Group was either certified under the Responsible Wool Standard (RWS) or recycled.

SMCPeople

Pride Month

At SMCP, we firmly believe that an inclusive work environment is key to both individual and collective fulfilment.
As we celebrate Pride Month, we reaffirm our commitment to creating a workplace where every team member feels welcome, respected, and supported, regardless of their identity or personal path.
Because true commitment is shown through action, our parental leave policy is designed to support all types of families. It includes dedicated support measures for parents and co-parents, including those going through adoption, medically assisted reproduction, and other paths to parenthood.
At SMCP, every life experience deserves to be supported with the same care and attention.

Sandro partners with Donghua University in Shanghai to Promote sustainable fashion

SANDRO has announced the launch of the Donghua University SANDRO Sustainable Fashion Scholarship, established through the Donghua University Education Development Foundation in Shanghai.
The funds will be exclusively dedicated to supporting outstanding students specializing in fashion design at the Shanghai International College of Fashion and Innovation (SCF) at Donghua University. The scholarship will accompany them in their academic research, creative projects, and international exchange programs. The official scholarship award ceremony took place in the Alumni Hall of Donghua University, in the presence of Kleine Tan.
This partnership reflects SANDRO’s ongoing commitment to a more ethical and circular fashion industry, and its ambition to support the designers of tomorrow in building a more responsible future for the industry.
A meaningful step in our their long-term missioncause : Promoting equal opportunities and the transfer of savoir-faire in the fashion sector

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Creative Update

SANDRO

Cruise Collection

From the city to the seaside, airy silhouettes designed with a desire to escape.

Sandro at the ‘Correspondances’ congress by Maison Mode Méditerranée

As part of the Sandro Cause and the partnership initiated in 2024 with the Maison Mode Méditerranée Endowment Fund, Sandro proudly took part this season in the “Correspondances”.
This three-day congress, held in the heart of Marseille, brings together designers, architects, and researchers from six Mediterranean countries, fostering a dialogue between heritage and innovation, creation and transmission.

In line with its ongoing commitment alongside Maison Mode Méditerranée, and with the ambition to build a lasting partnership while supporting emerging talent, Sandro is pleased to announce the launch of the SANDRO x MMM Prize.
To support the Sandro Cause “Promoting equal opportunities and the transfer of savoir-faire in the fashion sector”, members of the Executive Committee as well as part of the Sandro design studios traveled to Marseille for the Correspondances. Isabelle Allouch, CEO of Sandro, and Vincent Breaud Production Director, actively took part in the event, respectively through an opening speech and a contribution to the round table “Towards Sustainable Fashion & Architecture.”

Dressed in SANDRO

Julien de Saint Jean
Alexandra Saint Mieux
Giulia Schiavo
Virginie Ledoyen
Bryce Dallas Howard
Chloe Pirry

MAJE

Maje x HOT WHEELS™: High-Speed Fashion.

This summer, Maje is shifting into high gear with an adrenaline-fueled collaboration alongside the legendary brand Hot WheelsTM— a symbol of both automotive and pop culture. The result? A bold, high-impact wardrobe that redefines femininity with power and culture.

An exclusive press trip to the Paul Ricard circuit — featuring a dinner at the heart of the track — brought together talents and journalists from across Europe. The collaboration continued in-store with a VIC evening in Milan and immersive window displays around the world.
A 360° activation where style, speed, and emotion align perfectly.

FURSAC

- FURSAC x Ruben Beddeleem
Fursac’s Spring-Summer 2026 collection is rooted in a unique landscape: the inland Provence, far from the typical seaside clichés of the Riviera.

The collection explores an authentic Southeast France: dry heat, lavender fields, pétanque games, and silhouettes shaped by the dialogue between generations. A summer wardrobe without pretense, styled by Imruh Asha, balancing tailored classicism, casual ease, and lightweight fabrics.

Nine original works by Ruben Beddeleem, created specially for Fursac and inspired by the collection, frame the presentation of the garments. Titled “Les Boulistes,” this series pays tribute to the Provençal art of living and the beauty of a daily life marked by a gentle way of living, the simplicity of gestures and textures that instantly evoke memories of summers accompanied by the sound of cicadas.

- WHEN I GROW UP… Father’s Day by Fursac
At Fursac, style is passed down from generation to generation.
A matter of elegance and a shared appreciation for clothing, expressed through a wardrobe designed for all men—one that comes to mind when we think of the men who’ve left a mark on our lives.
That perfectly tailored suit, that shirt with refined detailing.
The lingering feel of a knit’s texture, or the pattern of a silk tie.
Pieces that endure, that are gifted, handed down, sought out and found again—garments we make our own beyond age and trends, like a rite of passage.