October 23
Magazine #10

• SMCProduct

• SMCPeople

1 – Our employees get involved in the fight against breast cancer

This year again, the Group and its Brands mobilized and committed to the fight against breast cancer for Pink October.

More than 40 employees from our Parisian offices and stores took part in the race organized by Odyssea association – which has been working for this cause for more than 20 years. An incredible moment, full of energy, smiles and solidarity, which raised more than 800,000€!

Thanks to all our runners!

2 – Claudie Pierlot x Fondation Pompidou: end of the project and private view

On October 5th, in the presence of Claude Chirac, President of the Foundation, and Olivier Germain, Claudie Pierlot CEO, the works and decorations co-created with the Foundation’s beneficiaries and Brand’s employees were unveiled.

After a 2-month project, the participants, accompanied by the Foundation ExCom, were proud to see their work exhibited at the Claudie Pierlot store at 16 avenue du Général Leclerc (Paris 14).

The aim of the project was to bring together 2 worlds: associations and fashion, to raise awareness among Claudie Pierlot’s employees and customers alike of the cause of the Foundation: maintaining social links with the elderly and disabled.

With every purchase, each store customer will receive one of the 6 postcard models, created during the workshops, to talk about the project and the Claudie Pierlot’s Foundation.

1 – SANDRO

• Press Day

SANDRO organized its Press Day to present its Spring-Summer 2024 collection. The day brought together the press and famous influencers, who didn’t fail to share their attendance at the event on social networks. Proudly wearing pieces from the new collection, they visited the Brand’s showroom in Paris.

Take a look at the “on the street” photoshoot for the occasion, as well as images of the event shared on their social networks.

• Spotted in the Streets

2 – Maje

• Press Day

In the upcoming Spring-Summer 2024 season, Judith Milgrom crafts a collection that serves as a heartfelt homage to the timeless allure of Parisian chic, embodying the essence of the Majewoman.

This collection resonates with an unwavering commitment to contemporary trends with a Parisian twist, empowering women to radiate confidence and embrace every situation with grace and beauty.
The silhouettes are evolving, the fabrics are natural and light and the style is effortlessly chic, beginning with pieces that embody the 90’s code with a foundation of both neutral and bold shades and continue into trending floral patterns as we transition into exuberantly feminine ensembles for those final days of summer.

• Maje celebrates its 25th anniversary

To celebrate Maje’s 25th anniversary, Judith Milgrom unveils a capsule that tells a story of a cool and free-spirited femininity. Inspired by the aesthetics of the 2000s, this collection is an ode to party. Sequins, denim, pink faux fur, pastel tones and ultra-feminine accessories. The capsule has references to the fashion icons of the era, from denim looks to the legendary butterfly ring and sparkling outfits. This heritage wardrobe is versatile, fun, casual and can also be easily mixed and matched with more modern pieces.

For Maje’s 25th anniversary, the Brand brought together some of its Maje Girls at Cowley Manor for two days of festivities.

Maje 25th anniversary event took place in Taiwan.

• Internal competition – Miss M

Maje organized a competition at the HQ for the launch of the new it-bag: Miss M!

The objective was to use the augmented reality filter specially designed for the competition and to take a cool and bold photo of the Miss M bag around the city!

There are lots of participants and 10 winners were selected! A price-giving ceremony was organized in the Showroom over a breakfast.

3 – Claudie Pierlot

• Press Day

The Cinema Claudie opened its doors on September 28th.The program was highly anticipated, featuring the premiere screening of our Spring-Summer 2024 campaign film. The upcoming collection was presented to the journalists and opinion leaders. The immersive scenography by Tom Lelouche, where posters, popcorn, Oscars, and usherettes interact, creates an illusion that is more lifelike than ever. Claudie Pierlot’s cinematic influence is now unmistakable.

• Claudie’s Monogram

“On the big screen or on the streets of our cities, cinema and fashion have always aimed to capture attention.

A quick shot-reverse-shot reveals our monogram as the main character.

Subtle on twisted knits, conspicuous on flowing dresses, just as on the screen, the monogram repeats twenty-four times per second.

Adorning pieces that embody the dynamism of a tracking shot and the elegance of a wide-angle lens, our monogram shines as the sole source of light in the room.

While cinema places us in the role of spectators, our ambition, through our clothing creations, is to enhance individuality and instill confidence. Our goal is to help you become the protagonist of your own life.”

To highlight the “monogram” capsule, a partnership with the streaming platform MUBI was launched. A competition was set up on Instagram to give 5 winners the chance to win the new Andrea bags and 1 year’s subscription to MUBI.

The Brand also collaborated with Numéro Magazine. A still-life shoot was organized to unveil the exclusive launch of the new Andrea bags. The bag was also highlighted in the “Objets de désir” (Object of desire) selection of the October’s issue and a full article was dedicated to the monogram collection.

• Berlin Fashion Film Festival

The FW23 campaign film “Ile de Ré en Hiver” has been nominated at the Berlin Fashion Film Festival in the Best Fashion Film category. This nomination holds special significance as it acknowledges the first campaign with cinematic influences.

In the style of a vintage French film from the 1970s, we follow Claudie Pierlot in her daily life. Fragmented moments capturing the peaceful poetry of a winter day.

Discover the unique atmosphere of Ile de Ré, halfway between the mildness of a French Greek island and the intensity of the wild beaches of Cape Cod. The ocean in winter with its waves, motion, scents, noises and energy: a lookback at Claudie Pierlot’s journey.

4 – Fursac

• From the Streets – Saint Germain Paris

• FW23 campaign in the streets of Berlin et Madrid

1 – Our Brands presented their new collection to their teams!

• SANDRO

Last month, SANDRO organized its conferences for the launch of the 2023 Fall-Winter season.

The program includes live conferences presented by Anne Cottin, SANDRO Sales and Customer Experience Transformation Director.

Trough various interviews, France and Europe Stores Managers accompanied by their Regional Directors, had the opportunity to discover SMCP and SANDRO strategies presented by Isabelle Guichot (SMCP CEO) and Isabelle Allouch (SANDRO CEO). They could also identify and understand the focus of the season.

The conferences culminated in a preview of the Fall-Winter 2023 collections, with presentations by Purchasing Directors and two fashion shows.

The season’s marketing plan was also presented, along with the commitments made in terms of production and sustainability, with the aim of making SANDRO collections as desirable as they are responsible.

Finally, they were able to challenge themselves on all the topics covered during the conference thanks to a quiz, before celebrating the best performances of the season with the Awards ceremony.

To accompany this key moment for Retail teams, some gifts were sent to them. #SANDRO FAMILY

• Maje

On September 18 and 19, Maje Fall-Winter 2023 conferences were held at head office.

Every season, Maje organizes an internal conference to introduce the new collection to its teams. This year, each Business Unit was given a dedicated conference, with messages from their respective managers. Four conferences were organized.

During the conference, the focus is on the various initiatives planned for the coming season, as well as on the collection and its sources of inspiration. Elina Kousourna, Maje CEO, presented her strategic vision for the season to all employees. France & Europe Sales Director, Noemi Cortes, also took the opportunity to send a message of thanks to all the sales teams.

The aim was to present the collection from the studio’s point of view with Olivia Bavencoffe, Collections Director, but also from the Communication side with Marie Wittmann, Image and Communication Director, and from the Sustainability side with Jean Loez, Production and Sourcing Director.

During the conferences, Maje was lucky enough to welcome Philippine Darblay, French TV presenter and radio journalist. At Olivia Bavencoffe’s side, Philippine presented Judith Milgrom’s 3 favorite looks from the Fall-Winter 2023 collection. Together, they introduced the collection’s themes and talked about Maje’s 25th anniversary.

At the end of the presentation, team members were invited to take part in a quiz on the key themes covered during the conferences.

• Claudie Pierlot

Claudie Pierlot’s head office and retail teams attended the Fall-Winter 2023 season lunch, in a fully digitalized format and available on the MyLearning platform.

In order to prepare the conference, the management team met last June in the flagship store on the Brand, rue Pierre Charron in Paris, to shoot videos around the “Café Claudie” event.

Oliver Germain, Claudie Pierlot CEO, shared his vision for the months ahead, as well as the brand’s development, positioning and stylistic intentions.

Alongside him, Sébastien Bellanger, Sales Director, explained the Brand’s sales strategy to the retail teams.

Caroline Pryzchodny, Purchasing Director, and Alexia Routchenko, Studio Director, presented the intentions and inspirations behind the FW23 collection.

Kamel Bouanani, Production Director, reminded us of the Brand’s strong commitment to Claudie Cares.

Before discovering the Fall-Winter 2023 fashion show, Janis Munz, Image/Marketing & Communication Director, concluded by the marketing plan and its highlights for the season!

This was an excellent opportunity for Stores Managers to get together for a day with their Regional Directors and discover the season launch together.

The teams and their Regional Directors had been particularly looking forward to this meeting, as it officially launched a season!

Discover the Fall-Winter 2023 fashion show here!

FW23 POP-UP AFTER-SKI by FURSAC

Effortlessly gliding from the city streets to the snowy slopes, from sunrise to sunset, the Fursac man spans the gap between Paris and Les Arcs.

Immerse yourself directly into this universe at the pop-up presented at Galeries Lafayette Haussmann from September 28 to October 18. The codes of the traditional chalet are reinvented in a contemporary penthouse where crafted furniture and a bold wardrobe coexist.

An impactful, decidedly modern aesthetic, as black as snow, where clothing becomes an alchemy between architectural creations and contemporary comfort.

MAJE

• France – Angers
• Italy – Roma Babuino
• Korea – Shinsegae Art and Science