June 23
Magazine #06

This June, the summer collection is already well underway, week after week, and our customer's favorites are in your experts hands. The sales period has also begun, so it's up to you!

SMCP News brings you a sunny edition, with the desirable collections from the Brands that call for holidays, trips to the beach, or a return to your roots. Fursac also presents its collection to the Paris Fashion Week and our Brands are setting up shops in new famous locations...
May this early Summer nuture your motivation and passion!

1

Global News

As dawn breaks over the emerald coast of Brittany, the Fursac man  sails past Dinard and onto Saint-Malo surrounded by his close friends all clad in intense navy blue. the coastline drifts by and sounds of joy mingle with those of the waves. one of them wears a revisited peacoat, another a fleece smock or a timeless sailor’s sweater. the air ducts let refreshing salt water into their boat shoes, a nod to the initiated sailors.

 

It’s the Brittany of leisure boats and legendary explorers, a region known for its powerful winds and adventurous summers. it’s a vision of Brittany that’s dear to Gauthier BORSARELLO. Fursac’s creative director turns to the land of his ancestors to recount tales of fishing and trade, explore the navy’s heritage and evoke the timeless style of Eric Tabarly, the famous French sailor, at the helm of the Pen Duick. always the meticulous researcher, he draws on evocative whites and indigos with touches of liquorice reminiscent of old sailing ships. BORSARELLO pays tribute to the past whilst looking to the future. every piece is firmly rooted in local references and culture and then uplifted using modern materials, contemporary cuts, zippers or press studs. a wardrobe that speaks to the man of today, whatever his origins, wherever he is heading.

Each season, Gauthier BORSARELLO tirelessly crafts his vision of a more precise, mature and ambitious French wardrobe. a style which is the product of his understated elegance and attention to detail, informed by traditional tailoring codes and a deep respect for the garment and its history. the items from his new collection are expressive yet more accessible. it is the perfect embodiment of the Fursac philosophy: clothes made to last and age gracefully before becoming the converted « vintage » of future generations.

2

Sustainability Projects

  • SMCProduct

 

1 – The Look of the Month

  • SMCPlanet

 

1 – Maje Hong Kong IFC store achieves the LEED certification

 

Maje Hong Kong IFC store recently received the Gold LEED certification. This is the 6th LEED certification for Maje, and the 1st LEED store outside Mainland China. A big milestone for our Architecture team!

As a reminder, LEED stands for Leadership in Energy and Environmental Design. It is a green building certification program used and recognized globally.

The certification is granted based on a set of environmental criteria for the design, construction, operation, and maintenance of buildings.

2 – Sandro Together for the Future supports the GoodPlanet foundation

For several seasons now, SANDRO has been committed to a more responsible and sustainable fashion. To support this approach d SANDRO created the solidarity fund, SANDRO Together for the Future in 2021. Since its foundation, SANDRO teams have taken various actions to provide financial support to NGO such as Pencils of Promise in 2022. This fund is a representation of the values of generosity and transmission dear to Evelyne and Ilan Chetrite.

On the occasion of World Environment Day on June 5, SANDRO has lent support to the GoodPlanet Foundation. During this day, and for every SANDRO customer’s purchase made in Europe*, both online and in stores, SANDRO has donated 10€ to the solidarity fund, SANDRO Together for the Future. The amount collected has been then donated to the GoodPlanet Foundation created in 2005 by Yann Arthus-Bertrand. This French foundation set itself the mission of raising awareness on ecological and solidarity issues and taking concrete actions for a  more sustainable world.

 

*excluding Germany and affiliates

  • SMCPlanet

 

1 – Quality of Life at Work Week

 

  • SMCP Global Services & Logistics

For the Quality of Life at Work Week (QWL), SMCP offered its employees a range of activities and awareness-raising events.

Because it is essential to evolve in a friendly and welcoming work environment, quality of life at work remains a subject that concerns all of us all along the year. With this in mind, initiatives had already been taken since the beginning of 2023. To mark the occasion of the QWL Week, SMCP Global Services and Logistics teams took part to different activities and awareness-raising events: massage, food truck, music festival, board games, greener mobility advice and wellness tips, photo challenge…

  • SANDRO

SANDRO organized conferences and various events to raise awareness on different topics for its employees.

These included a summer barbecue for employees to meet (together) around fun and sharing.

  • MAJE

As for Maje, the week program was under the sign of wellness and quality time through different activities: gourmet (breakfast and fruits), sports (boot camp session), relaxing (massages), and informal (photo session and summer drink).

  • CLAUDIE PIERLOT

Claudie Pierlot focused its QWL Week on well-being and health for body and mind: the Wellness Week. HQ employees took part in daily guided meditations, yoga classes, massages, and sound baths. A newsletter was sent out to all HQ and retail employees throughout the week, offering advice on healthy readings and recipes for healthy smoothies. Fruit baskets and gluten-free snacks were offered throughout the week, which ended on Sunday June 18th with some employees taking part in the “Course des Héros” race in Paris.

This year, Claudie Pierlot ran for the ASEF (Health and Environment Association in France), which aims to inform people about the impact of pollutants (pollutant products) on their health, while providing advice on how to avoid them.

2 – Fursac collects clothes for La Cravate Solidaire

 

Fursac organized a clothes donation among its employees for the association La Cravate Solidaire. To involve as many people as possible, employees from Paris, but also Lille, Marseille, Bordeaux and Lyon took part in this initiative. More than 85kg of clothes were donated!

3 – SMCP Asia employee volunteer challenge

 

Following last year’s enthusiasm, SMCP Asia relaunched the team building volunteer hour challenge from June 1st to Aug 31st to motivate and engage the Hong Kong Office staff who are given 4 hours of volunteer work during working hours with their team members.

Volunteering allows them to build the team spirit, to bond and learn to know each other, while giving time at the service of  the community.

The team with the highest average volunteer hours per person will be declared winner in early September.

3

Creative Update

1 – SANDRO - STEREO

2 – Maje

New materials, reworked basics, hidden details, subtle colors and exclusive prints. Dresses, skirts and shorts, jumpsuits, tops and shirts, t-shirts, pants and jeans play with current trends and the inspirations of the design studio to offer unique looks.

3 – Claudie Pierlot

 

  • CLAUDIE’S POOL at the Samaritaine

Chic and playful Claudie Pierlot’s summer

The brand is setting up its first pop-up from June 6 to 20 at the Samaritaine with a summer collection.

Summer will be hot and cheerful, or it won’t be! At Samaritaine, attractions and bright colors invade the floors, and Claudie Pierlot is ready to play along.

On the mall’s second floor, it presents its summer collection around an inflatable pool, and a lot of accessories for beach. Totebag, bob, scrunchies, sunglasses as well as striped shorts, t-shirts, knitted pants and a babydoll dress.

4 – FURSAC

 

  • FURSAC AT CANNES FESTIVAL

Black and white silhouettes, tuxedos and patent leather, silk bow ties, and hidden collar shirts shine in the dimly lit rooms of the Croisette. The 76th edition of the Cannes Film Festival is at its peak, enchanting both film enthusiasts and fashion lovers.

For a fortnight, Fursac unveils the red carpet.

  • Our take on fatherhood

A photography series created by @gauthierborsarello.

Designed to be worn, repeated, and reinvented, the Fursac wardrobe gains beauty through its use.

Timeless pieces to be passed down from generation to generation: the perfect gift to celebrate all fathers, from tailoring lovers to the most adventurers.

4

Digital Elegance

SMCP on Instagram

6

Made with Passion

Fursac at Toulouse, France

Located at Street Montardy, 5th, at the heart of the city, the store highlights the new architectural concept of the House, created in partnership with the architecture office Le Coadic Sotto under the impulsion of the Creative Director, Gauthier Borsarello. Light tons contrasted with the lacquered wood touches and black or brass finishes, to offer a luxury and welcoming experience to the customer service.

Beautiful openings for this month again!

 

SANDRO

France – Megève

Germany – Breuninger Munich (Woman corner & Man corner)

Egypt – Cairo Festival City (Woman corner)

China – Hangzhou Xiasha Outlet (outlet unisex)

China – Shenzhen Coastal City 2 (unisex)

China – Nanjing Deji Plaza

Turkey – Yalikavak (Woman corner)

 

MAJE

Germany – Breuninger Munich (corner)

China – Shenzhen Coastal City 2

Turkey – Istanbul Istinye Park

Turkey – Yalikavak (corner)

 

CLAUDIE PIERLOT

France – Poitiers

Spain – Barcelona La Roca Village Outlet (outlet)

Germany– Breuninger Munich (corner)

UK – London South Molton 2

 

FURSAC

France – Toulouse

Germany– Breuninger Munich (corner)