July 23
Magazine #07

• SMCPeople

1 – SMCP has been certified a “Happy at work company”! 

At the end of March, you were invited to contribute to our large internal survey, conducted together with our partner Choose My Company. The goal of this survey was to make your voices heard and to gather your input on a variety of topics. 

Based on these three criteria, SMCP was certified a Happy at Work company in 2023! 

Among the Group’s strengths, here are some areas to be proud of, as they received the highest scores: 

Another important lesson learned from the main expectation expressed by employees during our latest SMCP Voices survey in 2017: the Group and its Brands were asked to make progress on Sustainability. 

Today, Sustainability received the highest score, a reflection of how far we have come, with its 75% positive feedback (higher result than the benchmark!).  An outstanding performance on a strategic subject, which is essential for the Group and its Brands, something we must be proud of! 

The main areas for improvement revealed during this survey are:

For more details: 

Based on this feedback, and because more granular research by our Brands and BUs has already begun, we have to: 

• continue to work on our strengths, especially in our internal and external communications, to meet our attractiveness goals,  
• establish action plans and brainstorming workshops to improve in areas that were less positive.  

2 – SMCP North America celebrates Pride Month

SMCP North America had celebrated Pride Month at the Pride Party in Brooklyn. It was a wonderful chance for the teams to spend a great time together in a good atmosphere! 

2 – MAJE

MAJE AT LOLLAPALOOZA

Maje invited 6 French talents to Lollapalooza festival, which took place last week near Paris. An opportunity for the Brand to showcase some of its FW23 collection on social networks! ✨ 

3 – CLAUDIE PIERLOT 

• THE POOL

As part of THE POOL campaign, Claudie Pierlot collaborated with influencer and swimmer Kristina Makushenko. She shot 5 synchronized swimming videos while wearing pieces from the capsule collection. 

Have you ever seen an underwater ballet? Now it’s done, and the result is impressive! 

• A lunch at “Casa Bini” 

Claudie Pierlot invited influencers and key opinion leaders to lunch at the Italian restaurant “Casa Bini”, Paris. Each guest received Claudie Pierlot gifts from the SS23 season.  

Camille Aumont Carnel – Frankie Wallach – Lise Pierron ​– Louise Parent– ​Manon Bouquet – Nami Isackson – Roxane Bret – Sylvain Michaud – Viki Lefevre

• A TASTY ESCAPE

The summer story continues, punctuated by delicacies and variations of ecru, pastel, embroidery, Tencel and light denim. 

Claudie invites you into the kitchens of Gramme, Paris based restaurant led by chef Marine Gora that offers seasonal and generous home-made dishes. Five of these iconic dishes were re-imagined for us: 5 recipes, 5 moments of the day. 

On the menu? 

The Claudinola, for a breakfast on the go. 

The Bánh Mì, to enjoy with friends at Parc des Buttes Chaumont.  

Claudie Tonal Tuna, for a sweet and savory touch. 

And two special recipes made by Marine accompanied by her mother,  

the ultimate inspiration: the Pierlot Brioche (their version of French  

toast) and the Claudie Stuffed Tomatoes, a classic. 

In the image of our founder Claudie Pierlot herself, Marine cooks with irreverence and precision. 

4 – FURSAC

• French Clichés

A series of ten photographs by Charles Negre for Fursac. 

Charles Negre playfully celebrates the French spirit of Fursac with his series titled French Clichés. 

The ten still lifes explore some of the most endearing French clichés, light-heartedly reflecting an art of living and panache inherent to the fashion house. 

From the Fursac man’s morning croissant casually devoured while slipping into a shirt – could there be a better cure for a long night of partying? – to the vivid childhood memories conjured up by a glass of diabolo-menthe – a typically French peppermint cordial – or the simple sight of a glass of red wine and pure joy of salted butter on crunchy toast. the series evokes a few of the simple pleasures of everyday life that Gauthier BORSARELLO holds so dearly. 

A timeless homage to a French summer well spent. 

• L’Ingénieur Chevallier for Fursac

Fursac creative director Gauthier BORSARELLO is first and foremost an aesthete and collector with a passion for everything that enhances and brightens everyday life. His vision reflects a timeless French sensibility that is both practical and engaging, and creates pieces that are comfortable and aspirational. 

As a loyal customer of its flagship store on rue des pyramides, it was only natural Gauthier turned to l’Ingénieur Chevallier, the oldest optician in Paris, to create an exclusive pair of sunglasses for the spring-summer 24 season. the design is limited to 25 numbered units, all made by hand and designed to enhance a man’s wardrobe. 

Since 1740, l’Ingénieur Chevallier, Paris’ oldest optician, has been captivating its customers for almost three centuries thanks to its unparalleled expertise. Its outstanding designs and creations have won over kings, emperors and preeminent scientists. Today, the iconic eyewear manufacturer introduces custom-made ready-to-wear : glasses meticulously handcrafted by the most highly skilled artisans, and experts to adapt them to your features according to the rituals inherited from made-to-measure. 

The exceptional limited edition sunglasses, unveiled just a few days ago during Paris Fashion Week, will be available to buy from June 29, 2023 on fursac.com and from July 7, 2023 in selected stores in France and internationally. 

• Luca Pronzato in Fursac for his wedding to Clara Cornet

Fursac opens its first boutique in Berlin. 
 
Located at Kurfürstendamm 216, 10719 Berlin, this new boutique marks a significant milestone for Fursac, developing its expansion in Germany after successful openings in Munich and Stuttgart. 
 
Situated in the vibrant heart of Berlin on the iconic Kurfürstendamm, Fursac’s new boutique will offer customers an exclusive shopping experience and a curated selection of menswear that embodies the epitome of the French menswear wardrobe. 
 
It will feature a limited quantity of our exclusive sunglasses capsule collection created in collaboration with the renowned eyewear brand, L’Ingénieur Chevallier. Only five pairs out of the 25 units produced will be available, providing discerning customers with the opportunity to own a truly unique accessory. 

Beautiful openings for July. Bravo to all our teams!

SANDRO

• France – GL Paris Haussmann (woman corner)
• Netherlands – DBJ Amsterdam (man corner)
• Egypt – Cairo Festival City (woman and man corners)
• Egypt – Cairo City Star (woman and man corners)
• Egypt – Maarassi Dstore (woman and man corners)
• USA – Georgetown (unisex Pop Up)
• Vietnam – Hanoi Lotte Mall (unisex)

MAJE

• France – GL Paris Haussmann (corner)
• Egypt – Cairo Festival City (corner)
• Egypt – Cairo City Star (corner)
• Egypt – Maarassi Dstore (corner)
• Vietnam – Hanoi Lotte Mall

CLAUDIE PIERLOT

• France – GL Paris Haussmann (corner)
• UK – Harrods London

FURSAC

• Germany – Berlin Kudamn
• UK – Harrods London
• Spain – Madrid Claudio Coello