2024-01 - SMCP

2024 is here!

To start this first newsletter of 2024, we'd like to wish you all the best for the New Year! May 2024 be synonymous with health, serenity and lots of joy.

We'll now let you discover the first news of the year! Enjoy your reading...

1

Global News

1 – 2024 Wishes & Priorities – Isabelle Guichot

Listen to the video here!

2 – Entrance of SMCP in the Indian market

SMCP entered in Indian market at the end of 2023, in partnership with Reliance Brands Limited (RBL), which becomes the exclusive distributor for Sandro and Maje in India.

RBL, India’s leading purveyor of premium to luxury lifestyle brands, has forged long term exclusive partnerships across multiple sectors with globally recognized Maisons such as Bottega Veneta, Tiffany & Co., Valentino, Versace, Armani, Balenciaga, Boss, Zegna to name a few. With a portfolio of more than 90 brands, RBL operates more than 900 four walled stores and an equal number of concessionaire formats, all powered with a unique Omni Channel online presence.

This new partnership illustrates the pursuit of SMCP expansion, currently in 47 countries, in key markets with high potential of growth. Sandro and Maje will open their first stores in the country in 2024.

2

Sustainability Projects

1 – Highlight on 4 key sustainability projects in 2023

Fight against climate change

Good news: in December 2023, our CO₂reduction objectives have been validated by the Science-Based Targets (SBTi) initiative!

The SBTi is the international reference organization that independently assesses the compatibility of companies’ carbon trajectories with the objectives set by the Paris climate Agreement.

So, our carbon target is deemed in line with the effort required to contain climate change at +1,5°C (or well below 2°C) from now to 2100 as it is demanded by the Paris Agreement.

In concrete terms, SMCP has set up an action plan that aims to drastically reduce its greenhouse gas emissions due to its entire activity.

For the direct activity of the Group (scope 1 & 2), which is mostly related to the electricity consumption of the stores, warehouses, and HQs, SMCP commits to reduce between 2021 and 2030 its absolute direct emissions by 42,5%. This is possible thanks to a strategy mostly based on renewable electricity and electricity consumption reduction.

For our indirect activity (scope 3), which is mainly linked to the production of our products (raw materials production and manufacturing) and transportation, SMCP commits to reduce between 2021 and 2030 its absolute direct emissions by 25%. This reduction is ambitious but possible thanks to the choice of lower environmental impacts raw materials (organic, recycled, etc.), the energy consumption reduction of our suppliers and the reduction of air freight.

Thank you all very much for your commitment to this great cause!

The development of second-hand

Launched in 2021 at SANDRO and in 2022 at Maje, our second-hand offer continued its international development in 2023 with the opening in Germany, the Netherlands, Spain and the United States.

Second-hand is part of our broader actions in favor of circular fashion, such as the increased use of recycled materials and the development of rental services.

Traceability

Since 2022, our Brands have partnered with FAIRLY MADE to provide their customers with transparent information, gathered and verified by an external third party, on the various stages of manufacture of their products.

For the winter 23 season, traceability of the sewing / weaving / dyeing stages is communicated for all SANDRO, Maje and Claudie Pierlot products. 56% of our products are traceable beyond these stages (spinning, country of raw material cultivation, etc.).

Objective: 100% by 2025, including Fursac!

A global Diversity & Inclusion strategy

The Group defined in 2023 a Diversity & Inclusion strategy for all its employees worldwide, focusing on 4 key areas:

Gender equality, with a commitment to maintaining a minimum 50% representation of women in management bodies and guaranteeing equal pay for equal work;
Parenthood, by introducing a Group parenting policy with identical rights guaranteed in all countries and for all types of families;
Disability, by increasing the proportion of employees with disabilities and improving the accessibility of stores and websites;
Social and cultural inclusion, by promoting the training and hiring of unemployed people, and by supporting organizations working to promote integration and equal opportunities.

2 – SANDRO x RESILIENCE

The commitment to the transmission of know-how in the fashion professions

At the end of 2023, SANDRO has chosen RÉSILIENCE, a network of workshops promoting social integration and the revitalization of the textile industry in France, to produce an exclusive collection of Tote Bags made from upcycled fabrics. Each Tote Bag tells a story of transformation, from the choice of raw materials to the creation of the final product.

This collaboration reflects values of sustainability, social inclusion and creativity, allowing SANDRO to take their commitment to the transmission of know-how in the fashion sector even further, a cause that is dear to the founders Evelyne and Ilan Chetrite.

3 – SMCP China raises funds for the community

SMCP China organized 2 events to give back to the community, in association with WABC (World of Art Brut Culture), a non-public foundation dedicated to reducing discrimination against people with learning disabilities through art and artistic creation, social advocacy and various other activities.

At the first event, they sold socks, designed by autistic people, in offices and Bazar Charity’s POS. For the second, they took part in a painting workshop with autistic children sponsored by WABC.

29,950RMB (3914€) were raised during this operation. Well done for this human-oriented initiative!

3

Creative Update

1 – SANDRO

CNY Capsule

As the Year of the Dragon rings in a new start, SANDRO presents the 2024 Lunar New Year capsule to echo the energy and power of the dragon. An auspicious symbol in Chinese culture, the legendary creature represents strength, success and good fortune. Inspired by the majestic image of the zodiac animal, SANDRO creatively juxtapose the Chinese and Western cultures to heighten the festive mood of the Spring Festival.

The Dragon is the most mythical and the only imaginary zodiac animal. This time, SANDRO invited artist Jam Wu to reinterpret the brand’s iconic dragon motif. The artist is known for discovering the new possibilities of paper-cutting art from a diverse and modern perspective. In recent years, he has also deconstructed paper cuts using the delicate technique of weaving, creating a series of works that subtly nod to the digital future and transport the viewers back to ancient times at the same time.

2 – MAJE

Lunar New Year Capsule

To celebrate the Chinese New Year 2024, marking the Year of the dragon, Maje enhances its collections with a cool and bold capsule.

Ranging from soft pink to demin, light tweed, and solid black, this unique line embodies the spirit of the dragon, symbolizing strength, leadership, ambition, and charisma – qualities also emblematic of the Maje woman.

In Maje’s style, candy-colored short jackets adorned with delicate embroideries, monogrammed jeans, oversized jackets, black faux leather mini-skirts, and fuchsia t-shirts embellished with rhinestone dragons weave a narrative distinctly inspired by Asia.

3 – CLAUDIE PIERLOT

AFTER SKI

This winter, Claudie dresses at full speed. Comfortable both in the powdery snow and on glossy paper, Claudie graces the covers of magazines. Witness how gracefully she moves in her jumpsuit, gliding down the slopes of a partially snow-covered photo studio.

Claudie delights in playing with the accessories that make up the set. Ski or pole in hand, her face half-hidden behind a chapka, Claudie manages to laugh and seduce at the same time.

Upon arriving at Claudie’s resort, joy is the norm. Finally allowed by the photographer to follow her instincts, she blossoms in a cherry-colored legging or brightens up in a two-tone knitted sweater.

Her figure, accentuated by an ivory down jacket, adapts to all her desires. But Claudie can only be serious for so long.

Today she skis, tomorrow she’ll do something else. Claudie finds amusement in every season.

4 – FURSAC

Presentation of the FW24 collection at Paris Fashion Week

Fursac’s Fall-Winter 24 taking over the mythical Parisian concert venue La Maroquinerie for Paris Fashion Week.

It’s game night in the north of France. The smell of chips and warm beer fills the air. The fans’ chanting gives way to a roar of guitars spilling over from a nearby open-air rock concert. The home supporters are all decked out in their team’s colours, worn with anything from jeans to a suit. This is football’s unifying power. The diversity of styles on display in the stands inspired Fursac creative director Gauthier Borsarello to create this autumn-winter ‘24/‘25 collection where style is a team sport. A theme in keeping with Fursac’s history when the brand dressed the French football team in the ‘80s.

This season’s Fursac man – embodied in the collection lookbook by an eclectic mix of street casting, professional models and special guest British musician and singer Miles Kane – tours Paris, the north of France and Manchester and the ‘70s and early ‘80s. Statement garments designed and made to become tomorrow’s vintage, retaining a sense of timelessness as they journey through the years.