2025-02 - SMCP

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Sustainability Projects

SMCPeople

Retail Lab – recruitment of the 3rd promotion

For the third year in a row, we had the pleasure of welcoming new job-seeking candidates to the iconic Maje showroom. This new group was eager to join our in-house certification program – launched in partnership with EMA SUP PARIS and the Institut Français de la Mode – to learn about work as sales assistant through an apprenticeship course.
For this special day, no résumé or prior experience was required—just one criterion: motivation to learn about this exciting profession and join one of the brands at SMCP!

Interview with Margot, Claudie Pierlot Store Manager and mentor of a Retail Lab apprentice for the third consecutive year

• What inspired you to join the Retail Lab from the very start?

In the first year when the Retail Lab was launched, I was selected as an experienced manager to become a mentor and take part in its first edition. I absolutely loved my year with my apprentice—seeing her grow and push herself through various tasks and challenges, ultimately evolving into a true brand ambassador. This role extends far beyond that of a traditional sales associate. In the end, she officially joined the team as soon as her apprenticeship year was completed.

• What benefits did you observe, both for your store, your own experience, and the apprentices you have mentored?

There were numerous benefits for the store, but even more so for the team. The entire team is part of the adventure, which fosters stronger cohesion, communication, sharing, responsibility, and mutual support. We all get to see the apprentice grow both professionally and personally. This experience has also helped me grow as a manager.

• Was there a memorable moment or an event that particularly touched you during this experience?

There were many memorable moments, such as when the apprentices made their first sale—it’s always a moment of great pride and joy!

• What would you say to your peers to encourage them to participate in the Retail Lab?

Do not hesitate to embark on this adventure! It’s an incredible professional experience that nurtures future talent, strengthens team dynamics, and supports our growth as managers!

A day with Maje x Rêv’elles

Maje recently announced its partnership with Rêv’elles, an association dedicated to inspiring, supporting, and empowering young women from underprivileged neighborhoods in their personal and professional development. As part of this collaboration, Maje welcomed young women from the association to its Paris HQ this month. This opportunity allowed them to discover behind the scenes of the company, visit workshops and the studio, and engage with employees who shared their career experiences.

SMCProduct

SANDRO expands its repair services!

Since mid-February, we have been offering repair services for our iconic pieces: the YZA bags and LIAM boots.
Available both in-store and online, this service has now been extended to more than 20 additional boutiques across France.
This initiative marks another step forward in our commitment to circular fashion. It reinforces our dedication to ensuring that our creations stand the test of time, far beyond the seasons for which they were designed.

Maje Launches Upcycled Bags

Maje has introduced its first capsule collection of upcycled bags in collaboration with Adapta.
Adapta recovers unused leather stocks from luxury fashion houses, enabling Maje to source exceptionally high-quality materials and create limited editions of three of its iconic bag models: the Miss M, the M Bag, and the Mini M Bag.

A huge congratulations to Maje’s style and production teams, who had to reimagine their approach to bring this project to life!

SMCPlanet

SMCP Strengthens Its Carbon Strategy

SMCP’s new greenhouse gas emissions reduction targets have recently been validated by the Science Based Targets initiative (SBTi), a leading global framework.
We have committed to reducing our carbon footprint by 36% between 2022 and 2030, covering energy consumption in our stores, headquarters, and warehouses, as well as transportation and product manufacturing.
Our targets are recognized as being aligned with the 1.5°C trajectory set by the Paris Agreement, signed at COP 21 in 2015, to limit global warming below this threshold.

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Creative Update

1 - SANDRO

SS25 Campaign

The vibrant pulse of the Côte d’Azur’s cities meets the serene elegance of a modern hillside villa.
Photographer: Nigel Shafran / Styling: Joe McKenna

Spotted wearing SANDRO

Juan Antonia Bayona
Shaun Thomas
Conor Wood
Cristina Ricci
Gwylim Leaa

2 - MAJE

SS25 Campaign

This season, Maje presents its Spring-Summer 2025 campaign, a fresh take on summer style captured through an effortlessly modern lens. This campaign redefines summer essentials with an editorial edge, spotlighting pieces that transition seamlessly from relaxed to refined. It speaks to a woman who values authenticity, versatility, and a sense of style that feels both relevant and timeless.

Maje reinvents its logo

Maje wanted to strengthen the m, making it bolder, more distinctive, and more impactful, while maintaining its roundness and softness. Still in lowercase with rounder letters, the logo strives to be catchier and more compact to appear stronger and more modern.

Valentine’s Day by Maje

3 – CLAUDIE PIERLOT

- SS25 Campaign
The secret of Claudie’s charm?
A kind of misunderstanding. An involuntary attitude, revealed in a glance at the camera or during a game of darts. She knows that pleasing is a game, and that displeasing can be one too. Languidly reclining in a chair, aware of the attention she attracts, she enjoys blurring the lines.
A campaign envisioned by Julien Gallico and captured by photographer Stef Mitchell and director Thibault Della Gaspera.

Still life by photographer Louis Dewynter

4 - FURSAC

Valentine’s Day

Fully embracing the red-hearted clichés, the limited two universes which paired with the essential featedition Chambray shirt imagined for this year’s Valentine’s Day plays with the codes of workwear and western wear, ures of the French wardrobe define the Fursac aesthetic and silhouette. To be worn with or without a tie, open or closed, the embroidery recalls the shape of the traditional Western shirts silver tips. A collar on which the perfect patina will develop over time highlighting the red of the embroidered hearts. As love does, the fabric may slightly fade but only to leave room to even more beauty.