March 23
Magazine #03

1 – SMCP publishes its 2022 full-year results!

The Group is proud to have doubled its net profit in 2022 and increased its revenues by 16%. The results are driven by a strong performance in Europe and North America.

“The Group registers another very good performance this year, with sales growth in all regions except for Continental China due to Covid-related constraints. The work we have been doing for several years on the desirability of our brands has enabled us to adjust our sales prices in line with inflation, while continuing to deploy our full-price strategy. We have thus been able to maintain a solid level of profitability, allowing us to double our net profit compared to the previous year. We also made major progress in our sustainability strategy, accelerating our transparency and circular economy initiatives, improving our CDP rating, and announcing the launch of our SMCP Retail Lab training school. Finally, we opened new shops in key areas, notably in China, in anticipation of the business recovery. I thank all the teams for their dedication and together we look forward to 2023 with confidence, perfectly positioned to seize future growth opportunities.”

Isabelle Guichot – SMCP CEO

Discover more on our website here.

“This announcement is particularly important for me as it illustrates a strong value of our Group: promoting talents and internal mobility. Since 2015, Elina has been a key player in the Group’s growth, impacting our strategy and development, as well as managing a brand in complete renewal like Fursac. It was therefore natural that Judith Milgrom and I chose Elina to continue the expansion and influence of Maje, while respecting its so singular and feminine DNA. Elina has the talent and the proper vision to lead the Brand and continue to work towards achieving our priorities which are desirability, responsible development, and customer satisfaction.”

Isabelle Guichot – SMCP CEO

The Fursac teams can count on Elina’s support and trust while navigating the transition period starting on April 17th. She will continue to lead the Fursac’s Executive Committee she knows well, while we finalize the arrival of a new CEO.

“I am delighted to be joining Maje at a pivotal moment in its history and to work alongside an inspirational woman like Judith. Maje is celebrating its 25th anniversary, the right moment for the brand to further assert its identity, as modern nomad, and strengthen its global presence. I would like to thank Isabelle, Judith and the rest of SMCP Board of Directors for their trust in me to write that exciting new chapter for Maje.”

Elina Kousourna – Maje CEO

3 – The co-option policy is changing!

We are constantly looking for new talent!

You, our employees, are our best ambassadors, and those who will be best placed to make people want to join us. Thus, we would like you to contribute to the recruitment of our teams by the co-optation. The objective is to recommend a trustworthy person from your network, to your HR department.

Your network is certainly full of talented and passionate entrepreneurs. So consider co-opting and becoming a SMCP match maker. A bonus could be on the way!*

Find all the details on the Intranet by clicking here and do not hesitate to contact your HR for any questions.

*only available for European employees

• SMCProduct

• SMCPeople

• Talk show on “Women Empowerment”

On this occasion, the employees of the Paris HQs had the opportunity to attend an internal talk show with Isabelle Guichot and Hermine le Mintier, a former employee of Maje HQ, who has the boldness and courage to go for a boat race: Mini Transat 2023. Her goal is to cross the Atlantic alone and without any communication.

During this talk show on “Women Empowerment”, they exchanged on:

• Being a woman & having ambitious projects
• Dealing with fears and limiting beliefs
• Learning to manage loneliness & staying focus.

We are delighted to be able to support Hermine in her project, with Maje as a sponsor.

• Women in Fursac is an everyday takeover #embraceequity

Fursac celebrated five French Women Entrepreneurs who, each in their own field of activity, have managed to make a difference.

Invited to select pieces of their choice, but above all to reinterpret it, they skillfully curated pieces from the men’s wardrobe, playing with preconceived codes and ideas beyond any notion of gender.

This campaign also marks Fursac’s commitment to the Force Femmes charity, who, since 2005 has been helping unemployed women over the age of 45 to reintegrate into the world of work, guiding them towards autonomy in the building of their professional project.

• SMCP Asia

For International Women’s Rights Day, SMCP Asia organized a Bingo game to discover more about their colleagues in Hong Kong office and stores. Fastest employees to fill in a row of the Bingo cards were offered a small gift.

In Hong Kong, Shanghai and Sydney offices, each woman received a flower or a small plant.

2 – Claudie Pierlot & SANDRO make donations for Turkey & Syria

Claudie Pierlot’s employees organized a collection of goods for the victims of the earthquakes of Turkey and Syria. In addition to the financial support provided by the SMCP group to Médecins Sans Frontières, every employee was able to make a personal commitment in accordance with the instructions given by the Turkish Consulate.

The collection took place at Claudie Pierlot headquarter from March 3rd to 14th, and Maje employees were also invited to participate. The collected items were then drop off by the General Services at the Consulate, which organized transport to the affected areas. Claudie Pierlot was able to collect necessities (new and warm clothes) and hygiene products (baby care products, soaps, shampoos, toothbrushes etc.).

On SANDRO side, an initiative was led and coordinated by Giovanni, Store Manager of SANDRO Ashford Outlet, and his team in order to bring their support to the people directly affected by the earthquakes in Turkey and Syria. They proposed to the teams in London (10 stores) to donate £5 to be able to buy necessities: hygiene products, baby products, non-perishable goods, etc. Thus, they suggested to the other stores (outside of London), to bring the products thanks to the support of the transporter DROPIT which proposed a free delivery. Congratulations for this great initiative!

1 – SANDRO

• CROSS

Men’s Collection – Spring / Summer 2023, the SANDRO design studio revisits the CROSS print in contemporary absinthe and denim desires.

«Inspired by a Moorish mosaic, the Cross print is a strong element of SANDRO’s visual identity. With the addition of the SANDRO logo, we make it a true signature of the brand. »

The SANDRO Men’s Design Studio

The CROSS print is reinterpreted in jacquard on casual or workwear pieces: jacket, pants, or denim bob. For more freshness, the SANDRO man will opt for the elegance of fluid shirts and light shorts. When it Is not applied as an all-over, the cross pattern is applied in discreet embroidery on tee shirts and polo shirts. The leather goods collection also features this motif: sneakers, a small clutch and large tote bag in black embossed leather, or a fanny pack and backpack in navy and beige printed canvas.

• Press Day SANDRO

2 – MAJE

• Maje Greetings – Episode 2

In the second episode of the Spring-Summer 2023 campaign, Maje highlights an uncompromising feminity. The Y2K Pop Icon’s music video slams to the electro beat of “Maje Maje Major” while jumping to various landscapes. Through this reference to the 2000’s, Maje honors those icons who made us dream and whose creativity made a huge impact on the world, and still inspire us to this day.

• Maje presents its Fall-Winter 2023 collection

For the Fall-Winter ‘23 Collection, Judith Milgrom draws inspiration from the rebellion of British style.   ​

The looks of the season are built on a collision of references: Bourgoises & rock’n’roll, conservative & punk, traditional & cool.  ​

Here, preppy tartan clashes with radical boots, baggy jeans flirt with a rhinestone mini bra, and a school girl skirt meets a leather jacket.  ​

More than ever, this collection twists the great classics by borrowing inspiration from the freedom of British style, liberated from all rules.

3 – CLAUDIE PIERLOT

• CLAUDIE’S GIFT SHOP

From a Claudie souvenir boutique to a flat surrounded by friends of the brand and exclusive archives, discover the Fall/Winter 2023 collection.

How? Claudie Pierlot took over a typical Parisian flat, on Rivoli street, to showcase the collection and decorate it as if it were Claudie Pierlot’s flat (perfumes from past collaborations, archive photos of Claudie on vacation, at work…, vintage decor).

For the occasion the brand also organized various workshops: photocall, creation of key rings with the photos of the photocall, personalization of t-shirts with forms of archive fabrics (bobs, collars, monogram logo).

An experience from the entrance: the brand rented the space of a souvenir boutique, located just to the right of the flat entrance and replaced the souvenirs with Claudie elements to make it a real Claudie’s Gift shop.

• The Tour de France by Claudie: Claudie Market

From mussels and French fries in Deauville to raclette in Megève, from grilled fish in Arcachon to Parisian breakfast sandwiches, share Claudie’s authentic and generous art of living for a lunch and discover the lifestyle capsule.

The brand invited about twenty key opinion leaders and journalists who had lunch together but also, they were also able to do their shopping thanks to various stands and specialists present on site (baker, greengrocer, roaster, fishmonger, cheese maker etc.)

4 – FURSAC

TATI x Fursac

“For me, the film starts one you’ve left the cinema.”

Jacques Tati

Fursac pays tribute to the work of Jacques Tati with a range destined to delight classic cinemaphiles, available in selected Fursac shops and on fursac.com from the 29^th of March.

Monsieur Hulot, the character Jacques Tati created and played in the 1950s. He is an icon for French cinema: puffing away on his pipe, umbrella in hand, his slightly stooped posture gazing intriguingly at the modern world busying by at breakneck speed. Whether it’s the signature trench coat, the trousers hemmed too high, the striped socks, the floppy bow tie or the tipped bucket hat. The silhouette is immediately recognizable, a silhouette source of endless inspiration for Gauthier Borsarello, who reinterprets it through a capsule collection Fursac x Jacques Tati.

“I was introduced to cinema through the movies of Jacques Tati and specially Monsieur Hulot. As a child, I was fascinated by the character’s style and allure, as I still am to this day. I started tipping my bucket hat and studied his mannerisms. I loved the fact that he would alter his trousers, cut into his trench coat, and embroider his socks. I was captivated by his wat of transforming functionality into mal elegance. These are the very principles I abide by when designing the Fursac wardrobe, and never more so than here.”

Gauthier Borsarello – Creative Director

SANDRO

• France – Rouen (women)
• France – Rennes (men corner)
• France – Cannes (unisex renovation)
• Espagne – Barcelona Paseo de Gracia (unisex renovation)
• Chine – Hefei Intime Center (unisex)
• Singapour – Takashimaya Dept Store (women corner)

MAJE

• France – Paris rue Scribe (renovation)
• Chine – Hefei Intime Center (unisex)
• Hong Kong – Hong Kong Pacific Place 2
• Singapour – Takashimaya Dept Store (corner)

FURSAC

• France – Printemps Rennes (corner)